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Jan-2025
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Overview
Market Insights Snapshot
Zero Proof has shown consistent performance in the Beverage category within the state of Illinois. Over the months from October 2024 to January 2025, the brand has maintained a stable presence, fluctuating slightly between the 9th and 10th positions. This consistent ranking indicates a solid foothold in the Illinois beverage market, despite minor sales fluctuations. For instance, the brand's sales saw a slight dip in December 2024 but rebounded in January 2025, showcasing resilience and a potential for growth in consumer demand.
Interestingly, Zero Proof's absence from the top 30 list in other states or provinces suggests a concentrated market presence primarily in Illinois. This could be viewed as an opportunity for expansion, as the brand has not yet tapped into broader markets beyond Illinois. The focus on a single state might imply a strategic decision to solidify its market share before branching out, or it could highlight challenges in scaling operations across different regions. Understanding the dynamics of Zero Proof's market strategy could provide valuable insights into its future growth trajectory and potential areas for expansion.
Competitive Landscape
In the Illinois beverage category, Zero Proof has experienced a fluctuating yet resilient presence in the market, maintaining a rank within the top 10 over the last few months. Notably, Zero Proof improved its position from 10th in October 2024 to 9th in November 2024, although it briefly slipped back to 10th in December 2024 before regaining the 9th spot in January 2025. This indicates a competitive but stable performance amidst strong competitors. For instance, Keef Cola consistently held a higher rank, maintaining a top 5 position before slightly dropping to 6th in January 2025. Meanwhile, Artet showed a steady improvement, advancing from 11th to 10th by January 2025, while Señorita saw a decline from 9th to 11th. The consistent rank of Spring Lake Craft Infusions at 7th suggests a stable market position that Zero Proof could aim to surpass. Overall, Zero Proof's ability to maintain its ranking amidst these shifts highlights its competitive edge and potential for growth in the Illinois beverage market.
Notable Products
In January 2025, the top-performing product from Zero Proof was Squeeze - Dash of Lime Beverage Enhancer (100mg), which climbed to the first rank with impressive sales of 956 units. Following closely, Squeeze - Dash Of Orange Drink Enhancer (100mg) secured the second position, slightly dropping from its top spot in December 2024. The Squeeze - Dash of Cherry Drink Enhancer (100mg THC, 20ml) maintained its third position consistently from the previous month. Peach Orange Stir Drink Mix 6-Pack (30mg) improved its rank to fourth, showing a slight recovery in sales figures. Mango Lime Stir Drink Mix 6-Pack (30mg) re-entered the rankings at fifth place, marking its return after being unranked in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
