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Oct-2025
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Overview
Market Insights Snapshot
In the evolving cannabis market, YouMist has demonstrated notable progress in the Michigan tincture and sublingual category. As of October 2025, YouMist achieved a rank of 6th, marking its first appearance in the top 30 for this category and state. This jump is significant, given that the brand was not ranked in the top 30 in the previous months, indicating a strong upward trajectory. This movement suggests that YouMist's strategic efforts in product development or marketing may be paying off, as they have successfully broken into a competitive space that they were previously absent from.
Despite this success in Michigan, the absence of YouMist from the top 30 rankings in other categories or states could be seen as a missed opportunity or an area for future growth. The brand's ability to secure a spot in a single category within a single state suggests a focused approach, which might be beneficial in establishing a stronghold before expanding further. However, it also highlights potential limitations in their current market strategy or product offerings. Exploring these dynamics can provide deeper insights into where YouMist might focus next to replicate its Michigan success in other markets.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Michigan, YouMist has shown a noteworthy upward trajectory by entering the top 20 brands in October 2025, securing the 6th position. This marks a significant improvement compared to previous months where it did not rank, indicating a positive shift in market presence and consumer acceptance. In contrast, Mary's Medicinals consistently maintained a strong position, fluctuating between 3rd and 5th place, while Cannalicious Labs experienced a decline, dropping out of the top 20 by October. Neno's Naturals, which also did not rank in the later months, suggests a potential opportunity for YouMist to capture more market share. The competitive dynamics indicate that while YouMist is gaining traction, it faces stiff competition from established brands, but the recent ranking improvement could signal a promising trend for future sales growth.
Notable Products
In October 2025, the top-performing product from YouMist was Sleepy Mist - CBD/THC 1:1 Mint Breath Spray from the Tincture & Sublingual category, maintaining its position as the number one ranked product for the third consecutive month, despite a decrease to 243 in sales. The Energy - THC/CBG 1:1 Cinnamon Mist Spray rose to the second position, showing a significant recovery from its absence in August. Mellow Mist- CBD/THC 1:1 Citrus Breathspray climbed to third, improving from its fourth-place rank in September. Monster X Energy Mist made a re-entry into the rankings at fourth place after being unranked the previous month. Sleepy Mist - CBN/THC 1:1 Mint Breath Spray dropped to fifth place, following a strong second-place finish in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
