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Jan-2025
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Overview
Market Insights Snapshot
Willie's Reserve has shown varied performance across different states and categories, with notable shifts in rankings over recent months. In Colorado, the brand has struggled to break into the top 30 for Pre-Rolls, consistently missing the mark from October 2024 to January 2025. However, their Vapor Pens category has demonstrated a more stable presence, maintaining a position within the top 70 throughout the same period, though there's a slight decline from 58th in November to 62nd in January. This indicates a potential area for growth or a need for strategic adjustments in their Pre-Roll offerings within the state.
In contrast, Missouri and Ohio present a more promising picture for Willie's Reserve. In Missouri, the Flower category has seen a commendable rise, moving from 49th in November to 31st by January, suggesting an increasing consumer interest or improved market strategies. The Pre-Roll category, however, shows inconsistency, with a drop out of the top 30 in November and December, before reappearing at 47th in January. Meanwhile, Ohio's Flower category has consistently improved, climbing from 37th in October to 24th in January, indicating strong market traction. The Vapor Pens in Ohio also display a fluctuating trend, with a notable recovery in January to 40th after a dip to 63rd in December, highlighting potential volatility in consumer preferences or competitive dynamics in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Willie's Reserve has shown a promising upward trend in rankings from October 2024 to January 2025, moving from 37th to 24th place. This improvement is indicative of a significant increase in sales, nearly tripling from October to December 2024. However, it still trails behind competitors like Simply Herb and Neighborgoods, which have consistently maintained higher ranks, despite some fluctuations. Simply Herb, for instance, reappeared in the rankings in January 2025 at 22nd place after missing December, suggesting a rebound in sales. Meanwhile, Black Sheep has also been a strong competitor, maintaining a steady position around the 22nd to 26th ranks. The data suggests that while Willie's Reserve is gaining momentum, it still faces stiff competition from these established brands, which have maintained higher sales volumes and more stable rankings over the observed period.
Notable Products
In January 2025, the top-performing product for Willie's Reserve was the Sativa Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from December 2024 with sales of 3,170 units. The GMO x Blueberry (2.83g) in the Flower category held steady in second place, consistent with its ranking from the previous month. Purple Churro (3.5g) in the Flower category rose to third place, an improvement from its fifth place rank in December 2024. The Flame Banger Pre-Roll 2-Pack (1g) entered the top five for the first time, securing the fourth position. Chicken & Waffles (3.5g) in the Flower category, which was ranked third in October 2024, reappeared in the rankings at fifth place in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
