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Oct-2024
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Overview
Market Insights Snapshot
Vital's performance in the Arizona market within the Edible category has seen a gradual decline in rankings over the past few months. Starting from 15th place in July 2024, the brand slipped to 17th in August, and further to 18th in both September and October. This downward trend is mirrored in their sales figures, which show a consistent decrease from $134,986 in July to $101,604 by October. The data indicates that Vital is facing challenges in maintaining its competitive position in the Arizona Edible market, which may be attributed to increased competition or shifts in consumer preferences.
Interestingly, Vital's absence from the top 30 rankings in other states or categories suggests that the brand may be facing significant hurdles in expanding its market presence beyond Arizona's Edible category. This lack of visibility in other regions and categories could be seen as a critical area for improvement. The brand's focused presence in Arizona might be a strategic choice, but it may also indicate missed opportunities in broader markets. To gain a comprehensive understanding of Vital's overall performance, one might consider investigating how its strategies compare to those of competitors who have successfully diversified their reach across multiple states and product categories.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Arizona, Vital has experienced a slight decline in its ranking from July to October 2024, moving from 15th to 18th place. This trend suggests a need for strategic adjustments to regain its competitive edge. Notably, Sublime maintained a higher rank, although it also saw a downward shift from 12th to 15th, indicating potential market challenges affecting multiple brands. Meanwhile, Haze & Main improved its position slightly from 17th to 16th, suggesting effective strategies that Vital might consider emulating. Despite the overall sales decline across the board, Vital's sales figures remain competitive, closely trailing behind Sublime and outperforming Amy & Al's and Mom & Pop, which indicates room for growth if Vital can capitalize on market opportunities and consumer preferences.
Notable Products
In October 2024, the top-performing product for Vital was the CBD/THC 2:1 Kiwi Strawberry Pectin Vegan Gummies (200mg CBD, 100mg THC) in the Edible category, maintaining its first-place ranking from September with sales of 1687 units. The Grape Fast Acting Gummies 10-Pack (100mg) rose to second place, showing an increase from its fourth-place ranking in September. The Tropical Mango RSO Gummies 10-Pack (100mg) dropped from first to third place, indicating a slight decline in its competitive position. The CBN/THC 1:2 Indica Cran Raspberry Pectin Gummies (50mg CBN, 100mg THC) maintained a steady presence in the rankings, finishing in fourth place. Lastly, the Indica Sour Blue Raspberry Pectin Gummies 10-Pack (100mg) saw a decline, moving from third in July to fifth in October, reflecting a consistent downward trend in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
