.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
West Edison has shown a notable upward trend in the Concentrates category within Colorado. Over the last four months, the brand has climbed from 15th place in September 2024 to 10th place by December 2024. This steady rise in ranking indicates a strong performance and growing consumer preference in this category. The sales figures support this positive movement, with a peak in November 2024, suggesting that West Edison has successfully captured a larger market share in the Concentrates segment. This upward trajectory in a competitive market like Colorado highlights the brand's effective strategies in product offerings or marketing within this category.
In contrast, West Edison's performance in the Vapor Pens category in Colorado has seen a downward trend. Starting from the 27th position in September 2024, the brand fell out of the top 30 by October and remained outside this range through December. This decline in ranking is coupled with a decrease in sales from September to November, before a slight recovery in December. The absence from the top 30 for three consecutive months suggests challenges in maintaining competitiveness or consumer interest in this category. This contrast between the two categories could point to differing market dynamics or consumer preferences that West Edison may need to address to regain its standing in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, West Edison has experienced notable fluctuations in its market position over the last few months. Starting from a rank of 27 in September 2024, West Edison saw a decline to 31 in October and further to 36 in November, before slightly recovering to 35 in December. This downward trend in rank is indicative of challenges in maintaining market share amidst strong competition. For instance, Dablogic consistently outperformed West Edison, maintaining a higher rank until December when it dropped to 40. Meanwhile, Binske also demonstrated competitive strength, maintaining a higher rank than West Edison throughout the period, despite a drop to 37 in December. Conversely, Jetty Extracts showed a similar pattern of fluctuation but ended December with a stronger position at rank 34. These dynamics suggest that while West Edison is a key player, it faces significant pressure from both established and emerging brands in the Colorado vapor pen market.
Notable Products
In December 2024, the top-performing product for West Edison was the Chunky Cookies RSO Syringe (1g) in the Concentrates category, climbing to the number one rank with sales reaching $1,261. Mango Madness Distillate Cartridge (1g) in the Vapor Pens category secured the second spot, a new entry in the rankings. Sour Lemon Express RSO (1g) and Guptilla RSO Syringe (1g) both entered the rankings for the first time, taking the third and fourth positions respectively. Chemodo Kush RSO (1g) dropped slightly to fifth place from its previous third-place position in November 2024. This month saw a reshuffling of ranks with new entries and slight shifts in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
