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May-2024
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Overview
Market Insights Snapshot
West Coast Treez has shown a notable upward trajectory in the California market, particularly in the Flower category. Starting from a rank of 44 in February 2024, the brand has improved its standing to 29 by May 2024. This consistent rise highlights the brand's growing popularity and market penetration. The sales figures mirror this positive trend, with a significant increase from $665,378 in February to $1,049,778 in May. The brand's ability to break into the top 30 by April 2024 is a noteworthy achievement, indicating a strong performance in a competitive market.
In the Pre-Roll category, West Coast Treez has also made significant strides in California. Although the brand did not rank in the top 30 initially, it has managed to climb from a rank of 83 in February 2024 to 54 by May 2024. This upward movement, coupled with a steady increase in sales from $106,511 to $209,360, suggests that the brand is gaining traction in this category as well. However, the fact that it has not yet entered the top 30 indicates there is still room for growth and improvement in this segment.
Competitive Landscape
In the competitive landscape of the California Flower category, West Coast Treez has demonstrated a notable upward trajectory in recent months. Starting from a rank of 44 in February 2024, the brand has ascended to rank 29 by May 2024, indicating a significant improvement in market positioning. This rise is particularly impressive when compared to competitors such as Henry's Original, which, despite a steady increase in sales, only moved from rank 35 to 31 in the same period. Similarly, Ember Valley and A Golden State have experienced fluctuations, with Ember Valley dropping from rank 19 to 28 and A Golden State slightly declining from rank 26 to 27. Meanwhile, Originals has also seen a positive shift, moving from rank 48 to 30, but still trails behind West Coast Treez in terms of recent performance. This consistent climb in rank for West Coast Treez suggests a robust growth strategy and increasing consumer preference, positioning it favorably against its competitors in the California market.
Notable Products
In May-2024, the top-performing product for West Coast Treez was Mendo Breeze Pre-Roll (1g), maintaining its number one rank for the fourth consecutive month with sales reaching 24,310 units. Tahoe Vibes Pre-Roll (1g) saw a notable improvement, climbing to the second position from third place in previous months. LA Sunrise Pre-Roll (1g) dropped to the third spot, despite consistent high sales figures. New entries in the rankings include Peanut Butter Breath Smalls (3.5g) and White Runtz Smalls (3.5g), which secured the fourth and fifth positions respectively. This shift indicates a growing interest in the Flower category products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
