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Sep-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Viola's performance in the Flower category shows a fluctuating trend. After ranking 47th in June 2024, the brand slipped out of the top 50 in July and August, only to return to the 47th position by September. This volatility might suggest a competitive market environment or shifting consumer preferences. The sales figures reflect a similar pattern, with a noticeable dip in the summer months followed by a recovery in September. Such trends could be indicative of seasonal purchasing behaviors or inventory adjustments.
Meanwhile, in Ontario, Viola's presence in the Oil category remains strong and consistent, maintaining a steady 4th place ranking from June to September 2024. This stability contrasts sharply with its performance in the Vapor Pens category, where the brand has shown a positive upward trend, moving from 97th place in June to 74th by September. The consistent ranking in the Oil category suggests a solid consumer base and effective market strategy, while the improvement in Vapor Pens might indicate successful marketing efforts or product enhancements. In Oregon, Viola's performance in Concentrates has been relatively stable, hovering around the 50th position, which might highlight the need for strategic adjustments to gain a stronger foothold in this competitive category.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Viola has experienced fluctuating rankings over the past few months, indicating a volatile market position. Viola's rank improved from 66th in July 2024 to 47th by September 2024, suggesting a recovery in its market presence. However, its sales performance shows a downward trend from June to August, before rebounding in September. Notably, Seed and Smith (LBW Consulting) consistently outperformed Viola, maintaining a higher rank and experiencing a significant sales spike in August. Meanwhile, Chronic Creations and Nuhi have shown more stable rankings, with Nuhi climbing from 62nd in June to 45th in August. The competitive dynamics suggest that while Viola is regaining ground, it faces strong competition from brands like Seed and Smith (LBW Consulting) and Chronic Creations, which have demonstrated more consistent performance.
Notable Products
In September 2024, Viola's top-performing product was Original Glue Live Diamonds & Sauce (1g) in the Concentrates category, maintaining its position as the number one ranked product for four consecutive months, with sales reaching 6659 units. Water Soluble THC Infuser Oil (20ml) consistently held the second rank across the same period. Notably, Bucketz Loozie Pre-Roll 10-Pack (3g) entered the rankings for the first time at position three, indicating a strong market entry. AI '96 (3.5g) also made its debut in September, securing the fourth spot. Mochi (Bulk) in the Flower category climbed to fifth place from its previous unranked status in August, showing a positive sales trend.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
