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Dec-2025
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Overview
Market Insights Snapshot
XMG has shown a consistent performance across multiple Canadian provinces, particularly in the Beverage category. In Alberta and Ontario, XMG maintained its top position from September to December 2025, indicating a strong hold in these markets. The brand's sales in Alberta demonstrated a notable increase from November to December 2025, suggesting a positive trend as they closed the year. Similarly, in Saskatchewan, XMG consistently ranked first, with a steady rise in sales over the observed months. This stability in rankings highlights XMG's dominance in the Beverage category within these provinces.
In British Columbia, XMG consistently held the second position from September to December 2025, which reflects a strong but slightly less dominant presence compared to other provinces. The sales figures in British Columbia remained relatively stable, with a minor fluctuation observed in October. Interestingly, the absence of XMG in the top 30 brands in any other states or provinces could suggest either a strategic focus on the Canadian market or challenges in penetrating other regions. This concentrated presence in Canadian provinces might be an area for potential growth or a deliberate strategy to solidify their market position before expanding further.
Competitive Landscape
In the Alberta beverage category, XMG has consistently maintained its top position from September to December 2025, showcasing its strong market presence and consumer preference. Despite a slight dip in sales in November, XMG's December sales rebounded significantly, reinforcing its leadership. Meanwhile, Sweet Justice and Mollo have been vying for the second and third spots, with Sweet Justice overtaking Mollo in November before Mollo regained its position in December. Sweet Justice's notable sales surge in December, however, suggests a potential upward trend that could challenge XMG's dominance if sustained. This competitive dynamic highlights the importance for XMG to continue innovating and engaging with its customer base to maintain its leading edge in the Alberta market.
Notable Products
In December 2025, XMG's top-performing product was the Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its number one rank with notable sales of 30,916 units. Cherry Cola (10mg THC, 355ml) held steady at the second position, while Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Drink (10mg CBG, 10mg THC, 355ml) consistently ranked third. Zero - Orange Soda (10mg THC, 355ml) and Plus - THC/CBG 1:1 Paradise Treat Sparkling Beverage (10mg CBD, 10mg THC) followed in fourth and fifth positions, respectively. These rankings remained unchanged from September through December 2025, reflecting stable consumer preferences. The sales figures indicate an increasing trend, especially for the top-ranked Cream Soda, which saw a significant rise from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
