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Nov-2024
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Overview
Market Insights Snapshot
In the Maryland market, the cannabis brand 1937 has shown notable fluctuations across various product categories over the past few months. For Concentrates, 1937 has seen a consistent presence within the top 30 brands, maintaining a ranking of 22 in both September and November 2024, which indicates a stable performance despite a slight dip in October. The Flower category tells a different story, with 1937 experiencing more volatility. After starting strong in August with a rank of 19, they slipped to 30 by November, suggesting challenges in maintaining market share or possibly facing increased competition. Interestingly, the Pre-Roll category has seen 1937 drop out of the top 30 entirely by November, highlighting a potential area for concern or a shift in consumer preferences that they may need to address.
For Vapor Pens, 1937 has demonstrated a resilient trajectory in Maryland, ending November with an improved rank of 25 compared to their position in September. This upward movement could suggest effective strategies in product development or marketing that are resonating with consumers. However, it's noteworthy that despite their progress in certain categories, the brand's overall sales figures in the Flower category have decreased significantly from August to November, indicating a potential decline in consumer demand or a strategic shift in focus. Such trends are critical for stakeholders to monitor, as they can offer insights into the brand's performance dynamics and areas for potential growth or reevaluation.
Competitive Landscape
In the Maryland flower market, 1937 has experienced notable fluctuations in its competitive positioning over the past few months. Starting in August 2024, 1937 held the 19th rank, but by November, it had slipped to 30th. This decline in rank is mirrored by a decrease in sales, from a high in August to a significant drop by November. In contrast, Khalifa Kush and Happy Eddie have maintained relatively stable positions, with Khalifa Kush consistently ranking around 29th and Happy Eddie dropping slightly to 31st in November. Meanwhile, MORE Cannabis has shown an upward trend, improving its rank from 38th in October to 28th in November, potentially indicating a rise in consumer preference. The data suggests that while 1937 is facing challenges in maintaining its market position, competitors like MORE Cannabis are gaining traction, which may impact 1937's future strategies in the Maryland flower market.
Notable Products
In November 2024, the top-performing product for 1937 was Duct Tape Shake (7g) in the Flower category, securing the first rank with sales of 1372 units. Glitterbomb (3.5g) followed closely, rising to the second position, while Cap Junky Shake (7g) made its debut in the rankings at third place. Watermelon Zkittlez (3.5g) held the fourth spot. Notably, Glitterbomb Shake (7g), which was previously ranked first in October, fell to fifth place in November. These shifts indicate a dynamic change in consumer preferences and highlight the competitive nature of the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
