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Apr-2026
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Overview
Market Insights Snapshot
XMG has maintained a strong performance in the beverage category across several Canadian provinces. In Alberta, the brand has consistently held the top position from January through April 2026, despite a slight dip in sales in February. Similarly, in Ontario, XMG has also secured the number one rank throughout the same period, indicating a robust brand presence and consumer preference. However, in Saskatchewan, although XMG began the year as the top-ranked brand, it slipped to second place in April, suggesting potential competitive pressures or shifts in consumer preferences.
Meanwhile, in British Columbia, XMG has shown resilience by reclaiming the second position in April after briefly dropping to third in March. This indicates a positive trend in sales and market share for the brand in this region. The absence of XMG from the top 30 rankings in any other states or categories suggests that their focus remains heavily concentrated in the beverage segment within these specific provinces. This strategic positioning seems to be paying off, as evidenced by their continued dominance in these markets, although there may be untapped opportunities in other regions and product categories.
Competitive Landscape
In the Alberta beverage category, XMG has consistently maintained its top position from January to April 2026, demonstrating its dominance in the market. Despite a slight dip in sales from January to February, XMG's sales rebounded in March and continued to grow in April. This stability in rank and recovery in sales highlights XMG's strong brand presence and customer loyalty. Meanwhile, Mary Jones has shown significant growth, climbing from fourth place in January to consistently holding the second position from February onwards, with a notable increase in sales each month. This upward trend for Mary Jones suggests a growing competitive pressure on XMG, although it has not yet affected XMG's leading rank. Mollo remains a steady competitor, maintaining the third position for most months, except for a brief dip to fourth in February. The competitive landscape in Alberta's beverage category is dynamic, with XMG needing to continue its strategic efforts to stay ahead of the rising competition.
Notable Products
In April 2026, XMG's top-performing product was Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its consistent first-place ranking from previous months with sales of 24,459 units. Cherry Cola (10mg THC, 355ml) also held steady at the second position, continuing its strong performance. Zero - Orange Soda (10mg THC, 355ml) regained its third-place ranking, after briefly dropping to fourth in February. Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Soda (10mg CBG, 10mg THC, 355ml) remained in fourth place, while Plus - THC/CBG 1:1 Paradise Treat Sparkling Beverage (10mg CBD, 10mg THC, 12oz, 355ml) consistently ranked fifth. Overall, the rankings for XMG products in April showed stability with no significant changes from March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
