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Sep-2024
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Overview
Market Insights Snapshot
Wojo Co has shown notable performance in the Michigan cannabis market, particularly in the Concentrates category. Over the recent months, the brand has demonstrated a strong upward trajectory, rising from a rank of 17 in June 2024 to an impressive 4 by August, before settling at rank 7 in September. This movement indicates a robust competitive presence and suggests effective strategies in product offerings or market engagement. The sales figures reflect this upward trend, with a peak in August, although there was a slight dip in September. This dynamic performance in Concentrates highlights Wojo Co's potential to capitalize on growth opportunities in this category.
Conversely, in the Vapor Pens category within Michigan, Wojo Co's performance has been less prominent. The brand did not make it into the top 30 rankings in June 2024, but managed to enter the list in July at rank 56, progressing to rank 41 by September. Although this indicates some positive movement, the brand's position outside the top 30 in June underscores the challenges faced in this competitive category. The sales figures, while showing an increase, suggest room for improvement in market penetration and consumer engagement. This contrast between categories within the same state provides valuable insights into Wojo Co’s strategic positioning and areas for potential growth.
Competitive Landscape
In the Michigan concentrates market, Wojo Co has demonstrated a remarkable upward trajectory in its rankings and sales over the past few months. Starting from a rank of 17 in June 2024, Wojo Co made a significant leap to 9th place in July, further advancing to 4th in August before settling at 7th in September. This upward movement is indicative of a robust growth in sales, particularly evident in August when Wojo Co's sales surged, positioning it ahead of several competitors. Notably, 710 Labs maintained a steady rank around 7th and 8th, while Cannalicious Labs consistently held a strong position at 5th. Despite Traphouse Cannabis Co. experiencing fluctuations, dropping to 9th in August, Wojo Co's strategic advancements have allowed it to surpass this competitor during that period. Meanwhile, Ice Kream Hash Co. remained mostly stable, fluctuating between 8th and 11th rank, underscoring Wojo Co's impressive rise in a competitive landscape.
Notable Products
In September 2024, Wojo Co's top-performing product was Juiceman Live Rosin (1g) in the Concentrates category, achieving the number one rank with sales of 1074 units. Donny Double Live Rosin (1g) followed closely as the second-best seller, with Tangerine Limousine Live Rosin (1g) ranking third. Notably, Juiceman Live Rosin (1g) ascended from third place in June to the top spot by September. Meanwhile, Runtz Live Rosin (1g) and Strawberry Guava Live Rosin Disposable (0.5g) secured the fourth and fifth positions, respectively, marking their debut in the rankings. This shift indicates a strong performance in the Concentrates category for Wojo Co during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
