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Aug-2024
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Overview
Market Insights Snapshot
Over the summer months of 2024, Zzzonked demonstrated consistent performance in the Edible category within Massachusetts. The brand maintained a stable ranking, holding the 9th position from June through August, following a slight drop from 8th place in May. This stability indicates a steady consumer base and a resilient market presence in the state. Notably, despite a decline in sales from May to July, Zzzonked experienced a significant rebound in August, with sales figures rising to $581,732, showcasing a promising recovery and potential growth trajectory.
However, it is important to note that Zzzonked's absence from the top 30 brands in other states and categories could be seen as a drawback. This suggests that while the brand has a strong foothold in the Massachusetts Edible market, it may face challenges in expanding its influence or maintaining competitive positions in other regions and product categories. This highlights the need for strategic adjustments and targeted efforts to enhance Zzzonked's market penetration and brand visibility beyond its current stronghold.
Competitive Landscape
In the competitive landscape of the Massachusetts edible cannabis market, Zzzonked has experienced notable fluctuations in its rank and sales over the past few months. Despite a consistent presence within the top 10 brands, Zzzonked's rank dropped from 8th in May 2024 to 9th from June to August 2024. This decline in rank coincides with a dip in sales from $530,947 in May to $450,121 in July, before rebounding to $581,732 in August. In comparison, Incredibles maintained a stable position, ranking 7th in May and 8th from June to August, with sales peaking at $597,646 in August. Meanwhile, Happy Valley showed a strong performance, climbing from 10th in May to 7th from June to August, with a significant sales increase to $610,021 in August. Mindy's Edibles and Lost Farm remained steady at 11th and 10th respectively, with relatively stable sales figures. These trends indicate that while Zzzonked remains competitive, it faces strong pressure from both stable and rising brands, necessitating strategic adjustments to regain and sustain higher rankings and sales.
Notable Products
In August 2024, the top-performing product for Zzzonked was the CBD/THC/CBN 1:1:1 Sleepy Mixed Berry Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN), maintaining its first-place ranking with sales of 7,889 units. The CBD/THC/CBN 1:1:1 Strawberry Slumber Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN) climbed to the second position, showing a significant increase in sales compared to previous months. The CBD/THC:CBN 1:1:1 Tutti Frutti Sleepy Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN) also improved its rank, moving up to third place. Meanwhile, the CBD/THC/CBN 1:1:1 Sleepy Pineapple Dreams Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN) dropped to fourth place despite consistent sales figures. The CBD/THC/CBN 1:1:1 Deep Sleep Milk Chocolate Bar 20-Pack (100mg CBD, 100mg THC, 100mg CBN) remained steady in fifth position, showing a slight uptick in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
