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Nov-2024
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Overview
Market Insights Snapshot
Wellman Farm has demonstrated a consistent performance in the Topical category within the state of Massachusetts. Notably, the brand has maintained its position at rank 8 from September through November 2024. This stability in ranking suggests a solid market presence and consumer loyalty in this category. The sales figures, although not disclosed in detail, indicate a slight fluctuation with a dip in September followed by an increase in October, reflecting potential seasonal trends or promotional activities that might have influenced consumer purchasing behavior. The absence of a ranking in August may imply that Wellman Farm was not among the top 30 brands at that time, marking a significant improvement in their market position by September.
In terms of broader market performance, Wellman Farm's activity appears to be concentrated in Massachusetts, with no data available for other states or provinces. This localized focus could either be a strategic decision to dominate the Massachusetts market or a limitation in their market expansion efforts. The lack of rankings in other regions for the Topical category suggests opportunities for growth if they choose to explore markets beyond Massachusetts. Understanding the factors contributing to their rise in Massachusetts could provide insights into potential strategies for entering new markets. Further analysis of consumer demographics and preferences in Massachusetts might also offer clues to their success in the Topical category.
Competitive Landscape
In the Massachusetts Topical category, Wellman Farm has shown a consistent presence, maintaining the 8th rank from September to November 2024. Despite not being in the top 20 in August, Wellman Farm's steady rank in the following months suggests a stable market position. However, competitors such as Doctor Solomon's have demonstrated significant upward momentum, climbing from 9th in August to 3rd by October, indicating a potential threat to Wellman Farm's market share. Meanwhile, Attune has shown fluctuations, peaking at 2nd in September and October but dropping to 4th in November, which could present an opportunity for Wellman Farm to capitalize on any instability. The consistent performance of The Healing Rose (THR), maintaining a rank between 5th and 8th, highlights the competitive landscape Wellman Farm is navigating. To enhance its competitive edge, Wellman Farm may need to innovate or adjust its strategies to counter the growth trajectories of these brands.
Notable Products
In November 2024, Northern Lights #5 (3.5g) retained its top position in the Flower category for Wellman Farm, with sales reaching 379 units. Black Maple #22 Pre-Roll (1g) maintained its second place in the Pre-Roll category, showing consistent performance since its debut in September. The CBD/THC 4:1 Muscle RSO Salve (1000mg CBD, 250mg THC) improved its ranking to third in the Topical category, up from fourth in October. Truffle Monkey Temple Ball Hash (1g) entered the rankings for Concentrates, debuting at fourth place. Papaya Purple Punch Pre-Roll (1g) also appeared for the first time, securing the fifth position in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
