Jan-2025
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Overview
Market Insights Snapshot
In Maryland, the cannabis brand 1937 has shown varied performance across different product categories. Concentrates saw a decline in rankings, from 23rd in October 2024 to falling out of the top 30 by January 2025, indicating a potential struggle in maintaining market share in this category. Conversely, the brand's performance in the Flower category exhibited some resilience, despite dropping from 25th in October to 40th in December, it rebounded slightly to 32nd in January 2025. This fluctuation suggests a competitive market landscape where 1937 is working to stabilize its position. Notably, the Pre-Roll category saw 1937 re-enter the rankings in December and maintain its 41st position into January, indicating a consistent, albeit modest, presence.
The Vapor Pens category has seen relatively stable performance for 1937. Starting at 27th place in October 2024 and moving to 30th by January 2025, this steady ranking suggests that the brand has a foothold in this segment, despite a slight dip in December. This consistency might point to a loyal customer base or effective product offerings that resonate with consumers. However, the absence of a top 30 ranking in the Concentrates category by January could be a cause for concern, potentially prompting a strategic reassessment to regain traction. Overall, while 1937 faces challenges in certain areas, its ability to maintain or slightly improve its position in others reflects a dynamic engagement with the Maryland market.
Competitive Landscape
In the Maryland flower category, 1937 has experienced notable fluctuations in its market position, reflecting the competitive dynamics of the region. Initially ranked 25th in October 2024, 1937 saw a decline to 40th by December 2024, before recovering slightly to 32nd in January 2025. This volatility contrasts with competitors like Old Pal, which consistently ranked higher, despite a downward trend from 16th to 31st over the same period. Meanwhile, Flower by Edie Parker maintained a relatively stable presence, peaking at 25th in November and December before dropping to 33rd in January. Interestingly, MORE Cannabis showed upward momentum, climbing from 36th to 30th, suggesting a strengthening market position. These shifts indicate that while 1937 faces challenges in maintaining its rank, there is potential for recovery and growth if it can leverage market trends and consumer preferences effectively.
Notable Products
In January 2025, Pink Passionfruit (3.5g) from 1937 emerged as the top-performing product, climbing from second place in December 2024 to first place, with a notable sales figure of 3407 units. Watermelon Zkittlez (3.5g) also performed well, moving up from third place in December 2024 to secure the second position in January 2025. Hellcat #15 Shake (7g) made its debut in the rankings at third place, indicating a strong entry into the market. Cap Junky Shake (7g) maintained its fourth position consistently from November 2024 through January 2025. Meanwhile, Cap Junky Pre-Roll 2-Pack (1g) entered the rankings in fifth place, suggesting a growing interest in pre-roll products from 1937.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.