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Sep-2024
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Overview
Market Insights Snapshot
In British Columbia, Woody Nelson has demonstrated notable performance in the Flower category, showing a significant upward trend from June to August 2024, where they climbed from 32nd to 13th place. However, there was a slight dip in September as they settled at 16th. This movement suggests a solid presence in the market, although maintaining a top position could be challenging. In contrast, their performance in the Pre-Roll category has been inconsistent, with rankings fluctuating between 48th and 55th, indicating potential volatility or competitive pressure in this segment. Meanwhile, the Vapor Pens category saw them mostly outside the top 30, with a brief appearance at 28th in June and a return to 29th in September, highlighting a struggle to gain a foothold in this product line.
In Ontario, Woody Nelson's performance has been less pronounced compared to British Columbia, particularly in the Flower category where they have remained outside the top 50, peaking at 57th in August. This suggests a more competitive or challenging market environment for their Flower products in Ontario. Similarly, their Pre-Roll category rankings have consistently hovered in the 60s, indicating a stable yet modest market presence. Despite these challenges, the brand's gradual improvement in Flower rankings from June to August could hint at potential growth opportunities if they continue to leverage market trends effectively.
Competitive Landscape
In the competitive landscape of the flower category in British Columbia, Woody Nelson has shown a remarkable upward trajectory in rankings over the past few months. Starting from a rank of 32 in June 2024, Woody Nelson climbed to 21 in July, reached a peak at 13 in August, and settled at 16 in September. This upward movement is indicative of a significant increase in market presence and consumer preference. In comparison, 1964 Supply Co maintained a relatively stable position between ranks 12 and 14, while MTL Cannabis fluctuated between ranks 15 and 19, showing less stability. BC OZ experienced a significant drop from rank 9 in June to 17 in July and September, even falling out of the top 20 in August. Meanwhile, BC Smalls showed a consistent performance, hovering around ranks 14 to 19. Woody Nelson's rise in rank is complemented by a notable increase in sales, particularly from July to August, suggesting a growing consumer base and effective market strategies. This trend positions Woody Nelson as a strong contender in the British Columbia flower market, with potential for further growth and market share acquisition.
Notable Products
In September 2024, Rainbow Driver (3.5g) emerged as the top-performing product for Woody Nelson, climbing from its previous second-place position in July and August. Its sales reached 4960 units, showcasing a consistent upward trend. Flight 525 Pre-Roll 5-Pack (2.5g) maintained a strong presence, holding the second rank, despite a dip in sales compared to August. The newly introduced Flight 4/20 Variety Pre-Roll 4-Pack (2g) entered the rankings at third place, indicating a promising start. Meanwhile, Rainbow Driver Pre-Roll 5-Pack (2.5g) experienced a notable drop, descending from the top spot in August to fourth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
