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Aug-2024
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Overview
Market Insights Snapshot
Withit Weed has shown a notable performance improvement in the Washington market, particularly in the Flower category. After starting at rank 51 in May 2024, the brand experienced a dip to rank 63 in June but rebounded to rank 49 in July and made a significant leap to rank 28 in August. This upward movement suggests a growing consumer preference for Withit Weed's Flower products, culminating in a substantial sales increase from $150,397 in June to $270,810 in August. The brand's ability to climb the rankings and achieve a top 30 position by August highlights its strengthening market presence in Washington's competitive Flower category.
In contrast, Withit Weed's performance in the Pre-Roll category in Washington has been less consistent. The brand did not appear in the top 30 rankings for May and June 2024, indicating a weaker market position during those months. However, it entered the rankings at position 95 in July and improved to rank 73 by August. While this is a positive trend, the brand's lower ranking compared to its Flower category performance suggests that Withit Weed still has significant room for growth in the Pre-Roll segment. The increase in sales from $37,259 in July to $51,635 in August shows potential for future growth, but the brand needs to sustain and accelerate this momentum to achieve a more prominent position in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Washington state flower category, Withit Weed has experienced significant fluctuations in its rank over the past few months, reflecting a dynamic market environment. Notably, Withit Weed saw a dramatic improvement from a rank of 63 in June 2024 to 28 in August 2024, indicating a strong recovery and increased consumer demand. This upward trend contrasts with the performance of competitors like Sweetwater Farms, which consistently improved its rank from 50 in May 2024 to 27 in August 2024, and Bacon Buds, which also saw a notable rise from 41 to 26 over the same period. Meanwhile, Khush Kush maintained a relatively stable position around the 30th rank, and Cheef experienced a significant jump from 83 in May 2024 to 29 in August 2024. These shifts highlight the competitive pressure and the importance of strategic positioning for Withit Weed to sustain its recent gains and continue to climb the ranks in a highly competitive market.
Notable Products
In August 2024, the top-performing product for Withit Weed was Super Lemon Haze (3.5g) in the Flower category, which reclaimed its number one rank with sales reaching 628 units. Mimosa (28g) held steady at the second position, demonstrating consistent high performance with 600 units sold. Mac Daddy (3.5g) rose to the third spot from fourth in July, showing an upward trend with 508 units sold. God's Gift B-Buds (28g) made a notable entry into the rankings at the fourth position with significant sales. Mimosa (3.5g) rounded out the top five, maintaining its fifth rank from the previous month with a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
