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Jan-2025
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Overview
Market Insights Snapshot
Withit Weed has shown a notable upward trajectory in the Flower category within the state of Washington. Starting from a rank of 31 in October 2024, the brand climbed to 22 by January 2025. This consistent improvement over the months is indicative of a positive reception and growing market presence in the Flower category. The sales figures for this period also reflect an upward trend, culminating in a January 2025 sales total of $270,830, which suggests effective strategies in product placement or consumer engagement. However, it's important to note that the brand was initially outside the top 30, indicating room for growth and potential challenges in maintaining momentum.
In contrast, Withit Weed's performance in the Pre-Roll category in Washington paints a different picture. The brand did not make it to the top 30 rankings from October 2024 through January 2025, suggesting a weaker competitive position in this segment. Even though there was a slight improvement in rank from 92 in November to 91 in December, it slipped back to 93 by January 2025. This could be a sign of intense competition or a need for strategic adjustments to capture more market share in the Pre-Roll category. The fluctuating sales figures, including a drop to $29,527 in January, further emphasize the challenges faced in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Withit Weed has demonstrated a positive trajectory in its market positioning over the past few months. From October 2024 to January 2025, Withit Weed improved its rank from 31st to 22nd, indicating a steady climb in consumer preference and market share. This upward trend is particularly notable when compared to competitors like Hemp Kings, which also improved its rank but remained slightly ahead at 21st in January 2025. Meanwhile, Mini Budz showed a more dramatic rise, moving from 42nd to 20th, surpassing Withit Weed in the latest rankings. Momma Chan Farms and EZ Flower also experienced fluctuations, with Momma Chan Farms ending just one rank behind Withit Weed at 23rd, and EZ Flower making a significant recovery to 24th after a dip in November. The competitive dynamics suggest that while Withit Weed is gaining ground, it faces stiff competition from brands that are also making strategic advancements in the market.
Notable Products
In January 2025, Mimosa Popcorn (28g) maintained its position as the top-selling product for Withit Weed, consistently holding the number one rank since October 2024 with sales figures reaching 609 units. Mac Daddy (3.5g) climbed to the second position, improving from its fifth rank in November 2024, demonstrating a steady increase in popularity and sales. Super Lemon Haze (3.5g) made a notable entry into the rankings at third place, despite not being ranked in November and December 2024, showcasing a surge in customer interest. Mimosa (28g) held the fourth spot, maintaining its rank from December 2024, indicating stable demand. Dirty Mack Popcorn (28g) re-entered the rankings at fifth place, highlighting a renewed interest after being unranked in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
