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Dec-2024
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Overview
Market Insights Snapshot
In the Canadian market, Zele has shown a consistent performance in the Beverage category, particularly in Alberta. The brand maintained a strong presence, ranking within the top five throughout the last quarter of 2024, with a slight dip in November but recovering by December. This indicates a stable consumer base and effective market strategies in the province. In terms of sales, the brand experienced a noticeable increase in December, suggesting a successful end-of-year push or seasonal demand. Meanwhile, in Ontario, Zele's performance was more volatile, hovering around the lower end of the top 30. The brand managed to climb two spots in December, which could point to a positive reception of recent marketing efforts or product launches.
Analyzing Zele's trajectory in Ontario further, the brand's rank fluctuated slightly, yet it remained in the top 30 throughout the observed months. This consistent presence, albeit at a lower rank compared to Alberta, suggests that while Zele has a foothold in Ontario, there might be room for growth or increased competition in the Beverage category. The sales figures reflect a dip in October and November but a resurgence in December, which could be indicative of strategic adjustments or seasonal promotions. The brand's ability to stay within the top 30 despite these fluctuations highlights its resilience and potential for growth in the competitive landscape of the Ontario cannabis market.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Zele has demonstrated a dynamic performance over the last few months, reflecting its resilience and potential for growth. Notably, Zele improved its rank from 5th in September 2024 to 4th in October 2024, maintaining this position in December 2024, despite a brief dip back to 5th in November 2024. This fluctuation highlights Zele's competitive edge and ability to rebound quickly. In contrast, Bubble Kush showed a consistent performance, moving from 6th to 5th place by December 2024,
Notable Products
In December 2024, Zele's top-performing product was the Vanilla Cream Craft Soda (10mg THC, 355ml), maintaining its first-place ranking from November with notable sales of 6,104 units. The Black Cherry Craft Soda (10mg THC, 355ml) held steady in second place, showing an increase in sales compared to November. The Orange Soda (10mg THC, 355ml) remained in third place, while the Lemon Lime Soda (10mg THC, 355ml) continued in fourth, both consistent with their November rankings. The LO Peach Haze Soda (10mg THC, 355ml) maintained its position in fifth place throughout the last four months. Overall, the top products in December mirrored the rankings from previous months, with the Vanilla Cream Craft Soda consistently leading in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
