.svg){kind=small}
Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
XMG concentrated 97.91% of June 2026 sales in Beverage, where sales fell 23.18% year over year and 10.27% month over month, while the small Edible line held 2.09% share with a 1,695.90% year-over-year surge but a 26.07% month-over-month pullback. Despite Beverage pressure, the brand’s average price rose 14.29% year over year to $7.88, and overall brand sales declined 21.63% year over year, indicating that June 2026 mix and pricing offset volume but not enough to reverse the contraction. With Beverage ranked 1 in Alberta and the category’s 97.91% weight, XMG’s category concentration magnifies the -10.27% monthly dip, implying limited buffer against category-specific headwinds.
The mix shift implies a reliance on premiumization within Beverage—up 14.29% in average price—while the outsized but small Edible presence created volatility, as a 1,695.90% year-over-year spike could not counter a 26.07% month-over-month retreat at just 2.09% share. Holding rank 1 in Alberta Beverage while Beverage fell 23.18% year over year signals leadership that is tied to a shrinking core, so the path forward likely rests on stabilizing Beverage volume while pacing measured Edible expansion to dilute exposure without eroding the 97.91% Beverage share too quickly.
Competitive Landscape
XMG holds #1 in AB Beverage in June 2026 with no YoY rank change from #1, and no three-month movement from #1 to #1, while the peak rank remains #1 in June 2026; in contrast, Mary Jones improved from #4 to #2 alongside a 177.5% YoY sales increase, and Mollo slipped from #2 to #3 with a 17.4% YoY sales decline. Further down the ladder, Bubble Kush rose from #7 to #4 with 62.4% YoY growth, while Sense & Purpose Beverages climbed from #8 to #5 with 65.0% YoY growth; the mix of flat #1 stability for XMG and multi-rank advances among challengers implies that XMG’s unchanged lead is sustained by entrenched share rather than recent acceleration, signaling rising competitive pressure on retention and velocity.
Notable Products
Cream Soda (10mg THC, 355ml) posted the steepest decline at -20.47% month over month to rank 3 in June 2026, while Zero - Cream Soda (10mg THC, 355ml) fell -17.71% to rank 8, indicating flavor fatigue concentrated in cream variants despite Cherry Cola (10mg THC, 355ml) holding rank 1 with a -4.22% dip. Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Soda (10mg CBG, 10mg THC, 355ml) was the only top-five climber at +11.73% to rank 4, and five of the top ten are Plus or Atomic Sours 1:1 CBG/THC SKUs, signaling consumer shift toward functional 1:1 profiles over legacy full-THC sodas.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
