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Oct-2024
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Overview
Market Insights Snapshot
XPLOR has demonstrated varied performance across different categories and provinces, with notable trends in the Vapor Pens category. In Alberta, XPLOR maintained a consistent presence in the top 15 for Vapor Pens, ranking 8th in July 2024 and holding a steady 11th place by October 2024. This stability suggests a strong foothold in the Alberta market, despite a slight dip in sales in September before a rebound in October. Meanwhile, in Ontario, XPLOR has shown remarkable consistency, remaining within the top 5 for Vapor Pens throughout the four months, indicating robust demand and consumer loyalty in this category. However, in Saskatchewan, XPLOR's presence in the Vapor Pens category was not evident until October, where it entered at 13th, highlighting a potential area for growth and market penetration.
In contrast, XPLOR's performance in the Pre-Roll category has been less consistent. In Ontario, the brand fell out of the top 30 after July, indicating challenges in maintaining a competitive edge in this segment. This downward trend in rankings from 30th in July to 54th by October suggests a need for strategic adjustments in Ontario's Pre-Roll offerings. Interestingly, in Saskatchewan, XPLOR made a brief appearance in the top 30 for Pre-Rolls in August, ranking 21st, but did not sustain this position in subsequent months. This fleeting presence points to potential opportunities for XPLOR to explore and capitalize on the Pre-Roll market in Saskatchewan, provided they can address the factors that led to their initial ranking.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, XPLOR has demonstrated a notable upward trajectory in recent months. From July to October 2024, XPLOR improved its rank from 5th to 4th, indicating a positive shift in its market position. This advancement is particularly significant given the consistent performance of competitors like Spinach, which maintained a stable rank at 4th before dropping to 5th, and General Admission, which held steady at 3rd place throughout the period. Meanwhile, BoxHot consistently occupied the 2nd position, showcasing strong sales figures. XPLOR's sales have shown a steady increase, contrasting with the declining sales of some competitors, which suggests a growing consumer preference for XPLOR's offerings. This trend positions XPLOR as a rising contender in the Ontario vapor pen market, potentially poised for further gains if current dynamics continue.
Notable Products
In October 2024, the top-performing product from XPLOR was the Rainbow Razz Co2 Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from September with sales of 17,576. The Jungle Fruit CO2 Cartridge (1g) held steady at the second position, reflecting consistent demand since August. Red Hawaiian Co2 Cartridge (1g) remained in the third spot, showing stable performance over the months. Nana's Jam CO2 Cartridge (1g) continued to rank fourth, indicating a gradual increase in sales since July. Beast Berry CO2 Cartridge (1g) debuted at fifth place in September and maintained this position in October, suggesting growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
