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Nov-2025
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Overview
Market Insights Snapshot
White Label Extracts (OR) has demonstrated a strong performance in the Oregon market, especially within the Concentrates category. Over the past few months, the brand has maintained a top-tier ranking, consistently hovering around the 5th to 6th positions, indicating a stable demand for their products. Notably, there was a slight dip in sales from August to September, but a subsequent recovery was observed in October and November. This resilience suggests a robust consumer base and effective market strategies. However, the brand's presence in the Pre-Roll category has not been as prominent, with rankings fluctuating in the 40s, which highlights a potential area for growth or reevaluation of strategy.
In the Vapor Pens category, White Label Extracts (OR) has shown a notable performance, although there was a slight decline in rankings from August to October. The brand dropped from 6th to 9th place but regained momentum in November, improving to 7th. This movement suggests a competitive landscape in the Vapor Pens category, where maintaining a high rank requires constant innovation and adaptation to consumer preferences. Despite these fluctuations, the brand's sales figures in this category remained robust, indicating a strong consumer demand that could be leveraged for future growth. While the data provides a glimpse into their performance, further insights could reveal the strategic decisions behind these movements.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, White Label Extracts (OR) has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In August 2025, the brand held the 6th position, but by September, it slipped to 8th, further dropping to 9th in October, before recovering slightly to 7th in November. This volatility contrasts with the more stable performance of competitors like NW Kind, which consistently maintained the 6th rank from September to November, and Mule Extracts, which notably climbed to 3rd in October. Despite these challenges, White Label Extracts (OR) managed to increase its sales from October to November, suggesting resilience and potential for growth. Meanwhile, Oregrown and Farmer's Friend Extracts showed varied performances, with Oregrown dropping to 8th in November and Farmer's Friend Extracts fluctuating between 8th and 9th. These insights highlight the competitive pressures White Label Extracts (OR) faces and underscore the importance of strategic positioning to enhance its market share in Oregon's vapor pen category.
Notable Products
In November 2025, the top-performing product from White Label Extracts (OR) was the Headband Larry Cured Resin Cartridge (1g) in the Vapor Pens category, achieving the highest sales with 1078 units sold. Following closely, the Tropicanna Banana Live Resin Cartridge (1g) secured the second position, while the Blueberry Cupcake Live Resin Cartridge (1g) ranked third. Both the Kush Co. OG Live Resin Cartridge (1g) and the Tahitian Acai Cured Resin Cartridge (1g) shared the fourth position. These rankings indicate a stable performance for Headband Larry and Tropicanna Banana, which have consistently been top contenders in previous months. The Blueberry Cupcake has shown improvement, climbing up the ranks from previous months, while Kush Co. OG and Tahitian Acai maintained their positions from October 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
