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Oct-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Wynk has shown a consistent presence in the Beverage category, though its performance has seen some fluctuations over the past few months. Starting from a rank of 18 in July 2024, Wynk improved slightly to rank 16 by September but slipped back to the 18th position in October. This indicates a relatively stable position within the top 20, though the drop in October sales figures suggests potential challenges in maintaining momentum. Despite these fluctuations, Wynk has managed to stay within the top 30, which is a positive sign for its brand visibility in Massachusetts.
Meanwhile, in Missouri, Wynk has consistently maintained its ranking at number 9 in the Beverage category from July through September 2024. However, it is notable that Wynk did not appear in the top 30 rankings in October, which could suggest a significant shift in market dynamics or consumer preferences. The absence from the top 30 in October is a stark contrast to its previous consistent performance and may indicate a need for strategic adjustments. This development in Missouri highlights the competitive and volatile nature of the cannabis beverage market in different states.
Competitive Landscape
In the Massachusetts cannabis beverage market, Wynk has experienced fluctuating rankings from July to October 2024, indicating a competitive landscape. Despite a consistent presence in the top 20, Wynk's rank slipped from 16th in September to 18th in October, suggesting challenges in maintaining market share. Competitors like Journeyman and Happy Valley have shown stronger performances, with Journeyman climbing to 8th place by September and Happy Valley maintaining a top 10 position in July and August. Meanwhile, Sip and Good Feels Inc have also been vying for consumer attention, with Sip reclaiming its 14th position in October. These dynamics highlight the intense competition Wynk faces, emphasizing the need for strategic adjustments to enhance its market position and sales trajectory.
Notable Products
In October 2024, the top-performing product from Wynk was the CBD/THC 1:1 Juicy Mango Infused Seltzer (5mg CBD, 5mg THC, 12oz), maintaining its number one rank despite a notable drop in sales to 1421 units. The CBD/THC 1:1 Black Cherry Fizz Infused Seltzer (2.5mg CBD, 2.5mg THC, 250ml, 12oz) held steady at the second position, showing consistent popularity. The CBD/THC 1:1 Lime Twist Infused Seltzer (2.5mg CBD, 2.5mg THC, 12oz) remained in third place, although it experienced a decrease in sales figures. The CBD/THC 1:1 Lime Twist Infused Seltzer (5mg CBD, 5mg THC, 12oz) rose to fourth place, up from its previous fifth position in September. Meanwhile, the CBD/THC 1:1 Black Cherry Fizz Infused Seltzer (5mg CBD, 5mg THC, 355ml, 12oz) dropped to fifth place, reflecting a decline in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
