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Dec-2024
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Overview
Market Insights Snapshot
Willie's Reserve has shown varied performance across different states and product categories. In Colorado, the brand has struggled to maintain a top position in the Pre-Roll category, consistently ranking outside the top 30 in recent months. Conversely, their Vapor Pens have seen a promising upward trend, climbing from 70th to 54th place between September and November, though it slipped slightly to 58th in December. This suggests a growing consumer interest in their vapor products, despite some fluctuations. Meanwhile, in Missouri, Willie's Reserve has maintained a presence in the Flower category, although it dropped to 49th in November before recovering to 37th in December, indicating a volatile yet resilient market position.
In Ohio, Willie's Reserve has demonstrated a strong performance in the Flower category, improving its rank significantly from 37th in September to 22nd by December. This upward trajectory highlights a growing consumer preference for their Flower products in the state. However, their Vapor Pens have faced challenges, with a consistent decline in rankings from 38th in September to 52nd in December, indicating potential issues in market penetration or competition. It's worth noting that while the brand has managed to stay within the top 30 for Flower in Missouri, it hasn't managed to do the same for Pre-Rolls in any state, which might be an area for potential growth or reevaluation.
Competitive Landscape
In the Ohio flower category, Willie's Reserve has shown a promising upward trend in brand rank from September to December 2024, moving from outside the top 20 to a rank of 22. This improvement is notable given the competitive landscape, where brands like Kynd Cannabis Company and Find. have maintained strong positions, although Kynd Cannabis Company experienced a dip in December. Willie's Reserve's sales have also shown a significant increase, particularly in December, suggesting a growing consumer preference. Meanwhile, Curaleaf and Black Sheep have fluctuated in rank, with Black Sheep achieving a top 20 position by December. These dynamics highlight Willie's Reserve's potential to capitalize on its upward momentum and further solidify its market presence in Ohio.
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Notable Products
In December 2024, the top-performing product for Willie's Reserve was the Sativa Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one spot from second place in November, with notable sales of 3695 units. The GMO x Blueberry (2.83g) from the Flower category dropped to second place after leading in November. OG Kush (3.5g) maintained a consistent position, ranking third in both September and December. Strawberry Cheesecake (2.83g) moved up to fourth place from fifth in November. Purple Churro (3.5g) entered the rankings in December, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
