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Jan-2025
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Overview
Market Insights Snapshot
White Label Extracts (OR) has shown varied performance across different categories and states over recent months. In Michigan, the brand appears to be gaining traction in the Concentrates category, moving from a rank of 65 in October 2024 to 47 by January 2025. This upward movement is indicative of an increasing market presence, likely driven by a notable increase in sales from November to January. However, it's important to note that White Label Extracts (OR) did not break into the top 30 brands in Michigan for any other category during this period, which could suggest a more focused or limited product strategy in this state.
In Oregon, White Label Extracts (OR) has maintained a strong position in the Concentrates and Vapor Pens categories, consistently ranking third from October 2024 through January 2025. This stability, coupled with robust sales figures, highlights their strong foothold in these segments within Oregon. Conversely, their entry into the Pre-Roll category in January 2025 at rank 58 suggests an emerging presence that could either be a strategic expansion or a testing of the waters in this product line. The absence from the top 30 in previous months indicates that this is a newer venture for the brand in the Oregon market.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, White Label Extracts (OR) has maintained a consistent third-place ranking from October 2024 through January 2025. Despite facing strong competition from brands like Entourage Cannabis / CBDiscovery and Buddies, which have alternated between the top two positions, White Label Extracts (OR) has shown a steady increase in sales over this period. Notably, Buddies overtook Entourage Cannabis / CBDiscovery to claim the number one spot in January 2025, indicating a dynamic shift at the top of the market. Meanwhile, competitors like Mule Extracts and FRESHY have fluctuated in their rankings, with FRESHY climbing to fourth place in January 2025. This stable performance by White Label Extracts (OR) amidst a competitive and shifting market highlights its strong brand presence and potential for growth in the Oregon vapor pen category.
Notable Products
In January 2025, the top-performing product from White Label Extracts (OR) was the Sour Diesel Live Resin Cartridge (1g), which secured the number one rank with sales figures reaching 1754 units. Following closely were the Tropical Lemons 8 Live Resin Cartridge (1g) and Blue Otter Popz Live Resin Cartridge (1g), ranking second and third, respectively. The Smashburger Live Resin Cartridge (1g) and Modified Grape x Sugar Puss Infused Pre-Roll (1g) rounded out the top five, indicating a strong preference for vapor pen products this month. Compared to previous months, these products have consistently maintained or improved their positions, showcasing their growing popularity. The Pre-Roll category also made a notable appearance in the top five, suggesting a diverse consumer interest in product types.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
