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Nov-2025
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Overview
Market Insights Snapshot
XMG has demonstrated consistent dominance in the beverage category across multiple Canadian provinces, maintaining its top rank in Alberta, Ontario, and Saskatchewan from August through November 2025. This unwavering performance highlights the brand's strong market presence and consumer preference in these regions. In British Columbia, XMG holds a steady second place, indicating a robust competitive stance even as sales figures show some fluctuation. Despite a slight decline in sales in Alberta, XMG's leadership position remains unchallenged, suggesting a loyal customer base that values the brand's offerings.
Interestingly, while XMG maintains a solid presence in the top rankings in these provinces, the brand's performance in other categories or regions outside of the top 30 remains unexplored in this dataset. This absence could indicate either a strategic focus on the beverage category or potential areas for growth and market expansion. The consistent top rankings in Ontario and Saskatchewan, coupled with the brand's stable positioning in British Columbia, suggest that XMG has effectively tapped into consumer preferences in these regions. However, the brand's ability to sustain and potentially grow its market share will depend on how it navigates the evolving consumer landscape and competitive pressures in the coming months.
Competitive Landscape
In the highly competitive cannabis beverage market in Alberta, XMG has consistently maintained its top position from August to November 2025, showcasing its strong market presence and consumer preference. Despite a slight decline in sales from September to November, XMG remains unchallenged at the number one rank. Meanwhile, Mollo and Sweet Justice have been vying for the second and third positions, with Mollo reclaiming the second spot in November after a dip to third in September and October. This fluctuation highlights the dynamic nature of the market, where Sweet Justice briefly overtook Mollo in September and October. The consistent top ranking of XMG suggests a robust brand loyalty and effective market strategy, positioning it as a leader in the Alberta cannabis beverage sector.
Notable Products
In November 2025, XMG's top-performing product was Cream Soda 10mg THC 355ml, maintaining its first-place ranking consistently from August through November with sales figures reaching 25,297. Cherry Cola 10mg THC 355ml held steady in the second position, although its sales slightly decreased compared to previous months. The Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Drink 10mg CBG 10mg THC 355ml remained in third place, showing a gradual decline in sales over the months. Zero - Orange Soda 10mg THC 355ml and Plus - THC/CBG 1:1 Paradise Treat Sparkling Beverage 10mg CBD 10mg THC retained their fourth and fifth positions respectively, with both products experiencing a slight dip in sales. Overall, the rankings for XMG's top products have remained stable, though there is a noticeable trend of declining sales across the board.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
