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Dec-2024
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Overview
Market Insights Snapshot
Weed Me has shown varied performance across different provinces and product categories, indicating a strategic focus on certain markets. In Alberta, the brand has maintained a strong presence in the Pre-Roll category, consistently ranking in the top 10 and peaking at the 6th position in November 2024. However, its performance in the Flower category in Alberta has been less prominent, not breaking into the top 30, which might suggest a need for a strategic reevaluation in this segment. Meanwhile, in British Columbia, Weed Me has made significant strides in the Flower category, climbing from 14th to 9th place by December 2024, showcasing a solid upward trend.
In Ontario, Weed Me has experienced fluctuations, especially in the Flower category where it slipped to 50th place by December 2024, indicating challenges in maintaining a competitive edge. The Vapor Pens category, however, tells a different story, with Weed Me holding a steady position within the top 10, highlighting a strong consumer preference for their products in this category. Interestingly, in Saskatchewan, the brand's Vapor Pens saw a gap in October rankings, suggesting either a supply issue or increased competition, yet they managed to regain a top 10 position by December, reflecting resilience in the market. These trends suggest that while Weed Me is excelling in certain categories and provinces, there are areas for potential growth and improvement.
Competitive Landscape
In the competitive landscape of pre-rolls in British Columbia, Weed Me has shown impressive growth in rank and sales over the last few months. While maintaining a steady third position in September and October 2024, Weed Me climbed to second place in November and December, overtaking Shred, which dropped from second to third. This upward trend in Weed Me's rank is complemented by a consistent increase in sales, contrasting with Shred's declining sales figures. Despite this progress, Weed Me still trails behind the category leader, General Admission, which has maintained its top position throughout the period, albeit with fluctuating sales. Meanwhile, Jeeter consistently held the fourth rank, indicating a stable but less competitive position compared to Weed Me's dynamic growth. This analysis highlights Weed Me's potential to further close the gap with the market leader by continuing its current trajectory of increasing sales and improving rank.
Notable Products
In December 2024, Weed Me's top-performing product was the Max - Seedless Grape Liquid Diamond Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from October and November, with a notable sales figure of 17,555 units. The Sativa 420 Pre-Roll 20-Pack (8g) held its position as the second-best product, consistent with its ranking in the previous two months. The Indica 420 Pre-Roll 20-Pack (8g) improved its standing, climbing from fourth place in October and November to third in December. The Max - Lemon Lime Slush Liquid Diamond Cartridge (1g) debuted in the rankings in November, securing the fourth spot in December. Lastly, the Powdered Donuts Pre-Roll 3-Pack (1.5g) entered the rankings in December, achieving a fifth-place position in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
