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Nov-2024
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Overview
Market Insights Snapshot
White Label Extracts (OR) has shown a notable presence in the Oregon market, particularly within the Concentrates category. Across the months from August to November 2024, the brand maintained a strong position, consistently ranking within the top three. In October, it even moved up to the second position, highlighting a peak in performance with a sales increase to $355,982. This upward trend indicates a solid consumer demand for their concentrates, although a slight dip back to third place in November suggests competitive pressures. Such consistent top-tier rankings reflect a robust market strategy and a strong brand presence in Oregon's concentrates sector.
In the Vapor Pens category, White Label Extracts (OR) also demonstrated significant strength in Oregon. Starting in fourth place in August, the brand improved its ranking to third by October, maintaining this position through November. This steady climb and sustained position in the top three suggest a positive reception of their vapor pen products among consumers. The sales figures for November, reaching $1,054,629, underscore the brand's successful penetration in this segment. However, the absence of rankings in other states or provinces indicates that their market influence is currently concentrated in Oregon, which could present both a challenge and an opportunity for future expansion.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, White Label Extracts (OR) has shown a strong performance, particularly in the latter months of 2024. Despite a slight dip in September where it ranked 5th, White Label Extracts (OR) quickly rebounded to secure the 3rd position in both October and November. This upward trend in rank is indicative of its resilience and growing market presence. Notably, Entourage Cannabis / CBDiscovery consistently holds the top rank, maintaining a significant lead over other brands, while Buddies remains a steady second. The competitive pressure from brands like NW Kind and Mule Extracts is evident, as they fluctuate in rankings, yet White Label Extracts (OR) has managed to outperform them in recent months. This suggests a positive trajectory for White Label Extracts (OR) in terms of market share and consumer preference within the Oregon vapor pen category.
Notable Products
In November 2024, Cherry Kush Mintz (3.5g) emerged as the top-performing product for White Label Extracts (OR), leading the sales with an impressive figure of 1700 units. Following closely, Where's My Kush Live Resin Cartridge (1g) secured the second position, while Daily Grape Fluff Live Resin Cartridge (1g) took the third spot. Blue Slushee Live Resin Cartridge (1g) and Goofiez x Dino Bites Cured Resin Cartridge (1g) rounded out the top five, ranking fourth and fifth respectively. This marks a notable debut for these products, as they were not ranked in the previous months of August, September, or October 2024. The strong performance of these vapor pens highlights a growing consumer preference for this category in the current market landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
