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Sep-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Zele's performance in the Beverage category has shown a declining trend over the summer months of 2025. Starting from an 11th place ranking in June, Zele's position slipped to 13th in July and further down to 16th in August. By September, Zele did not feature in the top 30 brands, indicating a significant drop in their competitive standing. This decline is also reflected in their sales figures, which saw a consistent decrease from over 32,000 in June to just over 11,000 by August. The absence of Zele in the September rankings could suggest challenges in maintaining market presence or increased competition.
While the specific reasons for Zele's decline in Alberta are not detailed, such movements often hint at shifts in consumer preferences or competitive dynamics within the Beverage category. The data suggests that Zele may need to reassess their strategy to regain footing in this market. The lack of a September ranking highlights a potential area of concern for the brand, as maintaining visibility in the top 30 is crucial for sustaining consumer interest and market share. This trend in Alberta could be indicative of broader challenges or opportunities for Zele across other regions, depending on their strategic response to these developments.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Zele has experienced a notable shift in its market position over the summer of 2025. Initially ranked 11th in June, Zele's rank slipped to 13th in July and further to 16th in August, indicating a downward trend in its competitive standing. This decline in rank coincided with a decrease in sales, from a high in June to lower figures in August. In contrast, HYTN, another key player, maintained a relatively stable position, ranking 12th in June and 14th in July, before dropping out of the top 20. Meanwhile, Fetch showed a positive trajectory, moving from outside the top 20 in June to 14th by September, with a corresponding increase in sales. These dynamics suggest that while Zele faces challenges in maintaining its market share, competitors like Fetch are gaining traction, potentially impacting Zele's future sales and rank in Alberta's beverage market.
Notable Products
In September 2025, the top-performing product for Zele was Lemon Lime Soda (10mg THC, 355ml), maintaining its number one rank from August, despite a decrease in sales to 530 units. Orange Soda (10mg THC, 355ml) held its second-place position, showing a consistent ranking since July. Vanilla Cream Craft Soda (10mg THC, 355ml) saw an improvement, climbing to third place from its previous fifth-place ranking in August. New to the rankings, Pamplemousse Soda (10mg) debuted in fourth place. Black Cherry Craft Soda (10mg THC, 355ml) slipped from fourth to fifth place, indicating a decline in its sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
