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Dec-2024
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Overview
Market Insights Snapshot
XPLOR has shown a notable upward trajectory in the Vapor Pens category across multiple regions. In Alberta, the brand maintained its 11th position in September and October 2024 but climbed to 8th and then 7th by December. This consistent rise indicates a strengthening market presence, supported by a significant increase in sales from October to December. Similarly, in Ontario, XPLOR maintained a strong position, staying in the top 4 and moving up to 3rd place by November, with sales reaching over two million by December. In Saskatchewan, XPLOR was absent from the top 30 in September but made a significant entry at 22nd in October, improving to 16th by December, pointing to emerging brand recognition.
In the Pre-Roll category, XPLOR's performance in Ontario has been less dynamic. The brand was ranked 57th in both September and October 2024, with slight improvements to 51st and 49th by November and December, respectively. Although the sales figures indicate some growth, the brand's position outside the top 30 suggests it has yet to capture a significant share of the Pre-Roll market. The absence of rankings in other states or provinces for this category suggests that XPLOR may not yet be a key player in the Pre-Roll segment outside Ontario, which could be a strategic area for future growth. This disparity between categories highlights potential areas for strategic focus and market expansion.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, XPLOR has demonstrated notable resilience and growth. From September to December 2024, XPLOR improved its rank from 4th to 3rd, indicating a positive trajectory in the market. This upward movement is significant, especially considering the consistent dominance of Back Forty / Back 40 Cannabis and BoxHot, which held the 1st and 2nd positions respectively throughout the same period. Despite these strong competitors, XPLOR's sales have shown a steady increase, particularly in December 2024, where it saw a significant boost, closing the gap with General Admission, which experienced a decline in rank from 3rd to 5th. Additionally, XPLOR's ability to surpass DEBUNK, which climbed from 9th to 4th, underscores its competitive edge and growing consumer preference in the Ontario vapor pen market.
Notable Products
In December 2024, the top-performing product for XPLOR was the Rainbow Razz Co2 Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking consistently from September through December, with sales reaching 16,206 units. Following closely, the Jungle Fruit CO2 Cartridge (1g) also held a steady second position throughout these months. The Red Hawaiian Co2 Cartridge (1g) secured the third spot consistently, showing a solid performance with a slight increase in sales to 14,639 units in December. Nana's Jam CO2 Cartridge (1g) and Beast Berry CO2 Cartridge (1g) remained in fourth and fifth place, respectively, demonstrating stable rankings with incremental sales growth. Overall, the top five products showed consistent rankings from previous months, indicating strong brand loyalty and product popularity within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
