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Nov-2024
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Overview
Market Insights Snapshot
In the cannabis beverage category, Wynk has shown varied performance across different states. In Massachusetts, Wynk maintained a steady rank of 17th from August through October 2024. However, it's noteworthy that they did not appear in the top 30 brands in November, which could be indicative of a decline in market presence or increased competition. Meanwhile, in Missouri, Wynk made a notable appearance at 9th place in August, but did not maintain a top 30 position in subsequent months. This suggests that while Wynk has the potential to perform well, sustaining that momentum has been challenging in certain markets.
Examining sales trends, Wynk's performance in the Massachusetts market saw a decrease in sales from $26,390 in August to $13,760 by October, before falling out of the top ranks in November. This downward trend may reflect shifts in consumer preferences or the impact of seasonal demand fluctuations. The absence of Wynk in the Missouri rankings after August could imply either a strategic withdrawal or a significant drop in consumer interest. These movements highlight the competitive nature of the cannabis beverage market and suggest that Wynk may need to reassess its strategies to maintain and improve its market position across different states.
Competitive Landscape
In the Massachusetts beverage category, Wynk has experienced a notable decline in rank and sales over recent months, indicating a challenging competitive landscape. While Wynk maintained a consistent rank of 17th from August to October 2024, it fell out of the top 20 by November, suggesting a significant drop in market presence. In contrast, Drink Loud has shown relative stability, consistently ranking between 13th and 15th, with a gradual decrease in sales. Happy Valley started strong in August with a 10th place rank but did not appear in the top 20 in subsequent months, indicating a potential focus on other markets or categories. Meanwhile, Good Feels Inc improved its position to 16th by November, despite fluctuating sales, suggesting effective marketing or product strategies. These dynamics highlight the competitive pressures Wynk faces, emphasizing the need for strategic adjustments to regain market share and improve sales performance.
Notable Products
In November 2024, the top-performing product from Wynk was the CBD/THC 1:1 Black Cherry Fizz Infused Seltzer (2.5mg CBD, 2.5mg THC, 250ml, 12oz), which ascended to the number one rank with sales of 923 units. The CBD/THC 1:1 Juicy Mango Infused Seltzer (5mg CBD, 5mg THC, 12oz), previously holding the top rank, moved to second place. The CBD/THC 1:1 Lime Twist Infused Seltzer (2.5mg CBD, 2.5mg THC,12oz) maintained its third position from October. Meanwhile, the CBD/THC 1:1 Lime Twist Infused Seltzer (5mg CBD, 5mg THC, 12oz) and the CBD/THC 1:1 Black Cherry Fizz Infused Seltzer (5mg CBD, 5mg THC, 355ml, 12oz) held steady in fourth and fifth places, respectively. Overall, the rankings indicate a shift in consumer preference towards the Black Cherry Fizz variant with lower CBD and THC content.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
