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Nov-2024
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Overview
Market Insights Snapshot
Viola's performance across various categories and states shows a dynamic pattern of growth and challenges. In Colorado, the brand's presence in the Flower category has fluctuated, with a notable drop from rank 57 in September to being absent from the top 30 in October, before reappearing at rank 76 in November. Despite this inconsistency, the sales figures in September indicate a strong month, suggesting a potential opportunity for recovery. Meanwhile, in Ontario, Viola consistently maintained its position in the top 5 for the Oil category, demonstrating a steady demand and market strength, albeit with a gradual decline in sales from August to November. This stability in ranking highlights Viola's strong foothold in the Oil category within Ontario.
In the Concentrates category, Viola's performance in Ontario reflects a competitive edge, with the brand remaining within the top 50, even though it hasn't broken into the top 30. This suggests a solid but not dominant presence. Conversely, in Oregon, Viola's ranking in Concentrates didn't make it to the top 30 in recent months, indicating a potential area for growth or a shift in market strategy. Additionally, the Vapor Pens category in Ontario saw Viola in the lower ranks, with no presence in the top 30 by October, pointing towards a challenging market position. These patterns of performance across different states and categories provide a nuanced understanding of Viola's market dynamics and potential areas for strategic focus.
Competitive Landscape
In the Ontario oil category, Viola experienced a slight decline in its competitive positioning from August to November 2024, dropping from 5th to 6th place. Despite maintaining a consistent rank of 5th place from August through October, Viola was overtaken by Glacial Gold in November, which improved its rank from 6th to 5th during the same period. This shift can be attributed to Glacial Gold's increasing sales trajectory, contrasting with Viola's declining sales trend over these months. Meanwhile, NightNight consistently held the 4th position, indicating a stable market presence above Viola. Other competitors like Five Founders and Axea showed fluctuating ranks but did not surpass Viola, highlighting the competitive pressure Viola faces in maintaining its market position amidst dynamic sales performances.
Notable Products
In November 2024, Viola's top-performing product was Bacio Small Bud (3.5g) in the Flower category, which climbed to the number one spot with sales reaching 3984 units. Water Soluble THC Infuser Oil (20ml) in the Oil category, previously ranked first in October, dropped to second place with sales of 2633 units. Truffle Cake Popcorn (Bulk) maintained a strong presence, moving up from fourth to third, showing a notable increase in sales figures. Mai Tai Small Bud (3.5g) experienced a decline, slipping from third to fourth place. AI '96 (3.5g) re-entered the rankings in fifth place, marking a resurgence in popularity after not being ranked in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
