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Oct-2024
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Overview
Market Insights Snapshot
In British Columbia, Woody Nelson has shown a notable presence in the Flower category, consistently maintaining a position within the top 30 brands from July through October 2024. The brand peaked at rank 14 in August, indicating a strong market presence, although it slightly declined to rank 18 by October. The sales figures reflect this trend, with a peak in August followed by a gradual decrease. In the Pre-Roll category, Woody Nelson's performance improved significantly, moving from rank 68 in July to 41 in October, demonstrating an increasing consumer interest and acceptance. However, the Vapor Pens category showed a more stable yet positive trend, with the brand breaking into the top 30 by September and further improving to rank 27 in October, suggesting a growing foothold in this segment.
In contrast, Woody Nelson's presence in Ontario presents a different narrative. The brand's performance in the Flower category, while showing improvement from rank 78 in July to 61 in October, indicates a struggle to secure a top position. This suggests potential challenges in capturing market share compared to their performance in British Columbia. The Pre-Roll category also reflects a mixed performance, with a notable decline from rank 61 in August to 77 by October, highlighting potential volatility or competition in this segment. Despite these challenges, the brand's overall sales figures in Ontario suggest a resilient market presence, though specific strategies might be needed to improve their standings in these categories.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Woody Nelson has demonstrated a dynamic performance over the past few months. Starting at rank 21 in July 2024, Woody Nelson made a significant leap to rank 14 in August, suggesting a strong surge in market presence and consumer preference. However, the brand experienced slight fluctuations, settling at rank 18 by October. This movement is noteworthy when compared to competitors like Palmetto, which consistently hovered around the lower end of the top 20, and Versus, which saw a decline to rank 20 in October. Meanwhile, Highly Dutch and Homestead Cannabis Supply both climbed the ranks, with Homestead Cannabis Supply reaching rank 16 and Highly Dutch achieving an impressive rank 17 in October. These shifts indicate a competitive and evolving market, where Woody Nelson's ability to maintain a position within the top 20 highlights its resilience and potential for growth amidst fluctuating consumer preferences and competitive pressures.
Notable Products
In October 2024, the top-performing product for Woody Nelson was Rainbow Driver (3.5g) in the Flower category, maintaining its first-place ranking from September with sales increasing to 4670 units. Flight 525 Pre-Roll 5-Pack (2.5g) held steady in the second position within the Pre-Roll category, although its sales slightly decreased compared to the previous month. Notably, Rainbow Driver Pre-Roll 7-Pack (3.5g) made a significant leap to third place in the Pre-Roll category, having not been ranked in August or September. 33 Splitter (3.5g) reappeared in fourth place in the Flower category after not being ranked in previous months, showing a resurgence in popularity. Purple God (3.5g) remained consistently in fifth place in the Flower category, despite a decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
