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Oct-2024
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Overview
Market Insights Snapshot
Wildcard Extracts has shown varied performance across different categories and provinces. In the British Columbia market, the brand has made a notable impact in the Concentrates category, maintaining a steady top 10 position from July through September and climbing to the 8th rank by October 2024. This upward trend indicates a growing consumer preference for their products in this category, as evidenced by a significant increase in sales from $59,896 in July to $87,112 in October. Conversely, in the Vapor Pens category within Alberta, Wildcard Extracts has struggled to break into the top 30, remaining outside this competitive bracket for the past four months, which suggests challenges in gaining market traction.
In Ontario, Wildcard Extracts is making gradual progress in the Vapor Pens category, improving its rank from 97th in July to 84th by October. Although still outside the top 30, this positive movement indicates potential for future growth. Meanwhile, in British Columbia, the brand has experienced a substantial leap in the Vapor Pens category, jumping from 21st in September to 13th in October, which could reflect successful marketing strategies or product innovations resonating with consumers. These mixed performances across regions and categories highlight the challenges and opportunities Wildcard Extracts faces in expanding its market presence.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Wildcard Extracts has demonstrated a notable resurgence in October 2024, climbing to the 13th rank after a period outside the top 20 in September. This comeback is particularly significant when compared to competitors like Glacial Gold and Good Supply, which have seen fluctuating ranks, with Glacial Gold maintaining a relatively stable position around the mid-teens and Good Supply experiencing a decline to 15th place. Meanwhile, 1964 Supply Co has consistently held a strong position, remaining in the 11th spot for two consecutive months. Wildcard Extracts' sales in October have rebounded significantly, suggesting a positive trend that could potentially elevate its competitive standing further if sustained. This dynamic shift highlights the brand's potential to capture more market share amidst a competitive field.
Notable Products
In October 2024, the top-performing product for Wildcard Extracts was the Space Panda Live Resin Cartridge (1g) in the Vapor Pens category, which climbed to the number one spot with impressive sales of 2512 units. The G Wagon Cured Resin Cartridge (1g), also in Vapor Pens, dropped to second place after holding the top rank for three consecutive months, indicating a shift in consumer preference. The Pomelo Skunk Full Spectrum Cured Resin Cartridge (1g) maintained its third position, showing steady performance in the same category. Notably, the Space Panda Live Resin (1g) made its debut in the rankings at fourth place within the Concentrates category. The Platinum Grapes Cured Resin Cartridge (1g) slipped from third to fifth, suggesting a decrease in demand compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
