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Dec-2024
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Overview
Market Insights Snapshot
WVY has shown a consistent presence in the Concentrates category within the state of California over the last few months of 2024. The brand maintained its position at rank 8 from October through December, indicating stability in its market share despite competitive pressures. This steady rank is accompanied by a notable upward trend in sales, with December figures showing a significant increase compared to September. This suggests that WVY is effectively capitalizing on consumer demand within this category, possibly through strategic marketing or product innovation. However, WVY's absence from the top 30 in other states or categories could highlight areas for potential growth or necessary strategic adjustments.
While WVY has managed to secure a strong foothold in the California Concentrates market, the lack of ranking data in other categories and states suggests that their influence might be limited geographically or category-wise. This absence in the top 30 rankings outside California could be viewed as a missed opportunity for expansion and diversification. The brand's consistent performance in California might serve as a blueprint for potential growth strategies in other regions. Exploring these areas could provide WVY with a more comprehensive market presence and mitigate risks associated with over-reliance on a single category or location.
Competitive Landscape
In the competitive landscape of California's concentrates market, WVY has demonstrated a steady climb in rankings, maintaining the 8th position from October to December 2024. This consistent performance highlights WVY's resilience and growing consumer preference, especially as it surpassed ABX / AbsoluteXtracts, which fluctuated between the 9th and 10th positions during the same period. WVY's sales trajectory is particularly noteworthy, with a significant increase from October to December, indicating a robust upward trend. In contrast, West Coast Cure experienced a decline in rank from 5th to 7th, accompanied by a decrease in sales, which may suggest a shift in consumer loyalty or market dynamics favoring WVY. Meanwhile, CannaBiotix (CBX) maintained a stable 6th position, indicating a solid market presence but not enough to challenge WVY's upward momentum. WVY's strategic positioning and sales growth in the concentrates category underscore its competitive edge in the California market.
Notable Products
In December 2024, WVY's top-performing product was Garlic Gas Budder (1g) in the Concentrates category, achieving the number one rank with a notable sales figure of 4777 units. Following closely, Green Crack Budder (1g) secured the second position, while Cakez Budder (1g) took the third spot. Chemdawg x Pink Runtz Budder (1g) and Blue Nightmare Budder (1g) rounded out the top five, ranking fourth and fifth respectively. These products showed a strong entry into the rankings, as they were not listed in the top ranks in the previous months of September, October, and November 2024. The emergence of these Concentrates products highlights a shift in consumer preference towards this category in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
