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Jan-2025
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Overview
Market Insights Snapshot
Zzzonked has shown consistent performance in the Edible category within Massachusetts, maintaining a steady 8th place ranking from October 2024 through January 2025. This stability in ranking suggests a strong foothold in the market, underpinned by a notable increase in sales during December 2024, reaching $592,767. Such a surge in sales during the holiday season is indicative of effective marketing strategies or seasonal demand, but the subsequent decline in January sales to $512,756 suggests potential volatility or a return to pre-holiday norms. It's crucial for Zzzonked to analyze these patterns to sustain growth and adjust strategies accordingly.
Interestingly, the data indicates that Zzzonked did not make it into the top 30 brands in any other state or category during this period. This absence highlights a significant opportunity for expansion and diversification, as their current market presence is limited to Massachusetts Edibles. Exploring options to penetrate other states or categories could provide a pathway to scale their operations and increase brand visibility. The consistency in Massachusetts can serve as a foundation for strategic growth, but understanding the nuances of other markets will be essential for Zzzonked to replicate its success elsewhere.
Competitive Landscape
In the Massachusetts edible cannabis market, Zzzonked has maintained a consistent rank of 8th place from October 2024 through January 2025. Despite this stability, Zzzonked faces stiff competition from brands like Incredibles and Choice, which have consistently ranked higher at 7th and 6th places, respectively. Notably, Choice has shown particularly strong sales figures, consistently outperforming Zzzonked by a significant margin. Meanwhile, Good News and Mindy's Edibles have been fluctuating around the 9th and 10th positions, occasionally closing in on Zzzonked's rank. While Zzzonked's sales have shown an upward trend, peaking in December 2024, the brand must strategize to improve its market position against these formidable competitors to capture a larger share of the Massachusetts edible market.
Notable Products
In January 2025, Zzzonked's top-performing product was the CBD/THC/CBN 1:1:1 Sleepy Mixed Berry Gummies 20-Pack, maintaining its position as the number one ranked product since November 2024, with sales reaching 7415 units. The CBD/THC/CBN 1:1:1 Strawberry Slumber Gummies 20-Pack secured the second spot, showing an improvement from its fourth position in November 2024. The Sleepy Pineapple Dreams Gummies consistently held the third rank throughout the previous months. Tutti Frutti Sleepy Gummies remained in fourth place, experiencing a decline in sales compared to December 2024. The Sleepy Tincture maintained its fifth position, showing a slight increase in sales figures for January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
