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Oct-2024
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Overview
Market Insights Snapshot
Yada Yada has shown a notable performance in the California market, particularly in the Flower category. Over the past few months, the brand has consistently maintained a presence within the top 30, with its rank improving from 23rd in both August and September to 19th in October. This upward trend suggests a growing consumer preference for Yada Yada's Flower products, despite a slight dip in sales during September. The brand's ability to rebound and improve its ranking indicates resilience and potential for further growth in this competitive category.
In contrast, Yada Yada's performance in the Pre-Roll category in California highlights some challenges. The brand was not ranked in the top 30 in September, which could be seen as a concerning dip, but it managed to climb back to 81st by October. This fluctuation suggests that while there is some traction, there is room for improvement in their Pre-Roll offerings. The lack of a ranking in September could indicate a need for strategic adjustments to better compete in this category, especially as they work to regain and sustain a higher position in the market.
Competitive Landscape
In the competitive California Flower market, Yada Yada has shown a fluctuating performance in recent months, with its rank improving from 23rd in September 2024 to 19th in October 2024. This upward trend suggests a positive shift in consumer preference or strategic adjustments by the brand. Notably, Coastal Sun Cannabis has consistently improved its rank, moving from 24th in July to 18th in October, indicating a significant competitive pressure on Yada Yada. Meanwhile, Fig Farms experienced a rank drop from 13th in August and September to 17th in October, which could provide an opportunity for Yada Yada to capture some of its market share. Traditional Co. saw a notable decline, dropping out of the top 20 by October, which may also benefit Yada Yada. Lastly, Cruisers has been climbing steadily, reaching 20th place in October, which could pose a future threat if this trend continues. Overall, Yada Yada's recent rank improvement amidst these competitive dynamics highlights its potential to strengthen its market position further.
Notable Products
In October 2024, the top-performing product from Yada Yada was GMO Shake (14g) in the Flower category, reclaiming the number one rank with impressive sales of 6542 units. Gorilla Glue #4 Smalls (20g) closely followed, maintaining a strong presence by ranking second, although it dropped from its top position in September. Gush Mints Shake (14g) showed resilience by securing the third spot despite not being ranked in September. Notably, Gush Mints Pre-Ground (14g) made its debut in the rankings at fourth place, indicating growing popularity. GMO Small (20g) remained consistent, holding steady at the fifth position, similar to its placement in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
