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Nov-2024
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Overview
Market Insights Snapshot
Weed Me's performance across different product categories and regions showcases a mix of stability and volatility. In Alberta, the brand has maintained a strong presence in the Pre-Roll category, consistently ranking at 6th place in November 2024, indicating a steady consumer preference. However, the Flower category tells a different story, with Weed Me slipping out of the top 30 rankings by August 2024 and failing to regain a spot, highlighting potential challenges in maintaining market share. Meanwhile, in British Columbia, Weed Me's Flower category has shown a positive trajectory, improving its rank from 16th in August to 10th by November 2024, suggesting successful product reception or strategic adjustments.
In Ontario, the Vapor Pens category has been a consistent performer for Weed Me, maintaining a top 10 ranking with a notable peak at 6th place in September 2024. This contrasts with the Flower category, where Weed Me's ranking fluctuated and remained outside the top 40, which might indicate a need for strategic pivoting or increased marketing efforts. In Saskatchewan, Weed Me's ranking in Vapor Pens has seen a downward trend from 6th in August to 10th by November 2024, suggesting a potential shift in consumer preferences or increased competition. These insights illustrate Weed Me's varied performance across regions and categories, highlighting areas of strength and potential opportunities for growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Weed Me has demonstrated a notable upward trajectory in its market position. Over the span from August to November 2024, Weed Me consistently held the third rank but made a significant leap to the second position in November. This advancement reflects a positive trend in sales growth, as Weed Me's sales figures increased steadily each month. In contrast, Shred, which initially held the second rank, experienced a decline, dropping to third place in November, indicating a decrease in sales momentum. Meanwhile, General Admission maintained its lead at the top rank throughout this period, although its sales showed a slight downward trend. Jeeter also improved its position from sixth to fourth, showing competitive growth but still trailing behind Weed Me. These dynamics highlight Weed Me's strengthening market presence and competitive edge in the British Columbia Pre-Roll market.
Notable Products
In November 2024, the top-performing product for Weed Me was the Max - Seedless Grape Liquid Diamond Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from October and achieving sales of 14,879 units. The Sativa 420 Pre-Roll 20-Pack (8g) held steady in the second position, showing consistent popularity since August. The Indica 420 Pre-Roll 20-Pack (8g) remained in third place, indicating stable demand over the past months. A new entry, Max - Lemon Lime Slush Liquid Diamond Cartridge (1g), debuted at fourth place, suggesting a strong market introduction. Meanwhile, the Black Mountain Side Pre-Roll 3-Pack (1.5g) slipped to fifth place, down from its previous fourth-place ranking in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
