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Jun-2024
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Overview
Market Insights Snapshot
Violet Tourist has demonstrated varied performance across different categories and provinces. In Alberta, the brand's presence in the Concentrates category has shown significant improvement, jumping from being outside the top 30 in March 2024 to ranking 23rd in May 2024, before slipping slightly to the 30th position in June 2024. This upward movement in April and May indicates a growing acceptance and preference for Violet Tourist's Concentrates among consumers. However, their performance in the Vapor Pens category in Alberta has been less consistent, with a peak at 43rd place in April 2024, followed by a decline to 60th in June 2024. Such fluctuations suggest a volatile market presence that could benefit from strategic marketing and product refinement.
In Saskatchewan, Violet Tourist's performance in the Vapor Pens category also presents an interesting trend. The brand was not ranked in March 2024, but entered the top 40 in April 2024 at 34th place and maintained a position within the top 40 through June 2024, albeit with a gradual decline to the 40th spot. This entry and sustained presence in the rankings indicate a growing footprint in Saskatchewan, despite the slight downward trajectory. Overall, Violet Tourist's performance across these provinces and categories highlights areas of both opportunity and challenge, with notable gains in certain segments and regions that could be leveraged for future growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Violet Tourist has shown a gradual improvement in rank over the past few months, moving from 94th in March 2024 to 90th in June 2024. This upward trend is notable considering that brands like Glacial Gold and Pura Vida have experienced fluctuations and declines in their rankings. For instance, Glacial Gold was not even in the top 20 in March and April, but re-entered at 70th in May and June. Meanwhile, Pura Vida saw a drop from 78th in April to 96th in June. On the other hand, Canaca has consistently outperformed Violet Tourist, although it too experienced a decline from 62nd in March to 79th in June. This data suggests that while Violet Tourist is making steady gains, it still faces stiff competition from established brands, making it crucial for them to continue their upward trajectory to capture more market share in Alberta.
Notable Products
In June 2024, the top-performing product for Violet Tourist was Mini J's - Lilac Diesel Pre-Roll 10-Pack (3.5g), maintaining its first-place rank from May 2024 with sales of 1163 units. The Day & Night Combo Pack Pre-Roll 10-Pack (3.5g) climbed to the second position from fourth in May, showcasing a notable increase in popularity. Guava Gas Live Resin FSE Cartridge (1g) dropped to third place from its previous second-place rank in May, indicating a slight decline in sales. Sage n' Sour Live Resin Terp Slush (1g) maintained its presence in the top five, securing the fourth position after debuting in third place in May. Lastly, Mini J's Variety Pack Pre-Roll 2-Pack (0.7g) entered the rankings at fifth place, demonstrating a steady performance with 482 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
