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Dec-2024
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Overview
Market Insights Snapshot
In the Michigan market, YouMist has shown a notable presence in the Tincture & Sublingual category. Throughout the months of September to November 2024, YouMist maintained a steady position, ranking 5th in September and then slightly declining to the 6th position in both October and November. However, by December, YouMist did not appear in the top 30 rankings, indicating a potential decline in market presence or increased competition. This drop from a consistent top 10 position to falling out of the top 30 suggests that YouMist may need to reassess its strategies to regain its foothold in this category.
Sales figures reflect the ranking changes, with a noticeable decrease from September's sales to November. The decline in sales from $18,353 in September to $10,736 in November suggests a downward trend that aligns with the drop in rank. The absence of December's ranking and sales data could imply a further decline or a strategic shift away from the Michigan market. Observing these trends, it is crucial to consider how external factors, such as market saturation or consumer preference shifts, may have influenced YouMist's performance.
Competitive Landscape
In the Michigan Tincture & Sublingual category, YouMist has experienced a notable decline in its market position over the last few months of 2024. Starting in September, YouMist held the 5th rank but slipped to 6th in both October and November, and by December, it was no longer in the top 20. This decline in rank correlates with a decrease in sales, which dropped significantly from September to November. In contrast, Mary's Medicinals maintained a steady 4th rank throughout the same period, showcasing consistent sales figures. Meanwhile, Neno's Naturals showed a positive trajectory, climbing from 8th in October to 5th by November and maintaining that position in December, indicating a growing consumer preference. This competitive landscape suggests that while YouMist is facing challenges in maintaining its market share, competitors like Mary's Medicinals and Neno's Naturals are either holding steady or gaining ground, potentially impacting YouMist's future strategies and sales efforts.
Notable Products
In December 2024, the top-performing product for YouMist was Monster X Energy Mist (150mg THC, 150mg CBG), which climbed to the first position from fifth place in November, achieving an impressive sales figure of 193 units. Following closely was Mellow Mist- CBD/THC 1:1 Citrus Breathspray, which rose to second place from third, with consistent sales growth over the months. Energy Mist - CBD/THC 1:1 Cinnamon Breathspray maintained a strong presence, ranking third after leading the sales in November. Mint Mist Breathspray returned to the rankings in fourth place, showing a modest increase in sales. Blue Raspberry Mist Breathspray, which previously held the top spot in October, fell to fifth place in December, indicating a significant drop in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
