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Nov-2024
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Overview
Market Insights Snapshot
Woody Nelson's performance in the British Columbia market shows a mixed trajectory across different categories. In the Flower category, the brand experienced a steady decline in rankings from August to November, moving from 14th to 21st place. This drop is accompanied by a decrease in sales, indicating a potential challenge in maintaining its market share. Conversely, the Pre-Roll category saw a positive trend, with Woody Nelson climbing from the 50th position in August to 37th in November, suggesting an increasing consumer preference for their pre-roll products. The Vapor Pens category displayed some volatility, with rankings fluctuating but ultimately settling at 31st in November. This indicates a relatively stable position with room for improvement in the competitive vapor pen market.
In Ontario, Woody Nelson's performance reflects different dynamics. The Flower category shows consistency, with the brand maintaining the 60th position in both October and November, despite not being in the top 30. This suggests a stable presence but also highlights the competitive nature of the market. The Pre-Roll category experienced significant fluctuations, with rankings dropping to 80th in October before rebounding to 63rd in November, indicating potential volatility in consumer preferences. Notably, Woody Nelson entered the Vapor Pens category in November, securing the 99th position. While this entry is outside the top 30, it marks a new opportunity for growth and expansion in the Ontario market.
Competitive Landscape
In the competitive landscape of the flower category in British Columbia, Woody Nelson has experienced a notable shift in its market position from August to November 2024. Initially ranked 14th in August, Woody Nelson's rank gradually declined to 21st by November. This downward trend in rank is mirrored by a decrease in sales over the same period, suggesting a potential loss of market share. In contrast, Broken Coast has shown a significant improvement, moving from 32nd to 23rd place, with a consistent upward trajectory in sales. Meanwhile, Redecan and Palmetto have maintained relatively stable positions, with Redecan slightly improving its rank from 22nd to 20th, despite a decrease in sales, and Palmetto holding steady around the 19th and 20th positions. Station House also saw a remarkable rise from 48th to 21st, indicating a surge in popularity and sales. These dynamics suggest that while Woody Nelson faces challenges in maintaining its rank, competitors like Broken Coast and Station House are gaining traction, potentially influencing consumer preferences and market dynamics in British Columbia's flower category.
Notable Products
In November 2024, Rainbow Driver (3.5g) maintained its top position as the leading product for Woody Nelson, with sales reaching 4,870 units. The Rainbow Driver Pre-Roll 5-Pack (2.5g) climbed to the second position, showing a significant recovery from being unranked in October 2024. Flight 525 Pre-Roll 5-Pack (2.5g) dropped one spot to third place, indicating a slight decline in sales momentum. 33 Splitter (3.5g) remained consistently at fourth place, showing a notable increase in sales figures from previous months. The Rainbow Driver Pre-Roll 7-Pack (3.5g) rounded out the top five, having slipped from its previous third-place ranking in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
