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Sep-2024
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Overview
Market Insights Snapshot
Waahoo's performance in the New York market, specifically within the Vapor Pens category, has shown a slight decline over the summer months of 2024. Starting in June, Waahoo was ranked 16th, but by September, it had fallen to 21st. This downward trend suggests that while Waahoo maintains a presence in the top 30, it is facing increased competition or possibly experiencing shifts in consumer preferences. Despite the fluctuations in ranking, Waahoo's sales figures reveal a more nuanced story, with a notable dip in July but a rebound in August, indicating resilience and potential for recovery.
Interestingly, Waahoo's absence from the top 30 in any other state or category during this period highlights a concentrated market presence and suggests potential opportunities for expansion or diversification. The brand's ability to maintain a position within the top 30 in New York is commendable, yet the lack of visibility in other regions could be seen as a limitation in its market strategy. The data suggests that while Waahoo has established a foothold in a specific market segment, there is room for growth and improvement to enhance its competitive edge across a broader range of states and categories.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Waahoo has experienced a slight decline in its ranking over the months from June to September 2024, moving from 16th to 21st position. This shift indicates a need for strategic adjustments to regain market share. Notably, Eureka has also seen a drop in rank from 9th to 18th, suggesting potential volatility in consumer preferences or market conditions. Meanwhile, PAX has maintained a relatively stable position, ending September at 20th, just ahead of Waahoo. The consistent presence of Bloom outside the top 20, despite a sales increase in September, highlights the competitive nature of the market. These dynamics suggest that while Waahoo's sales figures are competitive, strategic marketing and product differentiation could be key to improving its rank and capturing a larger share of the Vapor Pens market in New York.
Notable Products
In September 2024, Waahoo's top-performing product was the Acapulco Gold Ceramic Distillate Cartridge (1g) in the Vapor Pens category, securing the first rank with sales of 1406 units. This product has consistently improved its performance, climbing from third place in June to the top spot in September. The Pineapple Trainwreck Distillate Cartridge (1g) dropped to second place, despite being the leader in July and August, with notable sales of 1156 units. Sour Diesel Distillate Cartridge (1g) maintained its third-place position, showing steady sales figures. Devil Fruit Distillate Cartridge (1g) and Granddaddy Purple Ceramic Distillate Cartridge (1g) held their ranks at fourth and fifth, respectively, with Devil Fruit showing a gradual increase in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
