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Aug-2025
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Overview
Market Insights Snapshot
Zele's performance in the beverage category has shown notable fluctuations across different provinces in Canada. In Alberta, Zele has experienced a downward trend in rankings over the past few months, dropping from 9th place in May 2025 to 16th place by August 2025. This decline is mirrored by a significant decrease in sales, with revenue shrinking from $48,963 in May to $11,432 in August. Such a trend suggests challenges in maintaining market presence or possibly increased competition within the beverage category in Alberta. Meanwhile, in Ontario, Zele made it to the 27th rank in May but failed to appear in the top 30 in subsequent months, indicating a struggle to establish a strong foothold in this region's competitive market.
The absence of Zele from the top 30 rankings in Ontario after May is particularly telling, as it suggests that the brand may need to reassess its strategy in this province to regain traction. This could involve refining their product offerings or increasing marketing efforts to better compete with other brands. On the other hand, the data from Alberta presents a clearer picture of a brand in decline, which could be attributed to a variety of factors such as market saturation or shifts in consumer preferences. While the specific causes of these trends are not detailed here, they highlight the importance for Zele to adapt and respond to the changing dynamics in these markets to improve their standings in the beverage category.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Zele has experienced a notable decline in both rank and sales from May to August 2025. Initially positioned at 9th place in May, Zele's rank dropped to 16th by August, indicating a significant shift in consumer preference or competitive pressure. This decline is mirrored in its sales figures, which saw a substantial decrease over the same period. In contrast, RIFF has shown a steady improvement, climbing from 16th to 11th place, with a corresponding increase in sales, suggesting a growing market presence. Meanwhile, HYTN experienced fluctuations, peaking at 12th in June but dropping out of the top 20 by August. Astro Lab maintained a relatively stable position, while Fetch entered the rankings in July at 18th and slightly improved by August. These dynamics highlight the competitive pressures Zele faces, emphasizing the need for strategic adjustments to regain its market position in Alberta's beverage category.
Notable Products
In August 2025, the top-performing product for Zele was Lemon Lime Soda (10mg THC, 355ml) which maintained its leading position from previous months, despite a decrease in sales to 835 units. Orange Soda (10mg THC, 355ml) consistently held the second spot, showcasing a stable ranking throughout the months. LO Pamplemousse Soda (10mg THC, 355ml) made a significant leap, moving up to third place from its previous absence in the rankings. Black Cherry Craft Soda (10mg THC, 355ml) remained steady at fourth place, while Vanilla Cream Craft Soda (10mg THC, 355ml) retained its fifth position. The rankings indicate a strong preference for Lemon Lime Soda, with other products showing slight shifts in popularity over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
