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Oct-2024
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Overview
Market Insights Snapshot
Wicked Sour has shown varied performance across different states and product categories over the past few months. In the Massachusetts market, the brand has experienced fluctuations within the Edible category rankings. Starting at 31st in July, Wicked Sour saw a dip in August, not making it to the top 30, but then rebounded to 21st in September before settling at 25th in October. This indicates a recovery in sales momentum, with September being a particularly strong month, as evidenced by the increase in sales from August to September. Such movements suggest that while Wicked Sour is gaining traction, it faces stiff competition in the Massachusetts edible market.
In Ohio, Wicked Sour's performance in the Edible category has been more challenging. The brand did not make it into the top 30 rankings from July through October, highlighting a struggle to establish a significant market presence. Despite this, sales figures reveal a notable increase from July to August, suggesting some growth in consumer interest or distribution expansion. However, the absence of a ranking in October indicates that Wicked Sour still faces hurdles in breaking into the competitive landscape of Ohio's edible market. This contrast between Massachusetts and Ohio underscores the varying levels of brand penetration and consumer reception across different states.
Competitive Landscape
In the Massachusetts edible cannabis market, Wicked Sour has experienced notable fluctuations in its rank over the past few months, which has implications for its competitive positioning and sales trajectory. In July 2024, Wicked Sour was ranked 31st, but it saw a decline to 40th in August before rebounding to 21st in September, only to drop again to 25th in October. This volatility contrasts with competitors like Mr. Moxey's and Harbor House Collective, which maintained more stable rankings, consistently staying within the top 30. Despite these rank changes, Wicked Sour's sales showed a positive trend from August to September, increasing significantly, though they slightly decreased in October. This suggests that while Wicked Sour has the potential to climb the ranks, it faces strong competition from brands like I Am Edible, which improved its rank from 25th in August to 23rd in October, indicating a steady upward trend. Understanding these dynamics can provide valuable insights for stakeholders looking to leverage advanced data for strategic decision-making in the Massachusetts edible market.
Notable Products
In October 2024, the top-performing product from Wicked Sour was Watermelon Sour Gummies 20-Pack (100mg), maintaining its first-place ranking from September with impressive sales of 2958 units. Sour Strawberry Gummies 20-Pack (100mg) moved to second place, down from its top spot in September, with sales totaling 2219 units. Chill Indica Sour Blue Raspberry Gummies 20-Pack (100mg) held steady in third place for both September and October. Sour Blue Raspberry Gummies 20-Pack (100mg) remained in fourth place, consistent with its September ranking. Citrus Sour Gummies 20-Pack (100mg) reappeared in the rankings at fifth place, after not being ranked in August and September, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
