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Oct-2024
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Overview
Market Insights Snapshot
Waahoo has demonstrated notable performance in the Vapor Pens category within the state of New York. Over the past few months, the brand has seen fluctuations in its rankings, starting at 21st in July and moving to 22nd in August. A dip to 25th in September was followed by a recovery to 19th in October. This movement suggests a competitive position within the category, with the brand managing to regain its footing after a temporary setback. The sales figures reflect this volatility, with a significant increase in August followed by a drop in September, only to rise again in October, indicating a responsive strategy to market dynamics.
Interestingly, Waahoo's absence from the top 30 rankings in other states or categories could be seen as a potential area for growth or a current limitation in their market penetration. The consistent presence within the top 30 in New York highlights this market as a stronghold for the brand, suggesting a focused or localized strategy. The brand's ability to rebound in rankings after a decline might reflect effective marketing or product adjustments that resonate well with consumers in this region. However, the lack of visibility in other areas raises questions about their expansion strategy and the challenges they might face in replicating their New York success elsewhere.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Waahoo has shown a notable fluctuation in its ranking over the past few months, indicating a dynamic market presence. Starting at 21st place in July 2024, Waahoo experienced a dip in rank to 25th by September but made a significant recovery to 19th in October. This rebound suggests a positive trend in consumer preference or strategic adjustments by Waahoo. In contrast, Eureka has seen a decline, dropping from 11th in July to 21st in October, which could indicate a potential opportunity for Waahoo to capture market share from a once-strong competitor. Meanwhile, CRU Cannabis has maintained a relatively stable position, hovering around 18th place, while Hepworth experienced a slight decline from 13th to 17th. PAX has also shown stability, consistently ranking around 20th. These insights suggest that while Waahoo faces stiff competition, its recent upward trend in ranking could be leveraged to enhance its market position further.
Notable Products
In October 2024, Waahoo's top-performing product was the Pineapple Trainwreck Distillate Cartridge (1g) in the Vapor Pens category, reclaiming the number one rank with sales of 1163 units. The Acapulco Gold Ceramic Distillate Cartridge (1g) held steady at the second position, showing consistent performance across the months. Sour Diesel Distillate Cartridge (1g) maintained its third rank, with a notable increase in sales compared to September. The Devil Fruit Distillate Cartridge (1g) remained in fourth place, while the Granddaddy Purple Ceramic Distillate Cartridge (1g) continued to rank fifth, showing stability in their respective positions. Overall, the rankings for Waahoo's products have shown minor fluctuations, with the Pineapple Trainwreck and Acapulco Gold cartridges frequently alternating between the top two spots.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
