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Oct-2024
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Overview
Market Insights Snapshot
Whoa Infused has shown varied performance across different states and categories over the past few months. In California, the brand has maintained a presence in the top ranks for the Edible category, consistently hovering around the 28th and 30th positions from July to October 2024. This indicates a stable performance within the state, although it suggests that there is room for improvement to break into the top 20 or higher. The sales figures during these months show some fluctuations, with a peak in August, which could indicate a seasonal trend or promotional activity that temporarily boosted sales.
Interestingly, the absence of Whoa Infused from the top 30 rankings in other states or provinces during the same period highlights potential areas for expansion or increased marketing efforts. This absence could be seen as a challenge, suggesting that the brand may not yet have a significant foothold outside of California, or it might be focusing its efforts more strategically within specific regions. Understanding these dynamics could provide valuable insights for stakeholders looking to capitalize on emerging markets or strengthen existing positions.
Competitive Landscape
In the competitive landscape of the Edible category in California, Whoa Infused has shown a notable improvement in its rank over the past few months, moving from 32nd in July 2024 to 30th by October 2024. This upward trend is significant when compared to competitors like Dixie Elixirs, which consistently hovered around the 29th to 31st positions, and Papa & Barkley, which remained mostly static around the 30th to 33rd ranks. Notably, Eighth Brother, Inc. experienced more volatility, dropping from 24th in July to 35th in September before recovering to 29th in October. Meanwhile, Gelato maintained a relatively stable rank, slightly declining from 26th to 28th over the same period. These shifts indicate that Whoa Infused is gaining traction and improving its market position, potentially driven by strategic marketing efforts or product innovations, making it a brand to watch in the evolving California edibles market.
Notable Products
In October 2024, Watermelon Gummy 10-Pack (100mg) from Whoa Infused maintained its top position among products, with sales reaching 2,889 units, marking a consistent lead since July. Strawberry Gummy 10-Pack (100mg) reclaimed its second position after a temporary drop in August, showing a strong performance with notable sales figures. Pineapple Gummy 10-Pack (100mg) held steady in third place, demonstrating consistent demand over the months. Sour Blue Raspberry Gummy 10-Pack (100mg) improved from fifth to fourth place, indicating a positive trend in consumer preference. Tangerine Gummy 10-Pack (100mg) debuted in the rankings in September and secured the fifth position in October, suggesting growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
