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Nov-2024
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Overview
Market Insights Snapshot
Viking Cannabis has shown notable progress in the Washington market, particularly in the Flower category. In August 2024, they were ranked 36th, but by October, they had climbed to 16th place, before slightly dropping to 18th in November. This movement indicates a strong upward trend, suggesting that Viking Cannabis has been gaining traction and popularity among consumers in the Flower category. Their sales figures support this trend, with a noticeable increase from $222,227 in August to $289,701 in October. This consistent improvement in rank and sales highlights the brand's growing presence and competitiveness in the Washington Flower market.
In contrast, the performance of Viking Cannabis in the Pre-Roll category in Washington has been less impressive. Despite a small improvement from 95th in August to 77th in October, the brand dropped again to 86th in November, indicating a struggle to maintain a strong position within the top ranks. This fluctuation suggests that while there is some interest in their Pre-Roll products, it is not as robust as their Flower offerings. The sales figures reflect this inconsistency, with a peak in October followed by a decline in November. The inability to secure a top 30 position in this category highlights the challenges Viking Cannabis faces in solidifying its market presence in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Viking Cannabis has demonstrated a notable upward trajectory in recent months. Starting from a rank of 36 in August 2024, Viking Cannabis surged to the 16th position by October, before slightly adjusting to 18th in November. This upward movement is indicative of a strong growth momentum, especially when compared to competitors like Harmony Farms and Hemp Kings, who have experienced more fluctuating ranks, with Harmony Farms moving from 26th to 19th and Hemp Kings from 31st to 20th over the same period. Meanwhile, Sweetwater Farms and Bodega Buds have maintained relatively stable positions, with Sweetwater Farms improving from 27th to 17th and Bodega Buds consistently hovering around the 15th to 17th range. Viking Cannabis's sales growth is also noteworthy, as it has surpassed the sales figures of Harmony Farms and Hemp Kings by November, signaling a robust market presence and potential for continued ascent in the rankings.
Notable Products
In November 2024, Oil Tanker (3.5g) emerged as the top-performing product for Viking Cannabis, climbing from the second position in October to first place with sales of 1106 units. Old School Lemons (3.5g), which had consistently held the top rank from August to October, slipped to second place with a notable sales figure of 1046 units. The Old School Lemons Pre-Roll 2-Pack (1g) maintained strong performance, securing the third position, despite a slight decrease from October's rank. Monster Berry (3.5g) experienced a drop in sales, moving from third to fourth place, indicating a potential shift in consumer preference. Oil Tanker Popcorn (10g) made its debut in the rankings at fifth place, suggesting it could be a new favorite among customers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
