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Aug-2024
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Overview
Market Insights Snapshot
Vital has shown a consistent performance in the Arizona edibles market over the past few months. The brand maintained a steady presence within the top 20, fluctuating between the 17th and 19th positions from May to August 2024. Despite a slight dip in sales from May to June, Vital managed to rebound in July, although it experienced another minor decrease in August. This consistency in rankings suggests that Vital has a stable consumer base in Arizona, although the fluctuations in sales indicate potential areas for growth and improvement.
In other states, Vital's performance in the edibles category was less prominent, as the brand did not appear in the top 30 rankings. This absence in key markets could be interpreted as a need for Vital to enhance its market penetration and brand visibility outside of Arizona. The fact that the brand has managed to maintain a steady presence in Arizona, however, is a positive sign and could serve as a model for expanding its footprint in other regions. By analyzing consumer preferences and market dynamics in Arizona, Vital could potentially replicate its success in other states, thus improving its overall market standing.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Vital has shown a relatively stable performance over the past few months, with its rank fluctuating between 17th and 19th place. This stability is notable given the dynamic nature of the market. For instance, Flav experienced more significant rank changes, moving from 13th to 17th and then back up to 12th, indicating potential volatility or successful promotional activities. Similarly, Haze & Main has seen a slight improvement in its rank, which could suggest effective marketing strategies or product enhancements. On the other hand, Mellow Vibes (formerly Head Trip) and Amy & Al's have consistently occupied the lower end of the top 20, with Mellow Vibes just barely maintaining its position. These fluctuations and the relative stability of Vital suggest that while the brand is holding its ground, there is room for strategic improvements to climb higher in the rankings and potentially increase sales in the long term.
Notable Products
In August 2024, Vital's top-performing product was the CBD/THC 2:1 Kiwi Strawberry Pectin Vegan Gummies, leading the sales with 1865 units sold. The Grape Fast Acting Gummies 10-Pack secured the second position, dropping from the top spot in July. Tropical Mango RSO Gummies 10-Pack, which held the number one ranking in May and June, came in third. The Indica Sour Blue Raspberry Pectin Gummies 10-Pack maintained its fourth-place ranking from July. The CBN/THC 1:2 Indica Cran Raspberry Pectin Gummies, which ranked first in July, fell to fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
