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Dec-2024
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Overview
Market Insights Snapshot
White Label Extracts (OR) has shown a strong and consistent performance in the Oregon market, particularly in the Concentrates category where it maintained a solid top-three ranking throughout the last four months of 2024. This indicates a robust foothold in Oregon, with sales peaking in November before a slight dip in December. In the Vapor Pens category, the brand also consistently held the third position, reflecting a stable consumer base and effective market strategy. The brand's ability to maintain these high rankings suggests a strong brand presence and consumer loyalty within the state.
In contrast, the brand's performance in Michigan presents a different narrative. White Label Extracts (OR) did not break into the top 30 in the Concentrates category during the final months of 2024, indicating challenges in gaining traction in this competitive market. Despite this, the brand experienced a notable increase in sales in November, which might suggest potential growth opportunities or successful promotional activities during that period. However, the subsequent drop in December sales highlights the volatility and competitive nature of the Michigan market for White Label Extracts (OR).
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, White Label Extracts (OR) consistently holds the third rank from September to December 2024, indicating a stable position in the market. Despite not surpassing its main competitors, Entourage Cannabis / CBDiscovery and Buddies, which maintain the first and second ranks respectively, White Label Extracts (OR) shows a positive sales trajectory with an increase in sales from September to December. This growth trend suggests a strengthening brand presence and potential to challenge higher-ranked competitors. Meanwhile, NW Kind and FRESHY fluctuate in their rankings, with NW Kind consistently ranking just below White Label Extracts (OR), and FRESHY experiencing a drop in November before recovering in December. This stability in ranking amidst fluctuating competitors highlights White Label Extracts (OR)'s resilience and potential for future upward mobility in the Oregon vapor pen market.
Notable Products
In December 2024, the top-performing product for White Label Extracts (OR) was the Alien Apple Kush Cured Resin Cartridge (1g) in the Vapor Pens category, taking the number one rank with sales of 1626 units. Following closely was Cherry Runtz (3.5g) from the Flower category, ranking second with significant sales figures. The Blue Slushee Live Resin Cartridge (1g) improved its position from fourth in November to third in December, demonstrating a positive sales trend. Meanwhile, the Haze Liquid Live Resin Cartridge (1g) secured the fourth spot, maintaining a steady presence in the top ranks. The Acai Zoap Live Resin Cartridge (1g) rounded out the top five, showing consistent performance in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
