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Sep-2024
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Overview
Market Insights Snapshot
Zzzonked has shown a consistent presence in the Massachusetts market within the Edible category. Over the past few months, the brand has maintained a steady ranking, starting at 9th place in June 2024 and improving to 7th in August before settling back to 8th in September. This indicates a solid performance with slight fluctuations, suggesting that while Zzzonked is a strong contender, there is still room for growth and stabilization in its market position. The sales figures reflect this trend, with a notable peak in August, which suggests a successful campaign or product launch that month.
Interestingly, Zzzonked's absence in the top 30 rankings in other states or provinces suggests that its presence is heavily concentrated in Massachusetts. This could be both a challenge and an opportunity for the brand, as expanding into new markets could diversify its revenue streams and reduce reliance on a single market. However, the lack of data from other regions means we cannot assess its performance outside of Massachusetts, highlighting a potential area for strategic growth and market penetration. This focused presence might indicate a strong brand loyalty and recognition within Massachusetts, but expanding beyond could be essential for long-term growth and stability.
Competitive Landscape
In the Massachusetts edible cannabis market, Zzzonked has demonstrated a dynamic performance over the past few months, reflecting both challenges and opportunities in its competitive landscape. From June to September 2024, Zzzonked's rank fluctuated, improving from 9th to 7th in August before settling at 8th in September. This movement indicates a competitive edge over brands like Mindy's Edibles and Lost Farm, which consistently ranked lower. However, Zzzonked faces stiff competition from Incredibles, which maintained a slightly better rank, and Choice, which held a steady 6th position throughout the period. Despite these challenges, Zzzonked's sales trajectory shows a promising upward trend, particularly in August, where it surpassed its July sales significantly, indicating potential for further growth if it can leverage its strengths against its competitors.
Notable Products
In September 2024, the top-performing product for Zzzonked was the CBD/THC/CBN 1:1:1 Sleepy Mixed Berry Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN) in the Edible category, maintaining its first-place ranking with sales of 7,389 units. The CBD/THC/CBN 1:1:1 Strawberry Slumber Gummies 20-Pack also held steady in the second position, with notable sales figures. The CBD/THC:CBN 1:1:1 Tutti Frutti Sleepy Gummies 20-Pack retained its third-place spot, showing consistent performance from the previous month. The Sleepy Pineapple Dreams Gummies maintained fourth place, while the Deep Sleep Dark Chocolate Bar debuted in the fifth position. Overall, the rankings for the top four products remained unchanged from August, indicating stable consumer preferences for these Zzzonked products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
