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Dec-2024
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Overview
Market Insights Snapshot
Wynk's performance in the Beverage category within the state of Massachusetts shows some interesting trends over the last few months of 2024. In September, Wynk held a respectable 17th position, but by October, the brand experienced a slight dip to 18th place. This downward movement may indicate increased competition or a shift in consumer preferences within the Massachusetts market. It's noteworthy that Wynk did not rank in the top 30 for November and December, suggesting a significant decline in visibility or sales during the latter part of the year. This absence from the top rankings could be a cause for concern, as maintaining a presence in the top 30 is often crucial for brand recognition and consumer retention.
Despite the fluctuations in rankings, Wynk's sales figures provide additional context for their performance. In September, the brand achieved sales of $22,291, but this figure decreased substantially to $13,590 in October. The drop in sales aligns with the decline in ranking, highlighting potential challenges the brand faced in maintaining its market share. While the specific reasons for this decline are not detailed here, factors such as market saturation, pricing strategies, or changes in consumer behavior could have played a role. The absence of Wynk in the top 30 rankings for November and December further indicates that the brand may need to reassess its strategies to regain momentum in the Massachusetts market.
Competitive Landscape
In the Massachusetts beverage category, Wynk has faced notable competition, particularly from brands like Journeyman and Easy THC Drinks. While Wynk maintained a steady presence in the rankings, it saw a slight decline from 17th to 18th place between September and October 2024, before dropping out of the top 20 in November and December. This contrasts with Easy THC Drinks, which entered the rankings at 17th place in November and maintained that position in December, suggesting a growing consumer preference for their offerings. Meanwhile, Journeyman consistently held a stronger position, ranking 8th in September, indicating a more established market presence. These shifts highlight the competitive pressures Wynk faces in maintaining and growing its market share in Massachusetts.
Notable Products
In December 2024, Wynk's top-performing product was the CBD/THC 1:1 Juicy Mango Infused Seltzer (5mg CBD, 5mg THC, 12oz), maintaining its number one position consistently since September 2024 with sales of 1010 units. The CBD/THC 1:1 Lime Twist Infused Seltzer (2.5mg CBD, 2.5mg THC, 12oz) rose to the second position, showing a slight increase from its previous consistent third-place ranking. The CBD/THC 1:1 Black Cherry Fizz Infused Seltzer (2.5mg CBD, 2.5mg THC, 12oz) dropped to third place after holding the second spot for the past three months. The Lime Twist variant with higher CBD and THC content remained steady at fourth place. Lastly, the Black Cherry Fizz with higher CBD and THC content stayed in the fifth position, showing a consistent ranking pattern since October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
