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Jan-2025
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Overview
Market Insights Snapshot
WA Grower has demonstrated notable consistency in the Washington market within the Flower category. Holding steady at the 5th position in both October and November 2024, the brand improved its ranking to 4th place in December 2024 and maintained this position into January 2025. This upward movement in the rankings corresponds with a fluctuating yet resilient sales performance, suggesting a solid market presence and consumer demand. Such a stable position in a competitive market highlights WA Grower's effective strategies in capturing consumer interest and maintaining a strong foothold in the Flower category.
In contrast, WA Grower's performance in the Pre-Roll category in Washington has been less impressive. The brand did not make it into the top 30 in October and November 2024, ranking 99th and 100th respectively, before climbing to 86th in December and further to 85th in January 2025. Although this indicates an improvement, the brand's position outside the top 30 suggests significant room for growth and potential challenges in gaining a competitive edge in this category. The gradual improvement in rankings, however, may point to emerging opportunities that WA Grower could capitalize on to enhance its market share in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the flower category in Washington, WA Grower has demonstrated a resilient performance, maintaining a steady rank of 4th place from December 2024 through January 2025, after briefly holding 5th place in October and November 2024. This upward shift in rank is a positive indicator of their growing market presence, particularly as they surpassed Artizen Cannabis, which dropped from 4th to 5th place during the same period. Despite this progress, WA Grower faces stiff competition from Lifted Cannabis Co, which consistently held the 3rd position, and Legends, which dominated the top ranks. Notably, Fire Bros. showed a fluctuating trend, moving from 8th to 6th place by January 2025, indicating dynamic market shifts. These insights suggest that while WA Grower is gaining traction, strategic efforts are necessary to further climb the ranks and increase sales amidst strong competitors.
Notable Products
In January 2025, Gorilla Glitter Glue (7g) emerged as the top-performing product for WA Grower, reclaiming its number one rank from its previous fourth position in December 2024, with sales reaching 2,229 units. Following closely, Gorilla Glue #4 (3.5g) moved down to the second position from its top rank in December, with sales recorded at 1,568 units. Purple 1 (7g) made a notable entry into the rankings, securing the third position, while Blue Dream (7g) followed at fourth. Gorilla Glue #4 (7g) maintained consistency, ranking fifth in January, slightly dropping from its fifth position in December. These shifts indicate a dynamic change in consumer preferences, with Gorilla Glitter Glue (7g) capturing significant attention in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
