Jan-2025
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Overview
Market Insights Snapshot
In the state of Michigan, YouMist has shown a notable presence in the Tincture & Sublingual category. As of October 2024, the brand was ranked 6th, indicating a strong foothold in this market segment. However, the absence of rankings in November, December, and January suggests that YouMist was not in the top 30 brands for those months, which could imply a decline in market presence or increased competition. This drop-off in rankings might be a point of concern for stakeholders, as maintaining visibility in the top tier is crucial for brand recognition and sales momentum.
While specific sales figures beyond October 2024 are not provided, the initial sales number indicates a promising start. The brand's performance in Michigan's Tincture & Sublingual market could be indicative of trends in consumer preferences or shifts in competitive dynamics. The lack of data for subsequent months might also suggest an opportunity for YouMist to reassess its strategies and regain its standing. Observing these movements can provide valuable insights into the brand's market strategies and potential areas for growth or improvement.
Competitive Landscape
In the Michigan Tincture & Sublingual category, YouMist experienced a notable shift in its competitive standing over the last quarter of 2024. Initially ranked 6th in October, YouMist did not maintain a top 20 position in the subsequent months, indicating a significant drop in rank and potentially sales. In contrast, Mary's Medicinals consistently held the 4th position throughout the same period, suggesting a stable market presence. Meanwhile, Neno's Naturals showed a positive trend, climbing from 8th to 5th place by November and maintaining that rank into January 2025. This upward trajectory for Neno's Naturals, coupled with the stability of Mary's Medicinals, highlights the competitive pressure on YouMist, which may need to reassess its market strategies to regain its standing and improve sales performance in this category.
Notable Products
In January 2025, the top-performing product from YouMist was Sleepy Mist - CBD/THC 1:1 Mint Breath Spray (150mg CBD, 150mg THC) in the Tincture & Sublingual category, which achieved the number one rank with notable sales of 114 units. Mint Mist Breathspray (200mg) climbed to the second position, improving from fourth place in December 2024. Energy Mist - CBD/THC 1:1 Cinnamon Breathspray (150mg CBD, 150mg THC) maintained a steady third place, consistent with its ranking in December 2024. Watermelon Mist Breathspray (200mg) entered the rankings at fourth place, showing new growth in January. Blue Raspberry Mist Breathspray (200mg) rounded out the top five, holding its position from December 2024 despite a slight decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.