.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the California market, White Label has shown varying performance across different product categories. Notably, in the Flower category, they achieved a commendable rise from the 71st position in July to the 57th position in September, though they slipped slightly to 66th in October. This fluctuation indicates a dynamic market presence but also suggests areas for potential improvement. In contrast, their performance in the Concentrates category did not make it into the top 30 rankings, which could be seen as an area needing strategic focus or innovation to capture a larger market share.
Meanwhile, in Missouri, White Label's presence is noted in the Flower and Pre-Roll categories, with rankings of 51st and 59th in July, respectively. However, the absence of subsequent rankings in the following months suggests that the brand did not maintain a top 30 position, indicating either a drop in competitive standing or a potential shift in consumer preferences. This highlights the competitive nature of the Missouri market and underscores the importance of consistent performance and adaptation to consumer trends for sustained success.
Competitive Landscape
In the competitive landscape of the Flower category in California, White Label has experienced notable fluctuations in its ranking, reflecting dynamic market conditions. From July to October 2024, White Label's rank improved from 71st to 57th in September, before slipping to 66th in October. This suggests a temporary surge in popularity, possibly due to strategic marketing or product releases, but also highlights the volatility in consumer preferences. In contrast, Cream Of The Crop (COTC) saw a significant decline from 28th to 73rd, indicating a potential loss in market share or consumer interest. Meanwhile, Pure Beauty maintained a relatively stable position, with a slight improvement in October, suggesting consistent consumer loyalty. Roll Bleezy experienced a similar pattern to White Label, with a peak in September at 51st before dropping to 69th. Lastly, 5G (530 Grower) showed a decline from 45th in July to 65th in October, indicating potential challenges in maintaining its earlier momentum. These shifts underscore the competitive pressures White Label faces and the importance of strategic positioning to capitalize on market opportunities.
Notable Products
In October 2024, the top-performing product for White Label was Grape Soda (3.5g), maintaining its first-place ranking from August. Lemon Cherry Runtz (3.5g) emerged as a strong contender, securing the second spot with notable sales of 2260 units. Meanwhile, Lemon Cherry Runtz (28g) followed closely in third place, indicating a growing preference for this category. Dosi Dos (28g) climbed back into the rankings at fourth after not appearing in September, while Grape Soda (28g) slipped to fifth from its previous second-place position in August. Overall, the rankings show a dynamic shift with Lemon Cherry Runtz making a significant impact in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
