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Aug-2024
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Overview
Market Insights Snapshot
Wildcard Extracts has shown varying performance across different states and categories in recent months. In Alberta, the brand's presence in the Vapor Pens category has diminished significantly, with rankings dropping from 44th in May 2024 to 69th in June 2024, and not appearing in the top 30 for July and August. This indicates a notable decline in market penetration in this particular category. Conversely, in British Columbia, Wildcard Extracts has maintained a relatively stable performance in the Concentrates category, consistently ranking within the top 30 from May through August 2024, showing resilience despite a slight dip in sales.
In the Vapor Pens category in British Columbia, Wildcard Extracts has managed to sustain its market position, with rankings fluctuating slightly but remaining within the top 30. The rankings moved from 19th in May to 21st in August 2024, indicating a steady presence in this competitive market. Meanwhile, in Ontario, the brand's performance in the Vapor Pens category has been less consistent, with rankings hovering around the 80s and 90s, showing some improvement but still not breaking into the top 30, which suggests room for growth and increased market share in this region.
Competitive Landscape
In the competitive landscape of Vapor Pens in British Columbia, Wildcard Extracts has experienced notable fluctuations in rank and sales over the past few months. Starting at 19th place in May 2024, Wildcard Extracts saw a dip to 21st in June and July, before slightly recovering to 21st in August. This indicates a challenging period for the brand, especially when compared to competitors like Sherbinskis, which consistently held the 13th rank from May to July before dropping to 20th in August. Meanwhile, Flyte showed a positive trend, climbing from 29th in May to 22nd in August, and Jonny Chronic maintained a relatively stable position, fluctuating between 18th and 20th. Additionally, Ness hovered around the lower 20s, similar to Wildcard Extracts. These dynamics suggest that while Wildcard Extracts faces stiff competition, there is potential for strategic adjustments to regain higher rankings and improve sales performance in the coming months.
Notable Products
In August 2024, the top-performing product for Wildcard Extracts was the Pomelo Skunk Ful Spectrum Cured Resin Cartridge (1g), maintaining its first place ranking from July with a notable sales figure of 910 units. The Live Lemon Kush Live Resin Cartridge (1g) held steady in second place, showing a slight increase in sales to 595 units. The Clementine Cured Resin Cartridge (1g) consistently ranked third over the past four months. The Platinum Grapes Cured Resin Cartridge (1g) remained in fourth place, showing stable performance. Notably, the Lemon Kush Live Resin (1g) entered the rankings for the first time in fifth place, indicating a positive reception in the concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
