Windmill

In the competitive landscape of the Flower category in Alberta, Windmill has experienced notable fluctuations in its rank and sales, reflecting a dynamic market environment. Windmill's rank saw a dip from 25th in October 2024 to 32nd in December 2024, before recovering to 25th by January 2025. This volatility is contrasted by competitors like Simply Bare, which improved its position significantly from 41st in October to 20th in December, indicating a strong upward trend. Meanwhile, Versus maintained a relatively stable rank, hovering around the mid-20s, and SUPER TOAST showed consistent performance, staying within the top 30. These shifts suggest that while Windmill managed to regain its footing by January 2025, the competitive pressure from brands like Simply Bare, which demonstrated a substantial increase in sales, could pose a challenge for Windmill's market share and growth trajectory in the coming months.

In January 2025, the top-performing product for Windmill was Rotating Indica Milled (14g) in the Flower category, maintaining its consistent first-place ranking from previous months, despite a decrease in sales to 1737 units. Hybrid Rotating Dried Flower (7g) rose dramatically to second place, showing a strong comeback after not being ranked in November and December 2024. Rotating Indica Dried (7g) held steady in third place, demonstrating consistent popularity. Rotating Sativa Milled (14g) dropped to fourth place from its stable second-place ranking in the preceding months. Rotating Hybrid Milled (14g) remained in fifth place, showing little change in its position over the last few months.