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Nov-2024
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Overview
Market Insights Snapshot
Zero Proof has demonstrated a consistent presence in the beverage category within the state of Illinois. Over the months spanning from August to November 2024, the brand maintained a stable ranking, holding the 10th position for three consecutive months before improving to 9th place in November. This upward movement indicates a positive reception and growing consumer preference for their products in the state. The sales data reflects a slight dip in September, but the subsequent months show a recovery and upward trend, culminating in increased sales in November. This performance suggests a resilient market strategy and consumer base in Illinois, allowing Zero Proof to sustain and enhance its market position.
However, Zero Proof's absence from the top 30 brands in other states and categories highlights potential areas for growth and expansion. The lack of presence in these rankings could be seen as a gap in market reach or competitive pressure from other brands. It presents an opportunity for Zero Proof to explore strategic initiatives, such as targeted marketing or product diversification, to penetrate these markets. Understanding the dynamics that contribute to their strong performance in Illinois could serve as a blueprint for entering new regions or categories where they currently do not have a significant foothold. By leveraging their strengths and addressing these challenges, Zero Proof could potentially enhance its brand presence across a broader spectrum of markets.
Competitive Landscape
In the competitive landscape of the Illinois cannabis beverage market, Zero Proof has shown a consistent presence, maintaining its rank around the 10th position from August to October 2024, before improving to 9th in November. This upward movement is notable, especially when compared to competitors like Señorita, which experienced a decline from 8th to 10th place over the same period. Despite Vibations and Spring Lake Craft Infusions consistently ranking higher, Zero Proof's sales have shown resilience, with a slight increase in November after a dip in September. This suggests a potential for Zero Proof to capitalize on its momentum and possibly climb higher in the rankings if it continues to leverage its brand strengths against competitors like Artet, which has remained stable at the 11th position. Overall, Zero Proof's performance indicates a positive trend in a competitive market, highlighting its potential for growth and increased market share.
Notable Products
In November 2024, the top-performing product for Zero Proof was Squeeze - Dash of Sweet Beverage Enhancer (100mg THC, 20ml), maintaining its position at rank 1 for four consecutive months with a notable sales figure of 849 units. Following closely, Squeeze - Dash of Lime Beverage Enhancer (100mg) held steady at rank 2, showing consistent performance over the past months. Squeeze - Dash Of Orange Drink Enhancer (100mg) climbed back to rank 3 from rank 4 in October, indicating a slight resurgence in popularity. Squeeze - Dash of Cherry Drink Enhancer (100mg THC, 20ml) dropped to rank 4, reflecting a minor decline compared to its October performance. A new entry, Peach Orange Stir Drink Mix 6-Pack (30mg), debuted at rank 5, marking its first appearance in the top rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
