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Sep-2024
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Overview
Market Insights Snapshot
In the state of Michigan, YouMist has shown consistent performance within the Tincture & Sublingual category. The brand maintained a steady rank of 5th place from June through August 2024, before experiencing a slight decline to 6th place in September 2024. This movement suggests a minor shift in market dynamics or consumer preferences, which might be worth monitoring for potential trends. Despite the drop in rank, YouMist saw a notable increase in sales from June to August, peaking in August before a slight reduction in September. This indicates a strong presence in the market, albeit with some variability in consumer purchase behavior.
Interestingly, YouMist's absence from the top 30 rankings in other states and categories highlights both an opportunity and a challenge. On one hand, it suggests a potential untapped market where YouMist might expand its footprint; on the other hand, it could imply strong competition or market saturation in those areas. The brand's focused performance in Michigan could serve as a strategic model for entering or improving standings in other regions. Observing how YouMist adapts its strategies in response to these ranking shifts could provide valuable insights into its market approach and future growth potential.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Michigan, YouMist experienced a slight decline in rank from 5th to 6th place between June and September 2024. This change in rank is notable as it coincides with a fluctuation in sales, where YouMist saw a peak in August but a subsequent decrease in September. Meanwhile, Vlasic Labs improved its position, moving from 4th to 3rd place, indicating a strong upward trend in sales, especially in September. Mary's Medicinals maintained a steady presence in the top 3 but dropped to 4th in September, which may have contributed to the competitive pressure on YouMist. On the other hand, Neno's Naturals remained relatively stable in the lower ranks, suggesting less impact on YouMist's market position. These dynamics highlight the competitive pressures YouMist faces and the importance of strategic adjustments to regain or improve its ranking and sales performance.
Notable Products
In September 2024, the top-performing product from YouMist was Sleepy Mist - CBD/THC 1:1 Mint Breath Spray, which rose to the number one spot with sales reaching 375 units. Energy Mist - CBD/THC 1:1 Cinnamon Breathspray secured the second position, climbing from the fifth rank in August, with a notable increase in sales. Blue Raspberry Mist Breathspray, which previously held the top rank in August, fell to third place. Mint Mist Breathspray, a new entry in the rankings, debuted at fourth place. Mellow Mist- CBD/THC 1:1 Citrus Breathspray experienced a decline, dropping to fifth place from its consistent third-place ranking in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
