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Jan-2025
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Overview
Market Insights Snapshot
Wildcard Extracts has exhibited varied performance across different categories and regions. In Alberta, the brand showed a notable improvement in the Concentrates category, climbing from a rank of 32 in October 2024 to 17 in November 2024, although it later slipped to 29 by January 2025. This fluctuation indicates a volatile market presence, where maintaining momentum remains a challenge. Conversely, in the Vapor Pens category in Alberta, Wildcard Extracts did not make it into the top 30, with rankings consistently outside of this range, peaking at 52 in October 2024 and declining to 73 by January 2025. This suggests a need for strategic adjustments to bolster their standing in this category.
In British Columbia, Wildcard Extracts has maintained a stronger foothold in the Vapor Pens category, consistently ranking around 12th place from October 2024 through January 2025. This stability contrasts with their performance in the Concentrates category, where they started strong at 5th in October 2024 but experienced a downward trend to 14th by January 2025. The brand's presence in the Pre-Roll category was notably absent from the top 30 until January 2025, when it appeared at 88th, indicating a potential area for growth. In Ontario, the brand's performance in the Concentrates category was only visible from December 2024, with rankings of 55 and 51 in the subsequent months, while their Vapor Pens consistently ranked in the 90s, suggesting limited market penetration in this province.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Wildcard Extracts has maintained a consistent presence, ranking 12th in both October 2024 and January 2025, with a slight dip to 13th in December 2024. This stability in rank suggests a steady performance amidst fluctuating sales figures. Notably, Endgame experienced a significant drop from 6th in October 2024 to 11th in January 2025, indicating potential volatility that Wildcard Extracts has managed to avoid. Meanwhile, Back Forty / Back 40 Cannabis consistently outperformed Wildcard Extracts, maintaining a top 10 position throughout the period, which highlights a competitive benchmark for Wildcard Extracts to aspire to. Additionally, Jonny Chronic showed a notable improvement, climbing from 16th in October 2024 to 14th in January 2025, suggesting a rising competitor in the market. These dynamics underscore the importance for Wildcard Extracts to strategize effectively to enhance its market position and capitalize on its steady sales trajectory.
Notable Products
In January 2025, Space Panda Live Resin Cartridge (1g) maintained its position as the top-performing product from Wildcard Extracts in the Vapor Pens category, despite a slight decrease in sales to 2307 units. Platinum Oranges Shatter (1g) rose to the second rank in the Concentrates category, continuing its strong performance from November 2024. Pomelo Skunk Full Spectrum Cured Resin Cartridge (1g) climbed to the third position in Vapor Pens, showing a consistent increase in sales over the past months. Newcomer Waffle Bites Cured Resin Cartridge (1g) entered the rankings at fourth place, indicating a strong debut in the Vapor Pens category. Crushed Velvet Cured Resin Cartridge (1g) also made a notable entry, securing the fifth spot in the same category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
