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Sep-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Vital has shown a consistent presence in the Edible category. Over the months from June to September 2024, the brand has maintained its ranking within the top 20, with a slight dip in sales from July to September. Specifically, Vital improved its position from 19th in June to 15th in July, which indicates a positive reception during that period. However, the brand experienced a slight decline in sales by September, settling at the 17th rank. This fluctuation suggests a competitive market landscape where maintaining a position in the top 20 is a notable achievement, yet there is room for further growth and stability.
Vital's performance in Arizona's Edible category underscores the brand's resilience and ability to navigate a dynamic market environment. While it did not break into the top 10, maintaining a consistent ranking within the top 20 is commendable. The decrease in sales from August to September could be attributed to various market factors, including seasonal changes or increased competition. It's important to note that not appearing in the top 30 in other states or categories might indicate areas where Vital could expand its reach or improve its strategy to capture a larger market share. The data suggests a focused effort in Arizona's Edible category, leaving room for potential exploration in other markets.
Competitive Landscape
In the competitive landscape of the Edible category in Arizona, Vital has experienced notable fluctuations in its rank and sales over the past few months. Starting in June 2024, Vital was ranked 19th, but it showed improvement by climbing to 15th in July. However, it slightly dropped to 17th in both August and September. This performance indicates a competitive struggle, especially against brands like Sublime, which consistently maintained higher ranks, peaking at 12th in July. Despite Vital's sales increase from June to July, its sales dipped again by September, reflecting a challenging market environment. Meanwhile, Good Tide experienced a more volatile rank change, dropping from 10th in June to 18th in July, before rising to 13th by September, showcasing the dynamic nature of the market. These insights suggest that while Vital has potential, it faces stiff competition and must strategize to maintain and improve its market position.
Notable Products
In September 2024, Vital's Tropical Mango RSO Gummies 10-Pack (100mg) reclaimed the top spot in sales, maintaining its position as the number one product with sales reaching 1835 units. The CBD/THC 2:1 Kiwi Strawberry Pectin Vegan Gummies (200mg CBD, 100mg THC) experienced a slight drop to second place, despite leading in August. The CBN/THC 1:2 Indica Cran Raspberry Pectin Gummies (50mg CBN, 100mg THC) climbed to third place, showcasing a consistent performance across the months. Grape Fast Acting Gummies 10-Pack (100mg) held steady in fourth place, while Indica Sour Blue Raspberry Pectin Gummies 10-Pack (100mg) rounded out the top five, experiencing a decline from its previous rankings. Overall, Vital's edible category continues to dominate the sales landscape with these top-performing products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
