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Oct-2024
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Overview
Market Insights Snapshot
West Coast Treez has shown a dynamic performance in the California market, especially in the Flower category. Over the past few months, the brand has improved its ranking from 27th in July 2024 to 23rd by October 2024, indicating a positive trend despite a slight dip in September. This upward movement is complemented by a notable increase in sales from August to September, suggesting a successful strategy in capturing consumer interest during that period. However, the brand's absence from the top 30 in some other states may indicate areas where West Coast Treez could focus on expanding its market presence.
The Pre-Roll category presents a different narrative for West Coast Treez in California. Here, the brand has steadily climbed the rankings from 57th in July to 42nd in October. This consistent improvement, coupled with stable sales figures, suggests a growing consumer preference for their Pre-Roll products. The brand's ability to move up 15 spots over four months is commendable, yet it highlights potential for further growth, especially when considering that they are still outside the top 30. This pattern of performance across categories and states provides a nuanced view of West Coast Treez's market strategy and areas ripe for development.
Competitive Landscape
In the competitive landscape of the California flower category, West Coast Treez has shown a dynamic performance over the past few months. Despite a slight dip from 22nd to 23rd place in October 2024, West Coast Treez has maintained a competitive edge with sales figures that consistently outperform several competitors. Notably, FLIGHT FARMS and Maven Genetics have been climbing the ranks, moving from positions outside the top 20 to 22nd and 24th, respectively, in October. However, their sales remain lower than West Coast Treez, indicating a strong market presence despite the ranking fluctuations. Meanwhile, Traditional Co. and Astronauts (CA) have seen a decline in rank, with Traditional Co. dropping from 12th to 21st and Astronauts (CA) from 23rd to 25th, suggesting potential market challenges. This competitive analysis underscores West Coast Treez's resilience and highlights the importance of strategic positioning in a fluctuating market environment.
Notable Products
In October 2024, the top-performing product from West Coast Treez was Mendo Breeze Pre-Roll (1g), which reclaimed the number one spot with sales figures reaching 19,787. LA Sunrise Pre-Roll (1g) followed closely in second place, maintaining a strong position despite a slight dip from previous months. Tahoe Vibes Pre-Roll (1g) experienced a decline, dropping to third after leading in September. Grandi Guava Smallz (3.5g) held steady in fourth place, while Blue Dream (3.5g) entered the rankings at fifth. Notably, the pre-roll category continues to dominate the top spots, reflecting consistent consumer preference for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
