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Sep-2024
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Overview
Market Insights Snapshot
Viking Cannabis has shown a notable upward trend in the Washington market, particularly in the Flower category. Over the months from June to September 2024, the brand's ranking improved from 37th to 25th, accompanied by a consistent increase in sales from $217,084 to $274,854. This upward trajectory suggests a strengthening presence and growing consumer preference in Washington's competitive Flower market. While the brand has not yet breached the top 20, the consistent climb in rankings indicates potential for continued growth if current trends persist.
In contrast, Viking Cannabis's performance in the Pre-Roll category in Washington has been less consistent. The brand did not appear in the top 30 rankings in July, which could be a concern, although it managed to re-enter the rankings at 99th place in August and rose to 90th by September. This fluctuation highlights a more volatile performance compared to their Flower category, suggesting potential challenges in maintaining a stable market position. Despite these challenges, the slight sales increase from August to September indicates some recovery, though it remains to be seen if this trend will continue.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Viking Cannabis has shown a promising upward trajectory in recent months. While it started off ranked 37th in both June and July 2024, it climbed to 34th in August and made a significant leap to 25th by September. This improvement in rank suggests a positive reception in the market, potentially driven by strategic marketing or product differentiation. In comparison, Sky High Gardens (WA) experienced fluctuating ranks, peaking at 18th in August before dropping to 27th in September, indicating a less stable market position. Meanwhile, Western Cultured and Gabriel both maintained stronger positions, with Gabriel consistently ranking higher than Viking Cannabis, although it saw a slight decline from 20th to 24th from August to September. Hemp Kings also showed a stable performance, ranking consistently around the low 20s. The data suggests that while Viking Cannabis is gaining momentum, it still faces stiff competition from these established brands, highlighting the need for continued innovation and marketing efforts to sustain and further its upward trend.
Notable Products
In September 2024, Old School Lemons (3.5g) maintained its position as the top-performing product for Viking Cannabis, continuing its streak as the number one ranked item since June. Oil Tanker (3.5g) made a significant leap to the second position, with sales reaching 922 units, marking a substantial increase from its fifth-place standing in August. Old School Lemons Pre-Roll 2-Pack (1g) held steady in third place, showing a consistent performance over the months. Monster Berry (3.5g) dropped from second to fourth place, despite a steady increase in sales from June to August. Rounding out the top five, Monster Berry Pre-Roll 2-Pack (1g) secured its position, reflecting its growing popularity since its introduction in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
