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Sep-2024
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Overview
Market Insights Snapshot
Windmill has shown a remarkable upward trajectory in the Alberta market, particularly within the Flower category. Starting from a rank of 44 in June 2024, Windmill has climbed to rank 22 by September 2024. This consistent improvement over the months indicates a strengthening presence and growing consumer base in the region. The sales figures corroborate this trend, with a significant increase from June to September, highlighting Windmill's successful strategies in capturing market share. However, it's noteworthy that Windmill did not make it into the top 30 brands in June, suggesting that while the recent performance is commendable, there is still room for growth and consolidation in the competitive landscape.
Across different states and categories, Windmill's performance varies, highlighting the diverse challenges and opportunities it faces. In some regions, Windmill does not appear in the top 30 rankings, which could indicate either a nascent presence or stiff competition that the brand has yet to overcome. The absence from the top 30 can be seen as a potential area for strategic focus. As Windmill continues to expand its footprint, understanding the dynamics in these markets will be crucial for sustained growth. The upward trend in Alberta serves as a case study for what could be replicated in other markets, provided the right market conditions and consumer preferences align.
Competitive Landscape
In the competitive landscape of the flower category in Alberta, Windmill has shown a remarkable upward trajectory in its rankings over the past few months. Starting from a rank outside the top 40 in June 2024, Windmill climbed to the 22nd position by September 2024, indicating a significant improvement in market presence. This upward movement is noteworthy when compared to competitors like 1964 Supply Co, which also improved its rank from 30th to 20th during the same period, and Boaz, which experienced a slight fluctuation but remained in the top 24. Meanwhile, Dab Bods saw a dip from 16th to 21st, and SUPER TOAST dropped from 11th to 23rd, highlighting Windmill's competitive edge in gaining market share. This trend suggests that Windmill's strategies are effectively resonating with consumers, potentially leading to increased sales and a stronger foothold in the Alberta flower market.
Notable Products
In September 2024, Rotating Sativa Milled (14g) retained its position as the top-performing product for Windmill, showcasing a significant sales figure of 4227 units. Following closely, Rotating Indica Milled (14g) maintained its second position with strong sales, having previously been the top product in June and July. Rotating Hybrid Milled (14g) consistently held the third position across all months from June to September, indicating stable demand. Rotating CBD Milled (7g) remained in fourth place throughout the same period, reflecting its niche but steady market presence. Overall, the rankings have shown consistency with minor shifts, highlighting the sustained popularity of the Sativa and Indica categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
