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Oct-2024
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Overview
Market Insights Snapshot
Weed Me has shown varied performance across different categories and provinces in recent months. In Alberta, the brand has maintained a strong position in the Pre-Roll category, consistently ranking 6th from July to October 2024. This stability contrasts with their performance in the Flower category, where they fell out of the top 30 by October, indicating a possible area for improvement. Meanwhile, in the Vapor Pens category, Weed Me saw fluctuations, moving from 9th to 7th, then dropping to 10th before climbing back to 7th, suggesting some volatility but overall resilience in the market.
In British Columbia, Weed Me's Flower category performance has been on an upward trajectory, improving from 17th in July to 10th by October, highlighting significant gains. However, in Ontario, their Flower category ranking has not been as favorable, ending at 48th in October, which could be a cause for concern. The Vapor Pens category in Ontario shows a more promising picture, with Weed Me consistently ranking within the top 10. Interestingly, in Saskatchewan, Weed Me's Vapor Pens category dropped out of the top 30 by October, marking a notable decline from its earlier 5th place in July, which may indicate a need for strategic adjustments in that province.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Weed Me consistently maintained its position at rank 3 from July to October 2024. Despite a slight decline in sales from July to September, Weed Me saw a rebound in October, suggesting a potential recovery or effective marketing strategies. In contrast, General Admission held the top spot throughout this period, although their sales showed a downward trend, which might indicate a vulnerability Weed Me could capitalize on. Meanwhile, Shred remained steady at rank 2, with sales also declining, albeit at a slower rate than General Admission. Notably, Jeeter showed an upward movement in rank, surpassing Color Cannabis in October, which could pose a future threat to Weed Me if this trend continues. Weed Me's stability in rank amidst these shifts highlights its strong market presence but also underscores the need for strategic initiatives to improve its competitive standing and capitalize on the declining sales of its higher-ranked competitors.
Notable Products
In October 2024, Weed Me's top-performing product was Max - Seedless Grape Liquid Diamond Cartridge (1g) within the Vapor Pens category, which rose to the number one rank after previously holding the fourth position for two consecutive months, with a notable sales figure of 14,326. The Sativa 420 Pre-Roll 20-Pack (8g) maintained strong performance, dropping slightly to second place from its consistent top rank in the previous months. Indica 420 Pre-Roll 20-Pack (8g) remained stable at the third position throughout the months. Black Mountain Side Pre-Roll 3-Pack (1.5g) saw a small decline, moving from second place in September to fourth in October. Lastly, Purple Pastry Dough Pre-Roll 3-Pack (1.5g) held its fifth rank, showing a slight decrease in sales from August to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
