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Nov-2024
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Overview
Market Insights Snapshot
Vibations has demonstrated varied performance across different states and categories, showcasing both strengths and areas for improvement. In the Illinois market, Vibations maintained a relatively stable position in the Beverage category, holding the 6th rank for most months except in October, where it slipped to 7th. Despite this minor fluctuation, the brand's sales rebounded in November, indicating resilience in this market. Conversely, in Massachusetts, Vibations experienced a decline in its ranking from 7th in August to 11th by November, suggesting a need to reassess strategies in this region. This drop out of the top 10 could be seen as a significant challenge, particularly as sales figures also reflected a downward trend.
In contrast, Vibations has shown remarkable consistency and strength in the Maryland market. The brand achieved the top rank in the Beverage category in September and November, and held the 2nd position in August and October. This consistent top-tier performance highlights Maryland as a critical market for the brand, with sales figures supporting this dominance. Such stability in Maryland suggests that Vibations has successfully tapped into consumer preferences, establishing a strong foothold in this state. While the brand's performance in Illinois and Massachusetts presents mixed results, its success in Maryland could provide insights for strategies in other regions.
Competitive Landscape
In the Maryland beverage category, Vibations has demonstrated a dynamic presence, frequently shifting its rank among top competitors. Notably, Vibations reclaimed the number one spot in September and November 2024, showcasing its ability to outperform key rival Keef Cola, which held the top position in August and October. Despite this back-and-forth, Vibations consistently maintained a strong sales performance, particularly in November, where it surpassed its September figures, indicating a positive growth trend. Meanwhile, Dixie Elixirs remained steady at the third rank throughout this period, suggesting a less volatile but solid market presence. This competitive landscape highlights Vibations' resilience and adaptability in a fluctuating market, positioning it as a formidable contender in Maryland's cannabis beverage sector.
Notable Products
In November 2024, the top-performing product for Vibations was the Strawberry Lemonade Liquid Drink Mix 10-Pack (100mg), maintaining its number one rank consistently from August through November, with a notable sales figure of 2735 units. The THC/CBN 2:1 Berry Chamomile Tea Drink Mix 10-Pack (100mg THC, 50mg CBN) climbed to the second position, improving from its fifth rank in September. The Pomegranate Blueberry Acai Tea Powder Drink Mix 10-Pack (100mg) remained stable at the third rank, though its sales saw a slight decrease compared to previous months. The CBD/THC 1:1 Half and Half Iced Tea Lemonade Powder Drink Mix 10-Pack (100mg CBD, 100mg THC) improved to fourth place, showing a positive trend in sales. Meanwhile, the THC:THCV 2:1 Tropical Punch Drink Mix 10-Pack (100mg THC, 50mg THCV) dropped to fifth place, indicating a decline in its market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
