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Dec-2024
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Overview
Market Insights Snapshot
In the British Columbia market, 18twelve has experienced a notable decline in its Flower category rankings over the last few months of 2024. Starting off at rank 55 in September, the brand slipped to 83 by December, marking a continuous downward trajectory. This decline is mirrored in their sales figures, which dropped from 79,150 CAD in September to 32,701 CAD in December, indicating a significant reduction in consumer demand or market presence. Such a fall outside the top 30 brands in this category suggests that 18twelve faces stiff competition or potential issues with market penetration in British Columbia.
In contrast, 18twelve's performance in Saskatchewan presents a mixed picture. While the brand did not make it into the top 30 for the Flower category until November, where it debuted at rank 58, its performance in the Topical category is more promising. In October, 18twelve achieved a rank of 4, indicating strong market acceptance and possibly a strategic focus on this niche. Despite lacking data for subsequent months, this high ranking in Topicals suggests a potential area for further growth and exploration for the brand in Saskatchewan.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, 18twelve has experienced notable fluctuations in both rank and sales over the last few months. Starting from a rank of 55 in September 2024, 18twelve's position slipped to 83 by December 2024, indicating a downward trend in market presence. This decline in rank is mirrored by a decrease in sales, which fell from a strong position in September to lower figures by December. In comparison, 7 Acres showed a similar pattern, though they managed to recover slightly by December, while Virtue Cannabis demonstrated a more volatile trajectory, peaking in November before dropping again. Meanwhile, Castle Rock Farms maintained a relatively stable ranking, suggesting a consistent performance. All Nations, although not in the top 20 in September, entered the rankings in October and maintained a lower tier position, highlighting the competitive pressure on 18twelve. These dynamics suggest that 18twelve may need to reassess its strategies to regain its competitive edge in the market.
Notable Products
In December 2024, the top-performing product for 18twelve was the Vital Ease CBD:THC 1:2 Transdermal Balanced Cream (500mg THC, 250mg CBD), which climbed to the number one rank, maintaining a strong sales figure of 181 units. Liberty Haze (3.5g) advanced to the second position, showing a consistent rise from its fifth-place ranking in September. The CBD Vital Ease Cream (750mg CBD, 50g) held steady in third place, despite fluctuating sales figures over the months. Pucker Up (3.5g) made an impressive entry into the top rankings, moving from fifth in November to fourth in December. Lemon OG Candy (3.5g), previously a top contender, saw a significant drop to fifth place, indicating a notable decrease in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
