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Dec-2024
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Overview
Market Insights Snapshot
In British Columbia, Woody Nelson has shown a dynamic performance across multiple categories. In the Flower category, the brand experienced fluctuations in its rankings, moving from 15th place in September to 19th in October and November, before climbing back to 14th in December. This change was accompanied by a notable increase in sales, suggesting a strong finish to the year. In the Pre-Roll category, Woody Nelson demonstrated a consistent upward trajectory, breaking into the top 30 by December, which marked a significant improvement from September's 57th position. The Vapor Pens category also saw positive movement, with the brand moving from 32nd in September to 25th in December, indicating a growing presence in this segment.
In contrast, the performance of Woody Nelson in Ontario presents a mixed picture. The Flower category witnessed a remarkable rise, with the brand improving its rank from 71st in September to 35th by December, reflecting a strong growth in sales. However, the Pre-Roll category showed some volatility, with rankings fluctuating and the brand finishing the year at 66th place, which indicates room for improvement. Notably, Woody Nelson was absent from the top 30 in the Vapor Pens category until November, when it entered at 87th, highlighting a potential area for strategic focus to enhance its market presence in Ontario. This mixed performance across categories and markets offers insights into the brand's strengths and areas that could benefit from further attention.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Woody Nelson experienced notable fluctuations in its ranking over the last few months of 2024. Starting at 15th place in September, Woody Nelson saw a dip to 19th in both October and November before rebounding to 14th in December. This recovery in December is particularly significant as it suggests a positive trend in sales performance, contrasting with the earlier decline. Competitors such as Tweed and Back Forty / Back 40 Cannabis maintained relatively stable positions, with Tweed consistently ranking around 12th and Back Forty showing a slight decline from 10th to 13th. Meanwhile, Highly Dutch demonstrated a significant upward trajectory, moving from 28th in September to 16th by December, indicating a strong growth in market presence. This dynamic environment highlights the importance for Woody Nelson to capitalize on its recent upward momentum to secure a more stable and competitive position in the market.
Notable Products
In December 2024, Woody Nelson's top-performing product was the Flight 525 Pre-Roll 5-Pack (2.5g), which reclaimed its position at the top of the rankings after being second in the previous two months, with sales of 4,788 units. Pink Kush (3.5g) made a notable entry into the rankings, securing the second spot with impressive sales figures. Rainbow Driver (3.5g), which had consistently held the top rank in October and November, dropped to third place. 33 Splitter (3.5g) maintained a steady fourth position from November to December. Rainbow Driver Pre-Roll 5-Pack (2.5g) fell from third place in November to fifth in December, indicating a shift in consumer preference within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
