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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, XMG’s mix concentrated in Beverage at 99.26% share (rank 1 in Beverage within Alberta), with Edible at 0.74% share; Beverage declined -23.18% YoY and -4.83% MoM while Edible fell -17.76% YoY and -32.38% MoM. Average price rose 15.18% YoY to $7.63, while Beverage priced at $7.60 and Edible at $13.58, indicating a price/mix skew toward lower-priced volume even as category breadth narrowed. The pattern implies XMG is over-indexed to a single category where YoY volume pressure outweighs price gains, and the sharper -32.38% MoM drop in Edible suggests limited diversification capacity at the margin.
With brand sales down -23.14% YoY and -31.26% over 24 months, the -4.83% MoM Beverage contraction alongside a rank position of 1 signals that category-level headwinds, not just share loss, drive recent results, while the 15.18% YoY price increase compresses price elasticity room. The mix concentration at 99.26% share combined with a month-on-month Edible retrenchment of -32.38% implies defensible placement where XMG leads on availability and pricing within Beverage, but limited cross-category insulation increases exposure to month-level volatility; maintaining rank 1 while volumes contract suggests the immediate task is stabilizing core Beverage velocity rather than expanding Edible contribution.
Competitive Landscape
XMG holds #1 in ON Beverage in August 2026, unchanged from #1 year over year, with stability also at #1 over the last three months; this steady rank contrasts with Versus improving from #3 to #2 alongside a 6.8% YoY sales lift, while Mollo slid from #2 to #3 with a −13.8% YoY sales change. Further pressure emerges as Ray's Lemonade moved from #5 to #4 with a 14.6% YoY gain and Mary Jones advanced from #8 to #5 on 44.1% YoY growth, putting momentum in the chasing pack; the pattern implies XMG’s flat #1 rank masks rising upward mobility among followers, so maintaining peak rank reached in August 2026 will depend on countering competitors’ faster percentage gains.
Notable Products
Plus - THC/CBG 1:1 Paradise Treat Sparkling Beverage (10mg CBD, 10mg THC, 12oz, 355ml) posted the steepest movement in August 2026 with a -11.24% month-over-month decline, slipping while Zero - Orange Soda (10mg THC, 355ml) rose +15.02% to rank 1; this divergence implies value is consolidating at the top SKU as mixed-ratio Plus offerings cool. Zero - Orange Soda at rank 1 versus Cream Soda (10mg THC, 355ml) at rank 3, combined with Zero - Cream Soda’s +7.00% MoM climb at rank 8, shows sugar-free Zero variants gaining ground against legacy sugared flavors that fell -4.66% and -4.03%, which suggests formulation (Zero vs classic) is driving share shifts more than flavor. With seven of the top ten coming from the Plus or Atomic Sours 1:1 families but posting mixed MoM results from +7.89% to -14.10%, the category concentration is high yet momentum is uneven, pointing to a need for SKU pruning within the 1:1 lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
