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Oct-2024
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Overview
Market Insights Snapshot
West Edison has demonstrated varied performance across different product categories and states. In the Colorado market, their presence in the Concentrates category has seen a gradual decline in rankings from July to October 2024, dropping from 8th to 16th place. This decline could be indicative of increasing competition or shifting consumer preferences within this category. Despite this downward trend in ranking, West Edison still maintains a presence within the top 20, suggesting a resilient brand reputation. However, the consistent presence in the top 30 is a positive sign, indicating that while sales may have decreased, the brand has not fallen out of favor entirely.
In contrast, West Edison's performance in the Vapor Pens category in Colorado shows a slightly different trajectory. The brand was ranked 31st in July and managed to climb to 24th in September, before slipping back to 25th in October. This movement suggests a potential for growth in this category, as the brand has managed to break into the top 30, which is a positive development. Despite the drop in October, maintaining a position within the top 30 is crucial for visibility and market presence. The fluctuation in rankings highlights the competitive nature of the Vapor Pens market and suggests that West Edison may need to adapt strategies to sustain and improve its standing further.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, West Edison has shown a dynamic shift in its market position over the past few months. Starting from a rank of 31 in July 2024, West Edison improved its standing to 24 by September, before slightly dropping to 25 in October. This fluctuation suggests a competitive struggle, particularly against brands like Billo, which consistently maintained a higher rank, peaking at 23 in October. Meanwhile, Bakked demonstrated a significant upward trajectory, moving from rank 46 in July to 24 in October, indicating a potential threat to West Edison's market share. Despite these challenges, West Edison outperformed EvoLab, which remained outside the top 20 throughout the period. The data underscores the importance for West Edison to strategize effectively to maintain and improve its rank amidst fierce competition in the vapor pen category.
Notable Products
In October 2024, the top-performing product for West Edison was the Purple Cherry RSO Syringe (1g) in the Concentrates category, securing the number one rank with sales of 1228 units. Following closely was the Girl Scout Cookies Live Resin Cartridge (1g) in the Vapor Pens category, which ranked second with a notable shift from its previous consistent first-place positions in July and August 2024. Velvet Voodoo RSO (1g), another Concentrate, emerged in third place, indicating a strong presence of concentrates in the top ranks. The Clementine Distillate Cartridge (1g) and Kiwi Burst Distillate Cartridge (1g) completed the top five, ranking fourth and fifth, respectively. These rankings highlight a growing consumer preference for concentrates and vapor pens, with significant changes in product popularity from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
