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Sep-2024
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Overview
Market Insights Snapshot
XMG has demonstrated a consistent and dominant presence in the Beverage category across several Canadian provinces, maintaining the top rank from June through September 2024 in Alberta, British Columbia, Ontario, and Saskatchewan. This unyielding hold on the number one spot highlights their strong brand loyalty and market penetration. Notably, while the sales figures in Alberta and Ontario showed fluctuations, with a peak in August and a decline in September, the brand's leadership position remained unchallenged. This suggests that despite the variations in monthly sales, XMG's overall market strategy and consumer appeal are effectively sustaining its top-tier status.
In British Columbia, XMG experienced a notable dip in sales from August to September 2024, yet retained its leading position in the Beverage category. This indicates potential market dynamics or seasonal factors influencing consumer purchasing behavior, which could be a point of interest for further analysis. Similarly, in Saskatchewan, XMG's sales mirrored a similar trend of peaking in August before falling in September, yet their consistent rank suggests that competitors are not closing the gap. The absence of XMG from the top 30 brands in other states or categories could be viewed as an opportunity for market expansion or a strategic focus on their stronghold regions. These insights provide a glimpse into XMG's performance landscape, hinting at both strengths and potential areas for growth.
Competitive Landscape
In the Ontario beverage category, XMG has consistently maintained its top position from June to September 2024, indicating strong brand loyalty and market presence. Despite a slight dip in sales in September, XMG's leadership remains unchallenged. Meanwhile, Versus has held the second position throughout the same period, but its sales figures show a downward trend, which could be an opportunity for XMG to further solidify its dominance. On the other hand, Phresh Cannabis Beverages has shown a slight improvement in rank, moving from fourth to third place by August, although its sales also declined in September. This competitive landscape suggests that while XMG is currently the leader, staying vigilant and responsive to market shifts is crucial to maintaining its top rank amidst fluctuating sales trends of competitors.
Notable Products
In September 2024, the top-performing product for XMG was Cream Soda (10mg THC, 355ml), maintaining its first-place ranking consistently from June to September, with sales of 41,336 units. Following closely, the Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Drink (10mg CBG, 10mg THC) also held its second-place position throughout these months. The Plus - THC/CBG 1:1 Paradise Treat Sparkling Beverage (10mg CBD, 10mg THC) and Plus - CBG:THC 1:1 Grape Ape Soda (10mg CBG, 10mg THC 355ml) maintained their third and fourth ranks respectively. Notably, Zero - Orange Soda (10mg THC, 355ml) retained the fifth position since it first appeared in July. The rankings for these products have remained stable, showing consistent consumer preference for these top beverages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
