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Aug-2024
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Overview
Market Insights Snapshot
Yandi Fresh has experienced notable fluctuations in its performance across various categories and states. In Ontario, the brand's ranking in the Beverage category has shown a slight decline and subsequent stabilization over the past four months. Specifically, Yandi Fresh moved from 27th in May 2024 to 29th in June, then dipped to 30th in July, before slightly improving to 29th in August. This movement indicates a competitive landscape in the Beverage category within Ontario, where maintaining a top 30 position is challenging. The brand's sales figures also reflect a downward trend from May to July, with a minor recovery in August, hinting at potential seasonal or market-driven factors affecting their performance.
It is crucial to note that Yandi Fresh's presence is not consistent across all states and categories, as evidenced by its absence from the top 30 rankings in several instances. This lack of ranking in other states or categories can be seen as a missed opportunity or a need for strategic adjustments. For instance, the stable yet fluctuating performance in Ontario's Beverage category suggests that while Yandi Fresh has a foothold, there is room for improvement and growth. The brand's ability to bounce back slightly in August after a decline might indicate resilience and potential for further recovery or expansion. Observing these trends can provide insights into where Yandi Fresh might focus its efforts to enhance its market presence and overall performance.
Competitive Landscape
In the competitive landscape of the Ontario cannabis beverage market, Yandi Fresh has experienced notable fluctuations in its ranking and sales over the past few months. Starting at rank 27 in May 2024, Yandi Fresh saw a decline to rank 29 in June and further to rank 30 in July, before slightly improving to rank 29 in August. This downward trend in ranking is mirrored by a decrease in sales from May to July, with a slight recovery in August. In contrast, Sense & Purpose Beverages has shown consistent improvement, moving from rank 30 in May to 27 in July, and maintaining a strong position at 28 in August, with sales peaking in July. Similarly, Hover Beverages has demonstrated a positive trajectory, climbing from rank 29 in May to 27 in August, with a significant sales increase in July. Meanwhile, Kiss has experienced a sharp decline from rank 23 in May to 30 in August, indicating potential market volatility. The competitive dynamics suggest that while Yandi Fresh faces challenges, there are opportunities for strategic adjustments to regain market share and improve sales performance.
Notable Products
In August 2024, the top-performing product for Yandi Fresh was Peach Apple Cider Beverage (10mg THC, 355ml), maintaining its number one rank with sales of 1190 units. Raspberry Apple Cider Drink (10mg THC, 355ml) held the second position, consistent with its ranking in July, showing a notable increase from June. Cranberry Apple Cider Drink (10mg THC, 355ml) remained steady at the third spot, despite fluctuating ranks earlier in the year. Spiced Apple Cider Beverage (10mg) and Green Apple Cider Beverages (10mg) stayed in the fourth and fifth positions, respectively, showing a decline in sales over the months. Overall, the top products have shown some consistency in their rankings, though there has been a general trend of decreasing sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
