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Oct-2024
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Overview
Market Insights Snapshot
In the Massachusetts market, Zzzonked has shown a consistent presence in the Edible category over recent months. Despite a slight dip in October 2024, where they maintained the 8th position, the brand has generally held strong, peaking at 7th place in August 2024. This indicates a stable demand for their edible products, though the slight decline in sales from August to October suggests potential challenges in maintaining growth momentum. The brand's ability to remain within the top 10 consistently highlights its competitive edge in this particular market segment.
Notably, Zzzonked's absence in other state rankings suggests a potential area for expansion or a current focus on the Massachusetts market. Their consistent ranking in Massachusetts underscores a solid foothold in this state, but the lack of presence in other states' top 30 could be seen as a missed opportunity or a strategic decision to concentrate resources. Understanding the brand's performance in other categories or states might reveal further insights into their market strategy and growth potential.
```Competitive Landscape
In the competitive landscape of the Massachusetts edible market, Zzzonked has demonstrated resilience and adaptability, maintaining a steady presence within the top 10 brands from July to October 2024. Despite a slight dip in sales from August to October, Zzzonked's rank remained stable at 8th place for September and October, indicating a strong brand loyalty and market presence. Notably, Choice consistently held the 6th position, outperforming Zzzonked in both rank and sales, suggesting a potential area for Zzzonked to strategize for growth. Meanwhile, Incredibles and Mindy's Edibles showed fluctuations in their rankings, with Incredibles improving to 7th place by September and Mindy's Edibles maintaining a lower rank at 9th. This dynamic indicates opportunities for Zzzonked to capitalize on the shifting preferences within the market. Overall, while Zzzonked faces stiff competition, its consistent ranking amidst fluctuating sales highlights its competitive edge and potential for strategic advancements in the Massachusetts edible category.
Notable Products
In October 2024, the top-performing product for Zzzonked was the CBD/THC/CBN 1:1:1 Strawberry Slumber Gummies 20-Pack, which climbed to the number one rank with sales of 4793 units, maintaining its strong position from previous months. The CBD/THC/CBN 1:1:1 Sleepy Mixed Berry Gummies 20-Pack, which consistently held the top spot from July to September, moved to second place. The CBD/THC/CBN 1:1:1 Sleepy Pineapple Dreams Gummies 20-Pack improved its rank slightly to third, showing a steady increase in sales. Meanwhile, the CBD/THC:CBN 1:1:1 Tutti Frutti Sleepy Gummies 20-Pack maintained a solid fourth position despite fluctuations in sales. A new entry into the rankings is the CBD/THC/CBN Sleepy Tincture, debuting at fifth place, indicating growing interest in tincture and sublingual products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
