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Nov-2024
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Overview
Market Insights Snapshot
In the cannabis market, 18twelve has shown varied performance across different categories and regions. In British Columbia, the brand's presence in the Flower category has seen a downward trend over the past few months. Starting at rank 40 in August 2024, it slid to rank 74 by November 2024, indicating a significant drop in market position. This decline is mirrored by a decrease in sales, which fell from over $116,000 in August to just over $41,000 in November. Such a trend suggests challenges in maintaining competitiveness in this specific category within British Columbia.
Meanwhile, in Saskatchewan, 18twelve's performance in the Flower category was not strong enough to place in the top 30 until November 2024, when it finally emerged at rank 58. This could be seen as a positive development, indicating potential growth or increased market penetration. On a different note, the brand has made a notable entry in the Topical category in Saskatchewan, achieving a commendable rank of 4 in November. This suggests that while 18twelve may face challenges in certain categories, it holds promising prospects in others, particularly in the emerging Topical market.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, 18twelve has experienced notable fluctuations in its market position over recent months. While it started at rank 40 in August 2024, it saw a decline to rank 74 by November 2024. This downward trend in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. In comparison, 7 Acres also experienced a decline, dropping from rank 35 in August to 83 by November, suggesting a broader market trend affecting multiple brands. Meanwhile, Castle Rock Farms maintained a relatively stable position, hovering around the 60s, and 5 Points Cannabis showed a slight improvement, moving from rank 72 in August to 71 in November. These dynamics highlight the competitive pressures in the British Columbia Flower market, suggesting that 18twelve may need to reassess its strategies to regain its earlier momentum.
Notable Products
In November 2024, Lemon OG Candy (3.5g) emerged as the top-performing product for 18twelve, climbing from the second position in the previous months to first, with sales reaching 206 units. Vital Ease CBD:THC 1:2 Transdermal Balanced Cream (500mg THC, 250mg CBD) dropped to the second rank after leading in October, indicating a notable shift in consumer preference. Moby Dick (3.5g) and Pucker Up (3.5g) both entered the top three for the first time, tying for the third spot. Meanwhile, CBD Vital Ease Cream (750mg CBD, 50g) maintained its fourth-place ranking, showing consistent performance. This month saw a dynamic shift in product rankings, with new entries in the top tier and changes in consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
