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Nov-2024
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Overview
Market Insights Snapshot
West Coast Treez has demonstrated varying performance across different product categories and states. In the California market, their Flower category has seen some fluctuations over the months. In August 2024, they were ranked 28th, improved to 23rd in September and October, but slipped back to 28th in November. This indicates some volatility in their standing within the Flower category. It's noteworthy that their sales peaked in September, which might have contributed to their higher ranking during that time. However, the return to the 28th position in November suggests that they are struggling to maintain consistent momentum in this highly competitive category.
In contrast, the Pre-Roll category in California shows a more positive trajectory for West Coast Treez. Although they started out of the top 30 in August with a ranking of 57th, they have steadily improved each month, reaching 43rd by November 2024. This consistent upward movement indicates a growing presence and potentially increasing consumer preference for their pre-roll products. The steady increase in sales from August to November supports this trend, suggesting that West Coast Treez is gaining traction in the Pre-Roll space in California. The absence of a top 30 position at the start of this period highlights the progress they have made in a relatively short time frame.
Competitive Landscape
In the competitive landscape of the California flower category, West Coast Treez experienced notable fluctuations in its ranking and sales performance from August to November 2024. Initially holding the 28th position in August, West Coast Treez improved to the 23rd rank in September and October, before slipping back to 28th in November. This indicates a volatile market presence, potentially impacted by the competitive dynamics among brands like Mr. Zips and Delighted. Notably, Delighted showed a significant rank drop from 22nd in August to 39th in September, which might have temporarily benefited West Coast Treez's rank in September and October. However, the resurgence of Delighted to the 26th position in November, alongside the consistent performance of A Golden State maintaining a steady rank around 29th, suggests a highly competitive environment. West Coast Treez's sales peaked in September, indicating a strong market push, but the subsequent decline in sales and rank in November highlights the need for strategic adjustments to maintain a competitive edge.
Notable Products
In November 2024, Mendo Breeze Pre-Roll (1g) emerged as the top-performing product for West Coast Treez, climbing to the number one rank with sales of $19,412. Tahoe Vibes Pre-Roll (1g) maintained a strong performance, ranking second after a slight rise from its third position in October. LA Sunrise Pre-Roll (1g), which previously held the top spot for three consecutive months, dropped to third place. Blueberry Crumble Smallz (3.5g) and Carbon Fiber Smalls (3.5g) made notable entries into the rankings, securing the fourth and fifth positions, respectively. This shift in rankings highlights a dynamic change in consumer preferences, especially with the rise of Mendo Breeze Pre-Roll (1g) to the forefront.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
