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Dec-2024
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Overview
Market Insights Snapshot
XMG has demonstrated a notable performance across several Canadian provinces, particularly in the Beverage category. In Alberta, XMG consistently maintained its top position from September through December 2024, indicating a strong and stable market presence. This consistency is mirrored in Ontario, where XMG also held the number one rank throughout the same period, showcasing its dominance in the Beverage sector. However, in British Columbia, there was a slight decline in ranking from first in September to third by December, which may suggest increasing competition or shifting consumer preferences in that region.
In Saskatchewan, XMG maintained its leading position throughout the last quarter of 2024, which is indicative of a strong brand loyalty or effective market strategies in this province. The consistent top ranking across multiple provinces is a testament to XMG's robust market strategy and product appeal in the Beverage category. However, the absence of XMG in the top 30 brands in any other state or category during these months might indicate areas where the brand could expand or improve its market reach. Such insights could be pivotal for strategic planning and future growth initiatives.
Competitive Landscape
In the highly competitive beverage category in Ontario, XMG has consistently maintained its top position from September to December 2024, showcasing its strong market presence and consumer preference. Despite a slight dip in sales in October, XMG rebounded with a significant increase in December, indicating a positive sales trajectory. Competitors such as Versus and Collective Project have maintained their ranks at second and third, respectively, throughout the same period. Notably, Collective Project experienced a substantial increase in sales, particularly in December, which could pose a future challenge to XMG if the trend continues. However, XMG's ability to sustain its number one rank amidst growing competition underscores its robust brand loyalty and effective market strategies.
Notable Products
In December 2024, the top-performing product for XMG was Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its number one rank since September with sales reaching 40,141 units. The Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Drink (10mg CBG, 10mg THC, 355ml) consistently held the second position across the same period, showing a notable increase in sales to 26,027 units. Zero - Orange Soda (10mg THC, 355ml) climbed from fifth place in September to secure the third spot by December, reflecting a steady growth in popularity and sales. The fourth-ranked product, Plus - THC/CBG 1:1 Paradise Treat Sparkling Beverage (10mg CBD, 10mg THC), exhibited a slight decline in rank from November but managed to maintain strong sales figures. Lastly, Plus - CBG:THC 1:1 Grape Ape Soda (10mg CBG, 10mg THC 355ml) remained in the fifth position, indicating consistent demand despite a decrease in sales from September to December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
