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Sep-2024
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Overview
Market Insights Snapshot
In the competitive beverage category, Vibations has shown a consistent presence in the top ranks across several states. In Illinois, Vibations maintained a steady rank, oscillating between the 6th and 7th positions from June to September 2024. This suggests a stable market performance, although there was a slight dip in September. Meanwhile, in Massachusetts, the brand experienced a decline to the 9th position in September, down from the 7th in July and August, which could indicate increased competition or shifting consumer preferences. On the other hand, Maryland has been a stronghold for Vibations, consistently ranking 2nd, which highlights its strong market penetration and consumer loyalty in this state.
While Vibations has managed to stay within the top 10 in most states, its performance in Massachusetts suggests a potential area for improvement or strategic adjustment. The drop to the 9th position in September indicates a significant change from previous months, which could be attributed to either external market factors or internal brand dynamics. In contrast, the brand's unwavering 2nd position in Maryland demonstrates a robust presence and possibly a well-optimized marketing strategy that resonates with local consumers. The absence of Vibations from the top 30 in other states or categories could be seen as an opportunity for expansion or an indication of market saturation challenges that need to be addressed.
Competitive Landscape
In the Maryland beverage category, Vibations has shown resilience and competitive strength, maintaining a consistent presence in the top three ranks from June to September 2024. Despite a temporary dip to third place in July, Vibations quickly rebounded to second place in August and September, suggesting a strong recovery and effective market strategies. This performance is notable when compared to Dixie Elixirs, which consistently held the third position except for July when it briefly surpassed Vibations. However, Vibations faces stiff competition from Keef Cola, the unwavering leader in the category, maintaining the top rank throughout the period. The sales trends indicate that while Vibations experienced a dip in July, it achieved significant growth in August and September, closing the gap with the leading brand. This competitive landscape highlights Vibations' potential for further growth and the importance of strategic initiatives to challenge the dominance of Keef Cola.
Notable Products
In September 2024, Vibations' top-performing product was the Strawberry Lemonade Liquid Drink Mix 10-Pack (100mg), maintaining its consistent number one rank since June, with sales reaching 3060 units. The Pomegranate Blueberry Acai Tea Powder Drink Mix 10-Pack (100mg) continued to hold the second position, although its sales figures showed a decline from the previous month. The THC:THCV 2:1 Tropical Punch Drink Mix 10-Pack (100mg THC, 50mg THCV) moved up to the third position, improving from fourth in August. Lemon Lime Energy Drink Mix 10-Pack (100mg) made a notable appearance, climbing to fourth place from its previous absence in July and August. Meanwhile, the CBD/THC 1:1 Half and Half Iced Tea Lemonade Powder Drink Mix 10-Pack (100mg CBD, 100mg THC) remained steady in fifth place, showing a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
