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Nov-2024
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Overview
Market Insights Snapshot
The performance of XMG in the beverage category across various Canadian provinces demonstrates a consistent dominance in the market. In Alberta, XMG has maintained its top position from August through November 2024, indicating a strong hold on consumer preference in this province. Similarly, in Ontario, XMG has consistently ranked number one throughout the same period, highlighting its robust market presence. Meanwhile, in Saskatchewan, XMG also retained the top spot each month, reflecting its widespread appeal. However, it's noteworthy that in British Columbia, XMG slipped from the first to the second position in October and November 2024, which could suggest emerging competition or shifting consumer preferences in this region.
Analyzing the sales trends, XMG experienced some fluctuations in sales figures across these provinces. For instance, in Alberta, while the brand maintained its top ranking, there was a noticeable dip in sales from August to September 2024, followed by a modest recovery in the subsequent months. This pattern was also reflected in Ontario, where sales decreased from August to September but stabilized in the following months. The brand's consistent ranking in these provinces, despite sales variations, suggests a loyal customer base that might be influenced by seasonal or economic factors. In British Columbia, the drop in ranking from first to second place aligns with a significant decrease in sales from August to October, indicating potential challenges that could be explored further.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, XMG has consistently maintained its top position from August to November 2024, showcasing its strong market presence and consumer preference. Despite a noticeable decline in sales from August to September, XMG's ability to retain the number one rank indicates a robust brand loyalty and effective market strategies. Meanwhile, Versus has held the second position throughout the same period, although its sales have shown a downward trend, which could suggest potential vulnerabilities that XMG could exploit to further solidify its lead. On the other hand, Collective Project has demonstrated a positive trajectory by climbing from the fifth to the third position, with a consistent increase in sales, signaling a growing competitive threat. This dynamic suggests that while XMG remains the leader, it must continue to innovate and engage with consumers to fend off rising competitors like Collective Project.
Notable Products
In November 2024, XMG's top-performing product was Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its number one rank for four consecutive months with sales of 37,686 units. The Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Drink (10mg CBG, 10mg THC, 355ml) held steady at the second position, reflecting consistent popularity. Zero - Orange Soda (10mg THC, 355ml) improved its rank from fifth in August and September to third in November, showing a positive sales trend. The Plus - THC/CBG 1:1 Paradise Treat Sparkling Beverage (10mg CBD, 10mg THC) slipped one spot to fourth place, while the Plus - CBG:THC 1:1 Grape Ape Soda (10mg CBG, 10mg THC 355ml) remained in fifth. Overall, the rankings suggest stability in consumer preferences for XMG's top beverages, with minor shifts indicating emerging trends.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
