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Jan-2025
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Overview
Market Insights Snapshot
In the beverage category, Vibations has shown a consistent presence across several states, with notable performances in Maryland and Illinois. In Maryland, Vibations maintained the top spot from November 2024 through January 2025, indicating a strong market hold and consumer preference for their products. This continuous leadership in Maryland contrasts with their performance in Illinois, where they improved from rank 6 in October through December 2024 to rank 5 in January 2025. This upward movement in Illinois suggests a growing acceptance and possibly expanding market share, although they are still striving for the top position.
Meanwhile, Massachusetts presents a slightly different narrative for Vibations. The brand experienced a dip in their rankings, moving from 10th position in October 2024 to 11th in both November and December, before climbing back up to 8th in January 2025. This fluctuation might reflect changing consumer preferences or increased competition within the state. The absence of Vibations from the top 30 in any state or category would be a cause for concern, but their presence in these states indicates a relatively stable performance. Despite not being in the top spot in every market, the brand's resilience and ability to bounce back, as seen in Massachusetts, is a positive indicator of their market adaptability and potential for future growth.
Competitive Landscape
In the Maryland beverage category, Vibations has demonstrated a remarkable upward trajectory in both rank and sales, solidifying its position as a leading brand. From October 2024 to January 2025, Vibations ascended to the top rank, surpassing Keef Cola, which held the number one spot in October 2024 but fell to second place in the subsequent months. This shift indicates a significant competitive edge for Vibations, as it not only maintained its top position but also experienced a steady increase in sales, contrasting with the slight decline observed for Dixie Elixirs, which consistently ranked third. The consistent performance and sales growth of Vibations highlight its strong market presence and consumer preference in Maryland's beverage sector, suggesting a promising outlook for continued dominance.
Notable Products
In January 2025, the top-performing product from Vibations was the Strawberry Lemonade Liquid Drink Mix 10-Pack, maintaining its first-place rank across four consecutive months, with sales reaching 3,446 units. The THC/CBN 2:1 Berry Chamomile Tea Drink Mix 10-Pack held steady in second place, showing consistent demand. The Pomegranate Blueberry Acai Tea Powder Drink Mix 10-Pack remained in third place, with a slight increase in sales compared to December. The CBD/THC 1:1 Half and Half Iced Tea Lemonade Powder Drink Mix 10-Pack consistently ranked fourth, while the THC:THCV 2:1 Tropical Punch Drink Mix 10-Pack maintained its fifth-place position. Overall, the rankings for Vibations products remained stable from October 2024 through January 2025, indicating a strong and steady market preference for these top-selling items.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
