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Oct-2024
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Overview
Market Insights Snapshot
Viola's performance across different categories and states shows a mix of steady presence and areas needing improvement. In Colorado, the brand was not ranked in the top 30 for the Flower category in October 2024, indicating a need for strategic adjustments to regain market presence. On the other hand, in Ontario, Viola maintained a strong position in the Oil category, consistently holding the 5th rank from July to October 2024. This consistency suggests a robust demand and a loyal customer base in this category within Ontario.
In the Concentrates category, Viola experienced fluctuations in both Ontario and Oregon. In Ontario, the brand improved its rank from 47th in July to 42nd in October, indicating a positive trend and potential growth in consumer interest. Conversely, in Oregon, Viola did not make it to the top 30 by October, showing a decline in market share. The Vapor Pens category in Ontario also saw a drop from 81st in September to 96th in October, which may suggest challenges in maintaining competitive positioning in this segment.
Competitive Landscape
In the competitive landscape of the Oil category in Ontario, Viola consistently maintained its position at rank 5 from July to October 2024, showcasing a stable performance amidst a dynamic market. Despite a slight fluctuation in sales figures, Viola's rank remained unchanged, indicating a strong brand presence and customer loyalty. Notably, Mod held a superior rank at 3 throughout the same period, with a significant upward trend in sales, suggesting a growing consumer preference. Meanwhile, NightNight also outperformed Viola, maintaining the 4th rank with relatively stable sales. Glacial Gold consistently ranked just below Viola at 6, with a noticeable increase in sales in October, hinting at potential competitive pressure. Five Founders, although initially ranked 10th, improved its position to 7th by October, indicating a positive growth trajectory. Viola's steady rank amidst these shifts highlights its resilience but also underscores the need for strategic initiatives to enhance its competitive edge and capture a larger market share.
Notable Products
In October 2024, Viola's top-performing product was the Water Soluble THC Infuser Oil (20ml) in the Oil category, which climbed to the number one rank despite a slight decrease in sales to 2875 units. The Bucketz Loozie Pre-Roll 10-Pack (3g) in the Pre-Roll category rose to the second position, showing a notable increase in popularity over the previous month. AI '96 (3.5g) in the Flower category secured the third rank, maintaining a steady position from September. Afghan Black Hash (2g) in the Concentrates category made its debut in the top rankings at fourth place, indicating a growing consumer interest. Lastly, Grandma's Pie Live Terpene Cartridge (1g) in the Vapor Pens category held steady at fifth place, despite a consistent decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
