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Oct-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Willie's Reserve has shown a notable decline in the Pre-Roll category, dropping from the 30th position in July 2024 to 52nd by October 2024. This movement out of the top 30 suggests a significant decrease in market presence within this category. Conversely, in the Vapor Pens category, while the brand did not make it into the top 30, it demonstrated a slight upward trend, improving its rank from 66th in August to 61st by October. This indicates a slow but positive movement in consumer preference or market penetration for Willie's Reserve's Vapor Pens in Colorado.
In Missouri, Willie's Reserve has experienced a positive trend in the Flower category, climbing from 43rd in July to 31st by October, which suggests a growing popularity or acceptance in this segment. The Pre-Roll category also saw an improvement, rising to the 23rd position in October, showing resilience and potential growth. However, the brand's absence from the top 30 in the Vapor Pens category since September 2024 could indicate a challenge in maintaining competitiveness in this segment. Meanwhile, in Ohio, the Flower category saw fluctuating rankings, with a drop from 33rd in August to 40th in October, while Vapor Pens maintained a consistent presence around the mid-30s range, indicating steady performance.
Competitive Landscape
In the Missouri flower category, Willie's Reserve has shown a consistent upward trend in rankings from July to October 2024, moving from 43rd to 31st place. This improvement in rank is indicative of a significant increase in sales, as evidenced by the brand's growth from $174,603 in July to $318,596 in October. Notably, Notorious has also demonstrated strong performance, climbing from 35th to 29th place, with sales peaking at $383,735 in October. Meanwhile, Square Grouper made a notable entry into the rankings in September at 46th place and surged to 30th by October, surpassing Willie's Reserve in sales with $341,158. Farmer G maintained a relatively stable position, but its sales fluctuated, ending slightly below Willie's Reserve in October. The Standard experienced a slight decline in rank, finishing October at 37th place, which may reflect its less aggressive sales growth compared to Willie's Reserve. These dynamics highlight the competitive landscape in Missouri's flower market, where Willie's Reserve's strategic improvements have bolstered its position against both emerging and established competitors.
Notable Products
In October 2024, OG Kush Pre-Roll (1g) maintained its top position as the leading product for Willie's Reserve, with sales reaching 4305 units. Cowboy Cobbler Pre-Roll (1g) emerged as the second-best performer, marking its first appearance in the rankings. Cowboy Cobbler Pre-Roll 2-Pack (1g) climbed to third place, improving from its fifth position in September. Chicken & Waffles (3.5g) entered the rankings at fourth place, while Chicken & Waffles Pre-Roll (1g) secured the fifth spot. Notably, the pre-roll category dominated the top rankings, showcasing a strong preference for pre-rolled products among consumers this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
