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Oct-2024
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Overview
Market Insights Snapshot
Vibations has shown varied performance across different states and categories, particularly in the beverage sector. In Illinois, the brand maintained a stable position, ranking 6th in July and August 2024, before experiencing a slight dip to 7th in September and October. This indicates a consistent presence in the top 10, although there is a noticeable decline in sales from August to October. Meanwhile, in Massachusetts, Vibations saw a brief improvement in its ranking from 8th in July to 7th in August, but it dropped back to 9th in September and October, suggesting challenges in sustaining its market position. The sales figures in Massachusetts also reflect a downward trend, which could be a point of concern for the brand.
On the other hand, Vibations has demonstrated a strong foothold in Maryland, consistently holding the 2nd position from August to October 2024 after starting at 3rd in July. This consistent top-tier ranking, accompanied by impressive sales figures, suggests a strong consumer base and effective market strategies in Maryland. However, it is worth noting that Vibations did not appear in the top 30 rankings in other states and categories, which could indicate potential areas for growth or market entry. The absence from these rankings highlights a significant opportunity for Vibations to expand its reach and diversify its market presence beyond its current strongholds.
Competitive Landscape
In the Maryland beverage category, Vibations has shown a dynamic shift in its market position over the past few months. Initially ranked third in July 2024, Vibations climbed to the second position by August, maintaining this rank through October. This upward movement is particularly notable given the consistent dominance of Keef Cola, which has held the top spot throughout this period. Meanwhile, Dixie Elixirs, which started in second place in July, slipped to third as Vibations advanced. Despite a slight dip in sales in October, Vibations' overall sales trajectory from July to September indicates a strong competitive performance, suggesting effective market strategies that have allowed it to surpass Dixie Elixirs and solidify its position as a leading contender in the Maryland beverage market.
Notable Products
In October 2024, Vibations' top-performing product was the Strawberry Lemonade Liquid Drink Mix 10-Pack (100mg) in the Beverage category, maintaining its number one rank consistently from July through October, with sales figures reaching 2456. The Pomegranate Blueberry Acai Tea Powder Drink Mix 10-Pack (100mg) also held steady at the second rank across the same period, showing remarkable stability in its performance. The THC/CBN 2:1 Berry Chamomile Tea Drink Mix 10-Pack (100mg THC, 50mg CBN), which was absent from rankings in July and September, emerged at the third position in both August and October. The CBD/THC 1:1 Half and Half Iced Tea Lemonade Powder Drink Mix 10-Pack (100mg CBD, 100mg THC) dropped from fourth in July to fifth in August, but returned to fourth place by September and October. A new entry, the CBD/THC 1:1 Half and Half Iced Tea Lemonade Powder Drink Mix 10-Pack (50mg CBD, 50mg THC), appeared in the rankings at fifth place in October, indicating a growing interest in lower dosage products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
