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Jan-2025
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Overview
Market Insights Snapshot
Viking Cannabis has shown notable performance in the Washington market, particularly in the Flower category. Over the span from October 2024 to January 2025, the brand has made a significant climb in the rankings, moving from 16th to 8th place. This upward trajectory is indicative of a strong market presence and growing consumer preference, as evidenced by the increase in sales from $369,413 in October to $498,358 in January. Such a movement suggests that Viking Cannabis is effectively capturing market share and resonates well with consumers in the Flower category.
In contrast, Viking Cannabis's performance in the Pre-Roll category within Washington has been less prominent. The brand did not break into the top 30 rankings, with positions ranging from 81st to 67th over the same period. While there is a slight improvement in ranking, the brand's sales in this category remain modest, reflecting a potential area for growth or strategic focus. The lack of a top 30 presence highlights a competitive challenge or a need for enhanced product differentiation in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Washington flower market, Viking Cannabis has shown a notable upward trajectory in recent months. Starting from a rank of 16th in October 2024, Viking Cannabis climbed to 8th by January 2025, indicating a significant improvement in market positioning. This upward movement is particularly impressive given the competitive nature of the market, with established brands like Fifty Fold and K Savage (WA) experiencing fluctuations in their rankings. Notably, Fire Bros. and Redbird (formerly The Virginia Company) have maintained relatively stable positions, with Fire Bros. even improving to 6th place in January 2025. Viking Cannabis's sales growth, particularly the jump in January, suggests a successful strategy in capturing consumer interest and expanding its market share, positioning it as a rising contender in the flower category.
Notable Products
In January 2025, Viking Cannabis's top-performing product was Oil Tanker (3.5g) in the Flower category, maintaining its leading position from December 2024 with sales reaching 2330 units. Candy Mac (3.5g) climbed to the second position, improving from third place in the previous two months, with notable sales growth. Old School Lemons (3.5g) dropped to third place, having been the top product in October 2024. Oreoz (3.5g) held steady at fourth place since November 2024. The Old School Lemons Pre-Roll 2-Pack (1g) remained in fifth position, consistent with its ranking in December 2024, showing a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
