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Jan-2025
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Overview
Market Insights Snapshot
XMG has demonstrated a consistent performance in the Beverage category across several Canadian provinces. Notably, in Alberta, XMG has maintained the top position from October 2024 through January 2025, showcasing its dominance in the market with stable sales figures. Similarly, in Ontario and Saskatchewan, XMG has held the number one position throughout the same period, indicating a strong brand presence and consumer preference. In British Columbia, XMG experienced a slight dip in December 2024, moving from second to third place, but quickly regained the top spot in January 2025. This fluctuation suggests a competitive landscape in British Columbia, yet XMG's ability to rebound quickly highlights its resilience and adaptability.
However, the absence of XMG from the top 30 brands in any other state or province outside of the ones mentioned above could be a cause for concern or an opportunity for growth, depending on the strategic goals of the brand. This absence indicates areas where XMG might not currently have a significant market presence or where competition is particularly fierce. On the other hand, the consistent top rankings in the provinces where XMG is present suggest a focused and successful strategy in those regions. The brand's ability to maintain or regain top positions in competitive markets like British Columbia is indicative of its strong brand equity and effective market strategies. For those interested in the detailed performance metrics and strategic insights, further analysis would be required to uncover the specific factors contributing to XMG's market dynamics.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, XMG has consistently maintained its top position from October 2024 through January 2025. This unwavering rank indicates a strong brand presence and customer loyalty, as it outperforms competitors such as Versus and Collective Project, which have held steady at the second and third ranks, respectively, during the same period. Despite fluctuations in monthly sales, XMG's ability to retain the number one spot suggests effective marketing strategies and product offerings that resonate well with consumers. Notably, while Versus experienced a slight dip in sales from December 2024 to January 2025, XMG's sales remained robust, further solidifying its leadership in the market. This consistent performance highlights XMG's competitive edge and positions it as a formidable leader in Ontario's cannabis beverage sector.
Notable Products
In January 2025, the top-performing product for XMG was Cream Soda (10mg THC, 355ml), maintaining its leading position from previous months with sales reaching 36,826 units. The Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Drink (10mg CBG, 10mg THC, 355ml) held steady in the second position, continuing its consistent performance. Zero - Orange Soda (10mg THC, 355ml) remained in third place, showing no change in rank from December 2024. Plus - THC/CBG 1:1 Paradise Treat Sparkling Beverage (10mg CBD, 10mg THC) followed in fourth, while Plus - CBG:THC 1:1 Grape Ape Soda (10mg CBG, 10mg THC 355ml) maintained its fifth position. Notably, the rankings have remained stable from December 2024, indicating a strong and consistent market preference for these beverages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
