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Nov-2024
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Overview
Market Insights Snapshot
Wildcard Extracts has shown varied performance across different states and categories, with notable movements in the concentrates category. In Alberta, the brand made its way into the top 30 for concentrates by November 2024, securing the 21st position after not being ranked in the previous months. This upward trajectory suggests a growing consumer interest in their products within this category. Meanwhile, in British Columbia, Wildcard Extracts consistently maintained a strong presence in concentrates, peaking at 4th place in October 2024 before settling at 9th in November. Such movements indicate a robust performance in this category, though the slight dip in November might warrant a closer look at market dynamics or consumer preferences.
In the vapor pens category, Wildcard Extracts has shown a mixed performance. In Alberta, the brand's rank fluctuated slightly, moving from 51st in August to 61st by November, indicating potential challenges in maintaining a competitive edge in this segment. Conversely, in British Columbia, the brand experienced a significant upward shift, reaching 12th place in October before a minor drop to 13th in November. This suggests a strong foothold in the British Columbia market. However, in Ontario, the brand remained outside the top 30, highlighting an area for potential growth or strategic reevaluation.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Wildcard Extracts has shown a remarkable upward trajectory in recent months. While it was absent from the top 20 rankings in August and September 2024, it made a significant leap to 12th place in October and maintained a strong position at 13th in November. This rise in rank coincides with a substantial increase in sales, suggesting a growing consumer preference for Wildcard Extracts. In contrast, competitors like 1964 Supply Co have consistently held a stable position at 11th place, indicating steady performance, while Glacial Gold and Foray experienced minor fluctuations in their rankings. Notably, Tribal saw a slight improvement from 14th to 12th place in November, highlighting the competitive nature of this market. The data suggests that Wildcard Extracts is gaining momentum, potentially challenging established brands and capturing a larger market share in the near future.
Notable Products
In November 2024, Wildcard Extracts saw G Wagon Cured Resin Cartridge (1g) emerge as the top-performing product, reclaiming its number one rank from August with a notable sales figure of 2334 units. Space Panda Live Resin Cartridge (1g) dropped to the second position despite leading in October, with a slight decrease in sales to 2267 units. Platinum Oranges Shatter (1g) made a significant leap to third place, indicating a strong performance in the Concentrates category. Pomelo Skunk Full Spectrum Cured Resin Cartridge (1g) maintained a steady presence, holding the fourth rank for November. New to the top five, Malahat Citrus Gas Cured Resin Cartridge (1g) entered the rankings at fifth place, showcasing its growing popularity among Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
