Dec-2024
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Overview
Market Insights Snapshot
Wild Bill's has seen notable movement in the Topical category within California over the last few months. After not ranking in the top 30 brands for September and October 2024, Wild Bill's made a significant leap to secure the 14th position in November, with a slight drop to 15th in December. This emergence into the rankings highlights a positive trend for the brand, suggesting increased consumer interest and potential growth in the Topical category within this state. The jump in rankings is particularly impressive given the competitive nature of the market, indicating that Wild Bill's is effectively capturing the attention and spending of consumers in California.
While the upward trend in California is promising, the absence of Wild Bill's from the top 30 rankings in previous months prior to November indicates potential challenges or a slower start in establishing a foothold in this market. The lack of ranking in September and October could be seen as a missed opportunity or a strategic pivot that finally paid off in the later months. Their performance in California could serve as a case study for their approach in other states or provinces, where similar strategies might be employed to boost their presence and performance across different categories. Observing how Wild Bill's continues to navigate this competitive landscape will be crucial for understanding their long-term strategy and potential for sustained success.
Competitive Landscape
In the competitive landscape of California's topical cannabis market, Wild Bill's has shown a notable entry into the top 20 rankings by December 2024, securing the 15th position. This is a significant achievement considering the brand was not ranked in the top 20 in the preceding months of September and October. In contrast, Proof consistently maintained a higher rank, holding steady at 13th place from November to December, despite a decline in sales from September. Meanwhile, Dr. May has consistently outperformed Wild Bill's, maintaining the 12th rank through to November, though it did not appear in the top 20 in December, indicating potential market volatility. Opi-Not also emerged in December, sharing the 14th rank, suggesting increased competition. These dynamics highlight Wild Bill's upward trajectory in sales and rank, suggesting a positive reception in the market, but also underscore the competitive pressures from established brands like Proof and Dr. May.
Notable Products
In December 2024, Miracle Balm 600mg THC 2oz from Wild Bill's maintained its top position in the Topical category, marking its fourth consecutive month as the leading product. This product achieved notable sales of 233 units, showcasing a steady increase from previous months. The consistent ranking of Miracle Balm highlights its strong market presence and consumer preference. Compared to September through November, the sales figures have shown a positive upward trend, indicating growing demand. The sustained top rank of Miracle Balm suggests its dominance in the category remains unchallenged.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.