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Jan-2025
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Overview
Market Insights Snapshot
Virtue Cannabis has shown varying performance across different categories and regions. In Alberta, the brand has demonstrated considerable improvement in the Pre-Roll category, climbing from the 37th position in October 2024 to the 20th by January 2025. This upward trajectory in Alberta's Pre-Roll market is indicative of a strong consumer preference and possibly effective market strategies. Conversely, their Flower category performance, while improving slightly, still remains outside the top 30, suggesting room for growth. In British Columbia, Virtue Cannabis's Flower category rankings have fluctuated, with notable drops and recoveries between months, indicating a volatile market presence.
In Nevada, Virtue Cannabis has not yet broken into the top 30 brands for Flower, with rankings hovering in the 80s and 90s. This suggests challenges in gaining a significant foothold in a competitive market. Meanwhile, in Saskatchewan, the brand has made a promising entry into the Flower category, debuting at 57th and slightly improving to 55th by January 2025. These positions highlight a potential for growth in this region, provided they can capitalize on their initial momentum. The absence of data for certain months and categories in British Columbia and Nevada further underscores the variability in Virtue Cannabis's market penetration across different regions and product categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Virtue Cannabis has shown a notable upward trend in its market position, climbing from a rank of 37 in October 2024 to breaking into the top 20 by January 2025. This improvement in rank is indicative of a strategic gain in market share and consumer preference. Despite starting with lower sales figures compared to competitors like Carmel and Freedom Cannabis, Virtue Cannabis has managed to close the gap significantly by January 2025. Meanwhile, brands such as Bold and Hiway have experienced fluctuations in their rankings, with Bold not appearing in the top 20 in December 2024 and Hiway showing inconsistent performance. This suggests that Virtue Cannabis's growth strategy is effectively resonating with consumers, potentially positioning it as a rising star in the Alberta Pre-Roll market.
Notable Products
In January 2025, the top-performing product from Virtue Cannabis was the Fruitloops Diamond Infused Pre-Roll 5-Pack (2.5g), maintaining its number one rank consistently over the past months, despite a decrease in sales to 1972 units. The Watermelon Mjto Ice Diamond Infused Pre-Roll 5-Pack (2.5g) held steady at the second position, with sales figures showing a slight decline to 1140 units. New to the top ranks, the Galactic Grape Infused Pre-Roll 5-Pack (2.5g) emerged in third place, a notable entry with 838 units sold. The Galactic Glue Blunt (1g) saw a drop in its ranking from third in December to fourth in January, with sales at 820 units. Meanwhile, the Peachy Pom Bellinii Infused Pre-Roll 5-Pack (2.5g) slipped to fifth place, continuing a downward trend in both rank and sales over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
