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Oct-2024
Sales
Trend
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Overview
Market Insights Snapshot
In examining Vera's performance across various categories and states, significant trends emerge, particularly in the Colorado market. Vera's Flower category experienced a notable fluctuation over the past few months. In July 2024, Vera was ranked 28th, but dropped out of the top 30 in August and September, ranking 37th and 41st respectively, before making a comeback to the 30th position in October. This suggests a potential recovery or strategic adjustment in their approach within this category. Interestingly, despite these ranking shifts, the sales figures in October indicated a resurgence, with sales reaching $171,863, up from September’s low. This could imply a successful promotional effort or a shift in consumer preference back towards Vera's Flower products.
In contrast, Vera's performance in the Pre-Roll category in Colorado has been relatively stable, maintaining a presence within the top 31 brands from July through October 2024. The brand saw a slight improvement in its ranking, moving from 31st in July and August to 29th in October. This consistency, coupled with stable sales figures, suggests a steady consumer base and effective positioning within the Pre-Roll market. However, the sales did see a small dip in October compared to September, which could point to seasonal variations or competitive pressures. The ability to maintain a top 30 position in this category indicates a strong foothold and potential for growth if these trends continue.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Vera has experienced notable fluctuations in rank and sales over recent months. Despite a challenging period from July to September 2024, where Vera's rank dropped from 28th to 41st, October saw a recovery to 30th place, indicating a positive trend. This rebound is significant when compared to competitors like Bloom County, which fell out of the top 20 by October, and Kind Love, which slipped to 36th place. Meanwhile, Higher Function showed a strong upward movement, surpassing Vera by reaching 28th place in October. The sales data reflects these shifts, with Vera's sales increasing in October after a decline, suggesting a potential recovery in market positioning. These dynamics highlight the competitive pressures and opportunities for Vera to capitalize on its recent upward momentum.
Notable Products
In October 2024, Vera's top-performing product was the Hybrid Pre-Roll (1g) in the Pre-Roll category, reclaiming its number one rank with notable sales of 4551 units. The Jack Herer Pre-Roll (1g), also in the Pre-Roll category, slipped to second place despite strong sales of 3969 units. The Donny Burger (7g) in the Flower category rose to third place, showing a significant increase from its previous fourth-place ranking in September. The Prenup Pre-Roll (1g) entered the rankings at fourth place, demonstrating a strong market presence. Lastly, Tony Clifton (3.5g) in the Flower category made its debut in the rankings at fifth place, indicating a positive reception in the market.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
