.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Canadian market, Zele has shown varied performance in the Beverage category, with notable movements across different provinces. In Alberta, Zele maintained a strong presence, consistently ranking within the top 10 throughout the observed months. Despite a slight dip from 4th to 6th place between October 2024 and January 2025, their sales figures indicate a robust position, with a peak in December 2024. However, the drop to 6th place in January 2025 might suggest increased competition or seasonal fluctuations affecting their standings. In contrast, in Ontario, Zele remained in the lower tier of the top 30, oscillating between 23rd and 26th place. This consistent ranking suggests a stable, albeit less dominant, market presence compared to Alberta.
The absence of Zele from the top 30 in other provinces or states could indicate areas where the brand might focus on increasing its market share. The disparity in rankings between Alberta and Ontario highlights potential regional preferences or competitive dynamics that could be influencing Zele's performance. The brand's ability to maintain a top 10 position in Alberta, even with a slight rank decrease, is a positive indicator of its strength in that market. However, the lack of presence in other regions might be a strategic gap that Zele could address to enhance its national footprint. Understanding the factors behind these rankings could provide valuable insights for stakeholders looking to optimize Zele's market strategy.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Zele has experienced notable fluctuations in its ranking over the past few months, indicating a dynamic market presence. In October 2024, Zele held a strong position at rank 4, but by January 2025, it had slipped to rank 6. This shift is influenced by the consistent performance of competitors like Mollo, which maintained a steady rank of 3 throughout the period, and Bubble Kush, which improved its rank from 6 in October to 4 by January. Despite Zele's dip in rank, its sales trajectory shows a peak in December 2024, suggesting a potential for recovery if strategic adjustments are made. Meanwhile, Deep Space and Sense & Purpose Beverages maintained stable ranks at 8 and 7, respectively, indicating less volatility but also less upward movement compared to Zele. This competitive analysis highlights the importance for Zele to innovate and adapt to regain its higher ranking and sustain sales growth in the Alberta beverage market.
Notable Products
In January 2025, the top-performing product from Zele was the Vanilla Cream Craft Soda (10mg THC, 355ml), maintaining its leading position for the fourth consecutive month with sales of 4,443 units. The Black Cherry Craft Soda (10mg THC, 355ml) also held its second-place rank consistently, though its sales saw a decrease compared to December. The Orange Soda (10mg THC, 355ml) and Lemon Lime Soda (10mg THC, 355ml) retained their third and fourth positions respectively, continuing their steady performance from previous months. The LO Peach Haze Soda (10mg THC, 355ml) remained in fifth place, though its sales figures dropped significantly. Overall, while the top five products maintained their rankings, there was a notable decline in sales volumes across the board in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
