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Jan-2025
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Overview
Market Insights Snapshot
XPLOR has shown notable performance in the Vapor Pens category across several Canadian provinces. In Alberta, XPLOR has demonstrated a consistent upward trajectory, improving from 11th place in October 2024 to reaching 8th place by December 2024, before settling at 9th in January 2025. This upward movement corresponds with a steady increase in sales, indicating a growing consumer preference for XPLOR's offerings in this category. Meanwhile, in Saskatchewan, XPLOR made a significant entry into the top 30 brands, starting at 19th position in November 2024 and climbing to 15th by January 2025. This suggests that XPLOR is gaining traction in new markets, which could be a promising sign for future growth.
In Ontario, XPLOR's performance varies between categories. The brand maintained a strong position in the Vapor Pens category, consistently ranking 3rd from November 2024 through January 2025, reflecting stable consumer demand and brand loyalty. However, the Pre-Roll category tells a different story. Here, XPLOR did not make it into the top 30 in October 2024, but managed to climb to 48th by December, only to fall back to 52nd by January 2025. This fluctuation indicates potential challenges in gaining a foothold in the Pre-Roll market within Ontario, suggesting that while XPLOR is a formidable player in Vapor Pens, it may need to strategize differently to capture and maintain market share in Pre-Rolls.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, XPLOR has demonstrated a notable upward trajectory in both rank and sales, reflecting its growing market presence. From October 2024 to January 2025, XPLOR improved its rank from 4th to 3rd, surpassing General Admission, which slipped from 3rd to 5th. This advancement indicates XPLOR's effective strategies in capturing consumer interest and increasing its market share. Despite remaining consistently behind Back Forty / Back 40 Cannabis and BoxHot, which held the 1st and 2nd positions respectively, XPLOR's sales growth from approximately 1.57 million CAD in October to over 2.07 million CAD in January suggests a strong upward trend. Meanwhile, DEBUNK emerged as a close competitor, climbing from 11th to 4th, indicating a dynamic market environment where XPLOR must continue to innovate to maintain its competitive edge.
Notable Products
In January 2025, the top-performing product for XPLOR was the Rainbow Razz Co2 Cartridge (1g) in the Vapor Pens category, maintaining its number one rank consistently since October 2024, with sales reaching 16,580 units. The Jungle Fruit CO2 Cartridge (1g) and Red Hawaiian Co2 Cartridge (1g) also held steady in their second and third positions, respectively, indicating strong and stable demand. Notably, the Beast Berry CO2 Cartridge (1g) improved its rank, moving from fifth to fourth place, demonstrating a positive upward trend in sales. Meanwhile, Nana's Jam CO2 Cartridge (1g) experienced a slight drop to fifth place, despite consistent sales performance in the previous months. Overall, the Vapor Pens category shows robust sales dynamics with a clear preference for certain flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
