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Nov-2024
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Overview
Market Insights Snapshot
Zele has demonstrated a steady performance in the Beverage category within Alberta, maintaining a consistent presence in the top five rankings over the past few months. Despite a slight drop from fourth to fifth place in November 2024, the brand's ability to remain within the top tier indicates a strong market presence and consumer preference. In contrast, Zele's performance in Ontario reflects a more challenging landscape, as it slipped from 23rd place in August and September to 26th by November. This decline suggests increased competition or a shift in consumer preferences within the province, highlighting potential areas for strategic focus.
One notable aspect of Zele's sales performance is the downward trend in monthly sales figures in both Alberta and Ontario. In Alberta, sales decreased from $126,153 in August to $91,871 in November, which may indicate seasonal variations or market saturation. Meanwhile, Ontario saw a more pronounced decline, with sales dropping significantly over the same period. Notably, Zele's absence from the top 30 brands in any other state or province suggests that their market penetration is currently limited to these two regions, presenting both a challenge and an opportunity for expansion.
Competitive Landscape
In the Alberta beverage category, Zele has experienced fluctuations in its ranking over the past few months, moving from 4th place in August 2024 to 5th in September, briefly reclaiming 4th in October, and then dropping back to 5th in November. This variability in rank suggests a competitive landscape, particularly against consistent top performers like Sweet Justice and Mollo, which have maintained their 2nd and 3rd positions respectively throughout the same period. Despite Zele's rank changes, its sales figures have shown a downward trend, indicating potential challenges in maintaining market share. Meanwhile, competitors such as Bubble Kush, which has consistently ranked 6th, are also experiencing a decline in sales, suggesting a broader market contraction or shifting consumer preferences within the category.
Notable Products
In November 2024, the top-performing product from Zele was Vanilla Cream Craft Soda (10mg THC, 355ml), which climbed to the number one rank with sales of 4,835 units. It had consistently improved its position from fourth in August to second in October. Black Cherry Craft Soda (10mg THC, 355ml) experienced a slight drop from its long-held first place to second, while Orange Soda (10mg THC, 355ml) maintained its third position from October. Lemon Lime Soda (10mg THC, 355ml) and LO Peach Haze Soda (10mg THC, 355ml) held steady in their fourth and fifth positions, respectively, showing a consistent but modest decrease in sales over the months. Overall, Zele's beverage category demonstrated a stable performance with minor shifts in rankings among the top contenders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
