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Nov-2024
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Overview
Market Insights Snapshot
WA Grower has shown a consistent performance in the Flower category within the state of Washington. Their ranking improved from 7th place in August and September 2024 to 5th place in October and November 2024. This upward movement is indicative of a strong market presence and possibly increased consumer preference or strategic marketing efforts. The sales figures reflect this positive trajectory, with a notable increase from September to October. However, the Pre-Roll category presents a different story, as WA Grower did not make it into the top 30 brands in September, indicating potential challenges or heightened competition in this segment.
In the Pre-Roll category, WA Grower's fluctuating rankings, moving from 94th in August to 85th in November, suggest a recovery phase, but the absence from the top 30 in September highlights a significant gap that needs addressing. This inconsistency could be due to various factors such as supply chain issues or shifts in consumer preferences. The sales numbers in this category show a slight increase from October to November, which might indicate a positive turn if the trend continues. The brand's ability to maintain a strong position in the Flower category while attempting to regain ground in Pre-Rolls will be crucial for its overall growth strategy in Washington.
Competitive Landscape
In the competitive landscape of the flower category in Washington, WA Grower has demonstrated a notable upward trend in recent months, improving its rank from 7th in August and September 2024 to 5th place in October and November 2024. This rise in rank is particularly significant given the competitive pressure from established brands such as Artizen Cannabis and Lifted Cannabis Co, which have consistently maintained higher ranks. Despite the competitive environment, WA Grower's sales have shown resilience, with a substantial increase from September to October 2024, suggesting a successful strategy in capturing market share. Meanwhile, Redbird (formerly The Virginia Company) and K Savage (WA) have remained stable or experienced slight declines in rank and sales, indicating potential opportunities for WA Grower to further capitalize on its recent momentum.
Notable Products
In November 2024, Gorilla Glitter Glue (7g) emerged as the top-performing product for WA Grower, climbing to the number one position with sales reaching 1717 units. Goji OG (3.5g) made its debut in the rankings, securing the second spot with significant sales figures. Gorilla Glue #4 (3.5g), which previously held the top position in October, slipped to third place with sales of 1564 units. Green Crack (7g) entered the rankings at fourth place, while Gorilla Nut #9 (7g) maintained a consistent presence, ranking fifth. The data indicates a dynamic shift in consumer preferences, with new entrants like Goji OG gaining traction among top-sellers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
