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Sep-2024
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Overview
Market Insights Snapshot
Violet Tourist's performance across different categories and regions shows an interesting pattern of fluctuation and stability. In Alberta, the brand has maintained a presence in the Concentrates category, although it slipped from 29th in June to 36th by September, indicating some challenges in maintaining its rank despite a consistent sales figure around 16,660 by September. In contrast, the Vapor Pens category in Alberta saw a more stable performance, with rankings hovering between 58th and 60th, suggesting a steadier demand for their products in this category. The Pre-Roll segment, however, remains outside the top 30, indicating a potential area for improvement or less focus from the brand. This suggests that while Violet Tourist has a foothold in certain categories, there is room for growth and improvement in others.
In Saskatchewan, Violet Tourist's journey appears more dynamic, particularly in the Pre-Roll category, where the brand improved its ranking from 64th in June to 45th in August before slightly declining to 49th in September. This upward trajectory in the middle months suggests a growing acceptance or strategic push in this category. Meanwhile, the Vapor Pens category presents a mixed picture; the brand was ranked 43rd in June and showed improvement in August with a rank of 40th, but it was not in the top 30 for July and September. The absence from the rankings in these months could indicate either a temporary drop in market presence or a shift in consumer preferences, which could be crucial for the brand to address moving forward.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Violet Tourist has maintained a consistent rank of 93rd from June to September 2024, indicating a stable position amidst fluctuating market dynamics. Despite this consistency, Violet Tourist faces significant competition from brands like Lamplighter, which has consistently ranked higher, moving from 91st to 87th over the same period, suggesting a stronger market presence. Meanwhile, Kazoo, which entered the rankings in August at 75th and dropped to 89th by September, shows a volatile yet competitive edge. Additionally, 3Saints has shown a slight improvement, moving from 95th to 94th, indicating potential upward momentum. The sales trends reveal that while Violet Tourist's sales have remained relatively stable, competitors like Lamplighter have experienced higher sales, which could be a factor in their better rankings. These insights suggest that while Violet Tourist maintains its position, there is a need for strategic initiatives to enhance its market share and compete more effectively with these dynamic brands.
Notable Products
For September 2024, Violet Tourist's top-performing product was Mini J's - Lilac Diesel Pre-Roll 10-Pack (3.5g), maintaining its number one rank from June through September, with sales reaching 1410 units. The Mini J's - Lilac Diesel Pre-Roll 5-Pack (1.75g) held a steady second position since its introduction in August. Super J's Variety Pack Pre-Roll 2-Pack (2g) improved its rank from fourth in August to third in September, indicating growing popularity. The Day & Night Combo Pack Pre-Roll 10-Pack (3.5g) saw a decline, dropping from third in August to fourth in September. Lastly, Sage n' Sour Terp Slush (1g) entered the top five in September, ranking fifth, despite not being in the top ranks in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
