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Jan-2025
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Overview
Market Insights Snapshot
Wojo Co has demonstrated a strong performance in the Concentrates category within Michigan, maintaining a consistent presence in the top five rankings over the past four months. This stability is underscored by their highest ranking at third place in both November 2024 and January 2025, despite a slight dip to fourth in December. Such consistency in a competitive market suggests a robust consumer base and effective product offerings. In contrast, their performance in the Pre-Roll category tells a different story, with rankings fluctuating significantly. Notably, Wojo Co fell out of the top 50 in January 2025, which could indicate challenges in maintaining market share or shifts in consumer preferences within this segment.
In the Vapor Pens category, Wojo Co has shown promising upward momentum, climbing from 48th place in October 2024 to a peak position of 31st in November. Although there was a slight decline to 38th by January 2025, the brand's ability to improve its ranking in a relatively short period highlights potential growth opportunities. However, the absence of Wojo Co from the top 30 in this category suggests there is still significant room for improvement. This mixed performance across categories and rankings presents both challenges and opportunities for Wojo Co as they navigate the dynamic landscape of the cannabis industry in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Wojo Co has demonstrated notable fluctuations in its ranking and sales performance over the past few months. Starting in October 2024, Wojo Co held the 5th position, but by November, it climbed to 3rd, showcasing a significant improvement in market presence. However, December saw a slight dip to 4th, before regaining the 3rd spot in January 2025. This dynamic positioning indicates a competitive edge, although Wojo Co faces stiff competition from brands like Traphouse Cannabis Co., which consistently improved its rank, reaching 2nd place by January 2025. Meanwhile, The Limit maintained a stronghold on the top rank throughout this period, suggesting a significant gap in sales volume that Wojo Co must strategize to close. Additionally, Cannalicious Labs remained a steady competitor, consistently ranking 5th, indicating a close contest for the middle-tier positions. These insights highlight the importance for Wojo Co to leverage advanced data analytics to refine its strategies and potentially disrupt the market leaders.
Notable Products
In January 2025, the top-performing product for Wojo Co was Runtz Live Rosin (1g) in the Concentrates category, climbing from third place in October 2024 to first place, with sales reaching 1163. Donny Double Live Rosin (1g) maintained a strong presence, securing the second rank despite a slight drop from its top position in November 2024. Malibu Marsha Live Rosin (1g), which was the leader in December 2024, fell to third place. Modified Punch Live Rosin (1g) debuted in the rankings at fourth place, while Dark Rainbow 2.0 Live Rosin (1g) also entered the top five. The shifts in rankings indicate a dynamic market where new entries can quickly rise, reflecting changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
