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Oct-2024
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Overview
Market Insights Snapshot
Zele's performance in the Beverage category has shown varied results across different regions. In Alberta, the brand has maintained a consistent presence in the top five, ranking fourth in three of the past four months. This stability is noteworthy, especially as sales have shown a slight decline from July to October, indicating potential market saturation or increased competition. In contrast, Zele's presence in Ontario has seen a gradual decline, with the brand slipping from 20th position in July to 24th in October. This downward trend in Ontario suggests challenges in maintaining brand visibility or consumer preference in a highly competitive market.
In Saskatchewan, Zele's ranking data is only available for July, where it held the 7th position in the Beverage category. The absence of subsequent rankings suggests that Zele has struggled to maintain a top 30 presence, which could be indicative of either a strategic withdrawal or increased competition in this region. The lack of consistent ranking data in Saskatchewan could be seen as a negative indicator, as it highlights the challenges Zele faces in sustaining its market position. This variability across provinces underscores the importance of regional market strategies and the need for Zele to adapt to differing consumer preferences and competitive landscapes.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Zele has maintained a relatively stable position, ranking consistently at 4th place from July to October 2024, except for a slight dip to 5th in September. Despite this stability in rank, Zele's sales have shown a downward trend, particularly noticeable with a significant drop from August to October. This decline contrasts with the performance of competitors like Sweet Justice, which has consistently held the 2nd rank and maintained higher sales figures throughout the same period. Meanwhile, Mollo has also sustained its 3rd place ranking with relatively stable sales, indicating a strong foothold in the market. The fluctuating performance of Bubble Kush, which improved its rank from 7th to 5th in August and maintained 6th place thereafter, suggests a competitive pressure that Zele needs to address to regain its sales momentum. Overall, while Zele's ranking remains competitive, the brand faces challenges in reversing its declining sales trend amidst strong competition.
Notable Products
In October 2024, Zele's top-performing product was the Black Cherry Craft Soda in the Beverage category, maintaining its position as the number one seller for four consecutive months with sales of 4725 units. The Vanilla Cream Craft Soda rose to the second spot, demonstrating a consistent upward trend from fourth in August to second in October. Orange Soda held steady at the third position, while Lemon Lime Soda, despite a decline in sales, remained fourth. Notably, the LO Peach Haze Soda consistently ranked fifth throughout the observed months, reflecting stable demand. This analysis highlights the dominance and consistent performance of the Black Cherry Craft Soda and the shifting dynamics among the other top contenders in Zele's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
