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Nov-2024
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Overview
Market Insights Snapshot
XPLOR has shown a dynamic performance across various categories and regions, with notable achievements in the Vapor Pens category. In Ontario, XPLOR has consistently improved its position, climbing from the 5th rank in August 2024 to 3rd by November 2024, reflecting a strong upward trend in sales from approximately 1.58 million to 1.77 million. Meanwhile, in Alberta, XPLOR maintained a stable presence within the top 10 for Vapor Pens, finishing November 2024 in the 9th position, indicating a recovery in sales after a dip in September. This resilience in Alberta, coupled with the impressive growth in Ontario, highlights XPLOR's robust market strategy in the Vapor Pens category.
However, XPLOR's performance in the Pre-Roll category in Ontario indicates room for improvement, as it did not break into the top 50 rankings during the observed months. This contrasts sharply with its Vapor Pens success, suggesting a potential area for strategic focus. In Saskatchewan, XPLOR made significant strides in the Vapor Pens category, moving from outside the top 30 in August to 13th place by October and November 2024, which marks a promising development in that market. The absence from the top ranks earlier in the year underscores the brand's potential for further expansion and market penetration in these regions.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, XPLOR has demonstrated a notable upward trend in both rank and sales over the past few months. In August 2024, XPLOR was ranked 5th, but by November 2024, it had climbed to 3rd place, surpassing General Admission, which saw a decline from 3rd to 4th place during the same period. This shift indicates a positive reception of XPLOR's products, as evidenced by its increasing sales figures. Meanwhile, Back Forty / Back 40 Cannabis and BoxHot have maintained their positions at 1st and 2nd, respectively, suggesting that while XPLOR is gaining ground, it still faces strong competition from these leading brands. Interestingly, DEBUNK also made a significant leap from 11th to 5th place, highlighting a dynamic market where consumer preferences are actively shifting. This competitive analysis underscores the importance for XPLOR to continue innovating and capitalizing on its current momentum to further solidify its position in the Ontario vapor pen market.
Notable Products
In November 2024, Jungle Fruit CO2 Cartridge (1g) reclaimed the top spot among XPLOR's products, with sales reaching 14,392 units. Rainbow Razz Co2 Cartridge (1g), which was the leader in the previous two months, dropped to second place. Red Hawaiian Co2 Cartridge (1g) maintained its third-place ranking consistently since September 2024. Nana's Jam CO2 Cartridge (1g) remained stable at fourth place throughout the months analyzed. Beast Berry CO2 Cartridge (1g) continued to hold the fifth position, showing a steady increase in sales since its introduction in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
