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Oct-2024
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Overview
Market Insights Snapshot
In the British Columbia market, 18twelve has experienced a noticeable decline in their Flower category rankings over the past few months. Starting at the 28th position in July 2024, they have gradually slipped to the 55th spot by October 2024. This decline is reflected in their sales figures, which have decreased significantly from July to October. The Pre-Roll category in British Columbia presents a more challenging scenario, as 18twelve did not manage to secure a spot within the top 30 brands after July, indicating a potential area for improvement.
In Saskatchewan, 18twelve's performance in the Flower category was not strong enough to maintain a top 30 position beyond July, where they ranked 73rd. However, the brand showed a promising start in the Topical category, securing the 4th position in October 2024, suggesting a potential growth area for the brand within this market. This contrast between categories highlights the varying reception and success of 18twelve's product offerings across different regions and product types. Understanding these dynamics could be crucial for the brand as they strategize their market approach in these provinces.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, 18twelve has experienced a notable decline in rank and sales over the past few months. Starting from a rank of 28 in July 2024, 18twelve has slipped to 55 by October 2024, indicating a significant drop in its market position. This downward trend is mirrored in its sales figures, which have decreased consistently over the same period. In contrast, Pistol and Paris has shown resilience, maintaining a relatively stable rank and even outperforming 18twelve in October with a rank of 52. Meanwhile, Potluck has demonstrated volatility but managed to close the gap with 18twelve by October. Other competitors like Castle Rock Farms and 5 Points Cannabis have remained lower in the rankings, but their consistent performance suggests potential threats if 18twelve's downward trend continues. This competitive pressure highlights the need for strategic adjustments by 18twelve to regain its market standing.
Notable Products
In October 2024, the top-performing product for 18twelve was Lemon OG Candy (3.5g) in the Flower category, climbing from second place in September to secure the top rank with sales of 157. Vital Ease CBD:THC 1:2 Transdermal Balanced Cream (500mg THC, 250mg CBD) moved up to the second position from third in September, showing significant growth with sales reaching 154. CBD Vital Ease Cream (750mg CBD, 50g) advanced from fourth to third place, indicating a consistent upward trend in the Topical category. Liberty Haze (3.5g) made its debut in the rankings at fourth place, while Moby Dick (14g) experienced a drop from first in August to fifth in October. This shift suggests a dynamic market where consumer preferences are continually evolving, especially within the Flower and Topical categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
