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Jan-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Viola's performance in the Flower category has shown some fluctuations over the past few months. While the brand did not make it into the top 30 rankings, it experienced a notable increase in sales from October to November 2024, with sales figures almost doubling. However, the subsequent months saw a decline in both sales and rankings, indicating potential challenges in maintaining momentum. This suggests that while Viola had a momentary surge, sustaining that growth in the competitive Colorado market remains an ongoing challenge.
Meanwhile, in Ontario, Viola has maintained a strong presence in the Oil category, consistently holding a top 6 position, and even improving to rank 5 in January 2025. This stability contrasts with its absence from the top 30 in the Concentrates category, which may indicate a stronger consumer preference or brand focus on Oil products within this market. The steady sales in the Oil category highlight Viola's potential for sustained success in Ontario, although their lack of presence in Concentrates could suggest room for growth or a strategic decision to prioritize certain product lines.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, Viola has demonstrated a steady performance with a notable improvement in rank from 6th to 5th place by January 2025. This upward movement reflects a positive trend in sales, especially evident in December 2024, where Viola experienced a significant sales surge. Despite this progress, Viola faces stiff competition from brands like Glacial Gold, which held a consistent 5th place before dropping to 6th in January 2025, and NightNight, which maintained a solid 4th position throughout the period. The leading brand, Mod, consistently ranked 3rd, showcasing a substantial sales lead over Viola. Meanwhile, ufeelu remained below Viola, indicating a competitive edge for Viola in maintaining its rank. These dynamics suggest that while Viola is gaining ground, continuous strategic efforts are necessary to further climb the ranks and close the gap with top competitors.
Notable Products
In January 2025, the Water Soluble THC Infuser Oil (20ml) from Viola maintained its position as the top-performing product, continuing its strong performance with sales reaching 3035. This product consistently ranked first in both October and December 2024, demonstrating its enduring popularity. The Bacio Small Bud (3.5g) held steady in second place throughout the last four months, indicating stable demand within the Flower category. Subzero (Bulk) emerged as a strong contender, securing the third position in January 2025 after debuting in December 2024. Meanwhile, AI '96 (3.5g) and Bucketz Live Terpene Disposable (0.5g) entered the rankings in January, marking their presence at fourth and fifth positions, respectively, showcasing a diversification in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
