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Nov-2024
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Overview
Market Insights Snapshot
Wojo Co has shown a notable performance in the Concentrates category in Michigan. The brand climbed from the 7th position in September 2024 to the 3rd position in November 2024, indicating a strong upward trend. This movement suggests increased consumer preference and possibly a strategic push in marketing or product offerings in this category. In contrast, Wojo Co's presence in the Vapor Pens category, while experiencing some fluctuations, saw a positive shift from the 52nd position in October to the 38th in November. However, it's worth noting that Wojo Co did not make it into the top 30 brands in the Vapor Pens category during these months, which might indicate room for improvement or a need for strategic adjustments.
In the Pre-Roll category, Wojo Co's performance in Michigan remained relatively stable, with rankings hovering around the 60s and 70s. Despite the brand not breaking into the top 30, a slight improvement was observed as it moved from the 73rd position in October to the 62nd in November. This suggests a gradual, albeit slow, increase in market penetration or consumer acceptance. The brand's sales figures in this category have shown some variability, reflecting possible seasonal trends or shifts in consumer preferences. Overall, while Wojo Co has made significant strides in certain categories, there remain opportunities for growth and expansion in others.
Competitive Landscape
In the competitive landscape of concentrates in Michigan, Wojo Co has demonstrated a notable upward trajectory in recent months. After experiencing a dip in rank from 5th in August 2024 to 7th in September, Wojo Co climbed back to 6th in October and made a significant leap to 3rd place in November. This improvement in rank is indicative of a strong recovery and growth in sales, particularly evident in November where Wojo Co surpassed several competitors. Notably, Traphouse Cannabis Co. saw a steady climb from 8th in August to 4th in October, before settling at 5th in November, showcasing a competitive edge but ultimately falling behind Wojo Co in the latest month. Meanwhile, Cannalicious Labs maintained a consistent presence around the 3rd and 4th positions, yet Wojo Co's recent surge has allowed it to surpass Cannalicious Labs in November. The top spots continue to be dominated by The Limit and #Hash, who have consistently held 1st and 2nd ranks, respectively, with The Limit showing a robust sales lead. Wojo Co's recent performance suggests a positive trend and potential for further growth in the Michigan concentrates market.
Notable Products
In November 2024, Wojo Co's top-performing product was Oishii Live Rosin (1g) in the Concentrates category, securing the number one rank with notable sales of 1745 units. Tangerine Limousine Live Rosin (1g) followed closely as the second-best performer, improving from its previous top rank in September 2024. Donny Double Live Rosin (1g) climbed to the third position, showing a significant increase from its fifth-place rank in October 2024. Luchini Live Rosin (1g) took the fourth spot, making its first appearance in the rankings. Juiceman Live Rosin (1g) maintained a steady presence, holding onto the fifth rank, consistent with its performance in September 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
