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Dec-2024
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Overview
Market Insights Snapshot
Wojo Co has shown significant movement in the Michigan cannabis market, particularly within the Concentrates category. Over the last few months, Wojo Co has climbed from the 6th position in September 2024 to securing the 3rd position by November and December 2024. This upward trend is noteworthy as it indicates a strong performance and growing consumer preference for their concentrates. In contrast, their performance in the Vapor Pens category has been more volatile, with rankings fluctuating between 40th and 32nd place. Despite these fluctuations, the brand has managed to maintain a presence within the top 50, suggesting a steady yet competitive stance in this segment.
On the other hand, Wojo Co's performance in the Pre-Roll category in Michigan has been less remarkable, as the brand has not broken into the top 30 rankings over the observed months. Their position has hovered around the mid-60s, which may indicate challenges in gaining traction or facing stiff competition in this category. Despite these challenges, the slight upward movement from 69th to 59th place by December 2024 could suggest a potential for improvement or a strategic shift that might be underway. Overall, while Wojo Co has shown strong performance in certain categories, they face challenges in others, indicating areas for potential growth and strategic focus.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Wojo Co has demonstrated a notable upward trajectory in recent months, climbing from 6th place in September 2024 to 3rd place by November and maintaining that position in December. This positive shift in rank is indicative of a significant increase in sales performance, particularly in November when Wojo Co's sales surged, positioning it ahead of Cannalicious Labs and Traphouse Cannabis Co., both of which experienced fluctuations in their rankings. Notably, Traphouse Cannabis Co. exhibited a strong performance in December, achieving a 4th place ranking, which suggests a competitive push that Wojo Co must continue to monitor. Meanwhile, #Hash and The Limit have consistently held the top two positions, underscoring the competitive pressure at the top of the market. Wojo Co's ability to maintain its 3rd place ranking amidst these dynamics highlights its growing influence and potential for further market penetration in the Michigan concentrates category.
Notable Products
In December 2024, Malibu Marsha Live Rosin (1g) emerged as the top-performing product for Wojo Co, climbing from fourth place in October to secure the number one spot with sales reaching 1481 units. Sour Tangie Live Rosin Disposable (0.5g) maintained a strong presence, moving up from third to second place, despite a slight dip in sales to 1094 units. Rojo Live Rosin (1g) entered the rankings in December at third place with 1013 units sold. Headmount Pre-Roll (1g) and Bukbuk Bobuk (3.5g) debuted in the rankings at fourth and fifth positions respectively, showcasing a diverse range of top products across different categories. The shifts in rankings indicate a dynamic market with changing consumer preferences, especially notable in the Concentrates and Vapor Pens categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
