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Sep-2024
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Overview
Market Insights Snapshot
In British Columbia, 18twelve's performance in the Flower category has seen a downward trend over the past few months. Starting with a rank of 29 in June 2024, the brand slipped to 44 by September 2024, indicating a notable decrease in market position. This decline is reflected in their sales figures, which plummeted from $167,337 in June to $75,146 by September. Conversely, their presence in the Pre-Roll category never breached the top 30, with rankings of 74 and 78 in June and July, respectively, before disappearing from the top ranks entirely. This lack of presence in the top 30 could be seen as a challenge for 18twelve to overcome in this competitive market.
In Saskatchewan, 18twelve's performance is mixed across categories. While they did not secure a top 30 position in the Flower category in June, they emerged at rank 67 in July, only to not appear in subsequent months, suggesting a fleeting presence or inconsistent performance. However, the brand achieved a strong foothold in the Topical category, attaining a rank of 4 in August, which highlights a significant opportunity for growth in this segment. The absence of ranking data for other months in this category could indicate either a lack of competition or fluctuating market dynamics that 18twelve could capitalize on.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, 18twelve has experienced notable fluctuations in its market position from June to September 2024. Initially ranked at 29th in June, 18twelve saw a slight improvement in July, climbing to 28th, before experiencing a decline to 37th in August and further dropping to 44th in September. This downward trend in rank correlates with a significant decrease in sales, particularly from August to September. In contrast, Tantalus Labs has shown a more stable performance, consistently improving its rank from 47th in June to 38th in August, although it slightly fell to 41st in September. Meanwhile, Bold has demonstrated a positive trajectory, improving its rank from 54th in June to 40th in September, indicating robust sales growth. Similarly, BC Green maintained a steady climb, ending at 45th in September. Interestingly, Happy Hour showed a volatile pattern, peaking at 31st in August before dropping to 48th in September. These dynamics suggest that while 18twelve faces challenges in maintaining its rank and sales, competitors like Bold and Tantalus Labs are capitalizing on market opportunities, potentially impacting 18twelve's market share in the region.
Notable Products
In September 2024, the top-performing product for 18twelve was CBD Vital Ease Cream (750mg CBD, 50g) in the Topical category, maintaining its number one rank from August. Vital Ease CBD:THC 1:2 Transdermal Balanced Cream (500mg THC, 250mg CBD), also a Topical, held steady in the second position, showing consistency in its ranking since August. Liberty Haze (28g) emerged as the third top-selling product, entering the rankings for the first time in September. Both Toro Rosso Pre-Roll 3-Pack (1.5g) and Toro Rosso Pre-Roll 7-Pack (3.5g) shared the fourth rank, marking their debut in the top five. Notably, CBD Vital Ease Cream generated sales of 136 units, reflecting a slight decrease from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
