.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Wild Bill's has shown interesting movements across different states and categories, with notable performances in the Topical category in California. In August 2024, Wild Bill's secured the 14th rank in the Topical category, indicating a breakthrough into the top 30 brands, which was not achieved in July. This entry into the rankings highlights a positive trend, suggesting that their products are gaining traction and popularity in the Californian market. However, the absence from the top 30 in both September and October might suggest a need for strategic adjustments to maintain and enhance their market presence.
While the data from other states is not immediately available, the performance in California could serve as a bellwether for Wild Bill's potential in similar markets. The Topical category is known for its competitive landscape, and Wild Bill's appearance in the rankings, even if only for a month, suggests that they are making strides in product appeal or distribution strategies. Yet, the lack of consistent ranking in the top 30 beyond August implies that there may be challenges in sustaining growth or that market dynamics are rapidly shifting. Observing how Wild Bill's adapts and whether they can regain or improve their standing in the coming months will be crucial for understanding their overall market strategy and success.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Wild Bill's has shown fluctuating performance, particularly evident in its absence from the top 20 rankings from July to October 2024. This contrasts with competitors like OM and Dr. May, which consistently maintained their presence in the rankings. OM demonstrated a stable performance, ranking between 12th and 13th place, while Dr. May showed slight fluctuations, peaking at 11th in August before settling back to 13th in October. The sales figures for these competitors were notably higher than those of Wild Bill's, suggesting a stronger market presence and consumer preference. This trend indicates potential challenges for Wild Bill's in terms of brand visibility and market share, highlighting the need for strategic marketing efforts to enhance its competitive position in the California topical category.
Notable Products
In October 2024, Wild Bill's top-performing product was Miracle Balm (600mg THC, 2oz) in the Topical category, maintaining its number one rank for four consecutive months. This product recorded sales of 179 units in October, showcasing a slight decrease from previous months but still holding the leading position. Notably, Miracle Balm has consistently been the top seller since July 2024, indicating strong and stable demand in the market. Despite a small dip in sales from August to October, its dominance remains unchallenged. The consistent performance of Miracle Balm highlights its popularity and reliability among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
