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Jan-2025
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Overview
Market Insights Snapshot
Woody Nelson has demonstrated a varied performance across different categories and regions, with notable achievements and areas for improvement. In British Columbia, the brand has shown consistent strength in the Flower category, maintaining a top 20 position and even climbing to the 13th rank by December 2024 and January 2025. This upward trajectory is mirrored by a substantial increase in sales during this period, indicating a strong consumer preference for their flower products. However, in the Pre-Roll and Vapor Pens categories, Woody Nelson's rankings reveal a more fluctuating performance. Although they managed to break into the top 30 in December 2024 for Pre-Rolls, they slipped back to the 32nd position by January 2025, suggesting potential challenges in maintaining consistent market presence in these segments.
In Ontario, Woody Nelson's performance presents a mixed picture. The Flower category saw a significant improvement, climbing from the 62nd position in October 2024 to the 35th position by December, before a slight dip in January 2025. This indicates a potential for growth, albeit with some volatility. Conversely, the Pre-Roll category shows a more stable yet modest improvement, with rankings hovering around the 60th position. The Vapor Pens category poses a challenge, as Woody Nelson failed to secure a top 30 ranking consistently, only appearing in November 2024 and January 2025. This suggests that while there is some market presence, there is room for growth and strategic focus to enhance their competitive edge in this category.
Competitive Landscape
In the competitive landscape of the flower category in British Columbia, Woody Nelson has shown a notable improvement in rank from October 2024 to January 2025, climbing from 18th to 13th place. This upward trajectory in rank is reflective of a significant increase in sales, particularly between November and December 2024. During this period, Woody Nelson outperformed brands like Parcel, which remained relatively stable in rank but experienced less dynamic sales growth. Meanwhile, Jonny Chronic made an impressive leap from 36th to 15th place by January 2025, indicating a potential emerging competitor. However, Woody Nelson's consistent rank improvement suggests a strengthening market position, particularly as it surpassed Back Forty / Back 40 Cannabis, which fluctuated between 11th and 14th place, and Weed Me, which saw a decline from 9th to 12th place by January 2025. This analysis highlights Woody Nelson's growing influence and competitive edge in the British Columbia flower market.
Notable Products
In January 2025, Rainbow Driver 3.5g from Woody Nelson reclaimed its position as the top-performing product, moving from second place in the previous two months. It achieved sales of 5,052 units, marking a steady increase from prior months. The Rainbow Driver Pre-Roll 5-Pack 2.5g also showed a significant rise, climbing from fifth to second place, with notable sales figures. Pink Kush 3.5g, which was the leader in December 2024, dropped to third place in January 2025. Flight 525 Pre-Roll 5-Pack 2.5g saw a decline in its rank, falling from third to fourth place, while Rocketeer Infused Pre-Roll 1g entered the top five for the first time, securing fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
