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Oct-2024
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Overview
Market Insights Snapshot
In the Washington market, WA Grower has shown significant improvement in the Flower category. Over the past few months, the brand has moved up from a consistent 7th place ranking in July, August, and September to 5th place in October. This upward trajectory is underscored by a notable increase in sales, with October figures reaching $802,637, marking a substantial rise from previous months. This performance indicates a strengthening presence in the Flower category, suggesting that WA Grower is gaining traction among consumers in Washington.
However, the Pre-Roll category presents a different scenario for WA Grower in Washington. The brand has struggled to break into the top 30, with rankings of 95th, 94th, and an absence from the list in September, before reappearing at 90th place in October. This inconsistency highlights challenges in maintaining a competitive edge in this category. The fluctuations in ranking, despite a slight rebound in October, suggest that WA Grower may need to reassess its strategy in the Pre-Roll segment to improve its market position.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, WA Grower has shown a notable upward trajectory in recent months. After maintaining a steady 7th place rank from July to September 2024, WA Grower made a significant leap to 5th place in October 2024. This improvement in rank is indicative of a substantial increase in sales, closing the gap with its competitors. For instance, while Artizen Cannabis experienced a slight decline in rank from 3rd to 4th, WA Grower's sales surged, nearly matching those of Artizen Cannabis in October. Meanwhile, Fire Bros. and Redbird (formerly The Virginia Company) saw fluctuations in their rankings, with Fire Bros. dropping to 7th place by October. The rise of WA Grower, particularly in October, suggests a strategic gain in market share, positioning it as a formidable contender against established brands like Lifted Cannabis Co, which climbed to 3rd place in the same period.
Notable Products
In October 2024, WA Grower's top-performing product was Gorilla Glue #4 (3.5g) in the Flower category, moving up to the number 1 rank with sales reaching 2292 units. The Gorilla Glue #4 (7g) maintained its position at rank 2, indicating consistent performance in the Flower category. Wedding Cake x Zkittles (7g) rose to rank 3 from rank 5 in September, showing a notable increase in popularity. Oreo (7g) held steady at rank 4, while Ice Cream Sandwich (7g) entered the top 5 for the first time. These changes highlight a dynamic shift in consumer preferences, with some products gaining traction over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
