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Oct-2024
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Overview
Market Insights Snapshot
Windmill's performance in the Flower category within Alberta has shown some fluctuations over the past few months. Notably, the brand re-entered the top 30 in October 2024 after slipping out in July and August, with a rank of 34. By September, Windmill had improved its position to 24, although it experienced a slight dip back to 30 in October. This movement suggests a dynamic competitive landscape in Alberta's Flower category, where Windmill is striving to maintain its presence against other brands. The increase in sales from July to September, followed by a decrease in October, indicates potential seasonality or market shifts that could be influencing consumer behavior.
While Windmill's performance in Alberta's Flower category presents a mixed picture, it is important to consider the broader implications of not appearing in the top 30 during certain months. Falling out of the top 30 in July and August could imply challenges in maintaining consistent brand visibility or market share during that period. However, the recovery in September highlights Windmill's capability to reclaim a competitive position. Understanding the factors driving these changes, such as product offerings, pricing strategies, or consumer preferences, would be crucial for stakeholders looking to capitalize on Windmill's market potential in Alberta.
```Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Windmill has shown a dynamic shift in its market positioning from July to October 2024. Despite not being in the top 20 in July and August, Windmill climbed to rank 24 in September, indicating a significant upward momentum, before slightly dropping to rank 30 in October. This fluctuation suggests a volatile yet promising market presence. In comparison, QWEST experienced a notable decline, dropping from rank 8 in August to 28 in October, which may present an opportunity for Windmill to capture some of QWEST's market share. Meanwhile, Tribal and Endgame have maintained relatively stable rankings, hovering around the 30s, which positions them as consistent competitors. Holy Mountain, on the other hand, has shown an impressive rise from rank 52 in July to 29 in October, indicating a growing competitive threat. Windmill's sales surge in September, followed by a decline in October, mirrors its rank changes, highlighting the importance of sustaining growth strategies to maintain upward momentum in this competitive market.
Notable Products
In October 2024, Rotating Indica Milled (14g) emerged as the top-performing product for Windmill, regaining its number one rank from July after being second in August and September, with sales reaching 2455 units. Rotating Sativa Milled (14g) maintained a strong position, ranking second after leading in August and September. Rotating Hybrid Milled (14g) consistently held the third position across all months, indicating stable demand. Rotating CBD Milled (7g) remained fourth, showing steady but lower sales figures compared to other products. This month’s rankings highlight a competitive shift at the top between Indica and Sativa products, while Hybrid and CBD maintained their positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
