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Jan-2025
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Overview
Market Insights Snapshot
Weed Me's performance in the Alberta market shows a consistent presence in the Pre-Roll and Vapor Pens categories, where it maintained top 7 and top 12 ranks, respectively, over several months. Particularly, the Pre-Roll category sees Weed Me holding steady at the 7th position, indicating a strong foothold. However, the Flower category tells a different story, with Weed Me not making it into the top 30 brands, which could be a point of concern for the brand's market strategy in this province. Meanwhile, in British Columbia, Weed Me's Flower category sees fluctuations, dropping out of the top 10 in January 2025, while Pre-Rolls consistently rank at the 2nd position, suggesting a robust demand for their products in this category.
In Ontario, Weed Me's Vapor Pens category displays an upward trend, moving from the 8th to the 6th position, highlighting a growing consumer preference. Conversely, the Pre-Roll category has seen a decline, dropping from 52nd to 58th, which might indicate a need for strategic adjustments. The Flower category remains outside the top 30, which could be a challenge for Weed Me in this competitive market. Lastly, in Saskatchewan, Weed Me's Vapor Pens have shown resilience, with a notable entry into the top 10, suggesting potential growth opportunities in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Weed Me has shown a notable upward trajectory in its rankings over the past few months. Starting from a consistent 8th position from October to December 2024, Weed Me climbed to 6th place by January 2025. This improvement in rank is indicative of a positive trend in sales, as Weed Me's sales figures rose from October to January, surpassing the sales of Tribal in January 2025. However, Weed Me still trails behind leading competitors such as General Admission, which maintained a strong presence in the top 5, and DEBUNK, which made a significant leap from 11th to 4th place between October 2024 and January 2025. This competitive environment suggests that while Weed Me is gaining ground, there is still a considerable gap to close with the top-tier brands in the Ontario vapor pen market.
Notable Products
In January 2025, the top-performing product from Weed Me was the Max - Seedless Grape Liquid Diamond Cartridge (1g) in the Vapor Pens category, maintaining its number one ranking from previous months with sales reaching 21,472 units. The Max - Lemon Lime Slush Liquid Diamond Cartridge (1g) climbed to the second position, showing consistent improvement from its third-place ranking in November and December 2024. The Max- Mango Blueberry Slush Liquid Diamond Cartridge (1g) made a significant leap to third place, despite not being ranked in the previous months. The Sativa 420 Pre-Roll 20-Pack (8g) dropped to fourth place, experiencing a decrease in sales compared to December 2024. Lastly, the Black Mountain Side Pre-Roll 3-Pack (1.5g) re-entered the rankings at fifth place after being unranked in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
