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Sep-2024
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Overview
Market Insights Snapshot
Verse has shown a varied performance across different provinces, particularly in the Flower category. In Alberta, Verse experienced a positive upward trend in its rankings over the past few months, moving from 63rd in June 2024 to 57th by September 2024. This improvement in rank is noteworthy, given that the brand was not in the top 30 during this period, indicating a competitive landscape. The sales figures in Alberta also reflect this positive trajectory, with a noticeable increase from June to September, suggesting a strengthening presence in the market.
In Ontario, Verse's performance displayed some fluctuations. The brand achieved its highest rank in July 2024, securing the 47th position, before dropping back to 62nd in August and then slightly improving to 56th in September. Despite not breaking into the top 30, the brand's sales in Ontario have remained robust, with a significant peak in July, indicating a strong consumer response during that period. These movements suggest that while Verse is gaining traction, there are still challenges to overcome to achieve a more consistent top-tier ranking in these competitive markets.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Verse has shown a dynamic performance over the past few months. Despite not being in the top 20 in June and August 2024, Verse made a notable leap to rank 47 in July and improved further to rank 56 in September. This upward trend is indicative of a positive reception in the market, contrasting with competitors like Broken Coast, which saw a decline from rank 45 in June to 59 in September. Meanwhile, Edison Cannabis Co maintained a relatively stable position, hovering around the 60th rank, and Station House showed consistent improvement, reaching rank 52 in September. Common Ground also experienced a slight decline, moving from rank 50 in June to 55 in September. Verse's ability to climb the ranks amidst such competition suggests a growing consumer preference and potential for increased market share in the Ontario Flower category.
Notable Products
In September 2024, BC God Bud (28g) from Verse maintained its position as the top-performing product, consistently ranking first since June, with sales of 3114 units. CBD Drops (20ml) held steady in second place for both August and September, although its sales figures saw a slight decline. The Originals - Summer Berry Distillate Cartridge (1g) entered the rankings for the first time in September, securing the third position. Meanwhile, Originals - Tropic Lemon Distillate Cartridge (1g) dropped to fourth place after reaching third in August. Killer Kush Live Resin Badder (1g) remained in fifth place for the third consecutive month, indicating stable performance within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
