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Aug-2024
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Overview
Market Insights Snapshot
Wild Bill's has demonstrated notable performance in the California market, particularly within the Topical category. In May 2024, the brand secured the 14th spot, and although it did not appear in the top 30 rankings for June and July, it re-emerged in August maintaining the 14th position. This consistency in ranking for May and August indicates a steady demand for their topical products, despite the absence in the rankings for the intervening months. Such fluctuations suggest a potential seasonal or promotional influence on their sales performance in this category.
While Wild Bill's presence in the California Topical category shows resilience, the absence of rankings in June and July could be seen as a challenge for the brand to maintain consistent visibility and market share. However, the ability to regain a top 30 position in August highlights a recovery that could be attributed to targeted marketing efforts or new product launches. The brand's performance in other states and categories remains to be explored, but the trends in California provide valuable insights into their market dynamics and the competitive landscape they navigate.
Competitive Landscape
In the California Topical category, Wild Bill's experienced fluctuations in its competitive positioning from May to August 2024. Notably, Wild Bill's ranked 14th in both May and August, but was absent from the top 20 in June and July, indicating a dip in market presence during those months. In contrast, OM maintained a more consistent performance, holding ranks between 10th and 13th throughout the same period. Similarly, Proof showed stability with ranks ranging from 11th to 12th. Meanwhile, Blue Sage appeared in the top 20 only in May, ranking 15th. These trends suggest that while Wild Bill's has the potential to remain competitive, it faces challenges in maintaining consistent market visibility compared to more stable brands like OM and Proof. This volatility could impact long-term sales and brand loyalty, emphasizing the need for strategic adjustments to sustain and improve market rank.
Notable Products
In August 2024, the top-performing product from Wild Bill's was Miracle Balm (600mg THC, 2oz) in the Topical category, maintaining its rank at number 1 for four consecutive months. This product achieved notable sales figures, with 237 units sold in August. The consistency in its ranking highlights its sustained popularity and customer preference. Compared to previous months, the sales figure for August showed a slight decrease from May but a recovery from June. The product's steady performance underscores its strong market position within Wild Bill's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
