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Sep-2024
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Overview
Market Insights Snapshot
In the state of Maryland, the cannabis brand 1937 has shown varied performance across different product categories over the past few months. In the Concentrates category, 1937 made a noticeable entry into the rankings in August, securing the 27th position and improving slightly to 25th in September, indicating a positive trend. Meanwhile, the Flower category has seen fluctuating rankings, with 1937 experiencing a significant jump to 21st place in August before dropping back to 30th in September. This suggests a potential volatility in consumer preference or supply dynamics that may warrant further investigation. Interestingly, despite not being in the top 30 in June and July for Pre-Rolls, the brand managed to climb to the 32nd spot by September, which may reflect strategic changes or increased consumer interest.
For Vapor Pens, 1937 has shown a consistent presence in the rankings, maintaining positions within the top 30 throughout the observed months. Starting at 32nd in June, the brand improved to 26th by August, although it slightly declined to 29th in September. This steady performance suggests a stable consumer base and possible competitive pricing or product quality. The brand's absence from the top 30 in certain months in the Pre-Roll category indicates potential challenges or missed opportunities in that segment, contrasting with their more stable performance in Vapor Pens. Overall, the data reveals both opportunities for growth and areas that may require strategic focus to improve brand presence across Maryland's cannabis market.
Competitive Landscape
In the Maryland flower category, 1937 has demonstrated fluctuating performance in recent months, with its rank improving significantly from 31st in July 2024 to 21st in August 2024, before dropping back to 30th in September 2024. This volatility in ranking is mirrored in its sales figures, which peaked in August, suggesting a temporary surge in consumer demand or successful marketing efforts. In comparison, Belushi's Farm has shown a consistent upward trend, climbing from 40th in June to 31st in September, indicating growing brand recognition or customer loyalty. Meanwhile, Flower by Edie Parker experienced a decline in both rank and sales, dropping from 25th in June to 34th in September, which may reflect challenges in maintaining market share. The brand Find. was absent from the top 20 in September, suggesting a significant drop in market presence. Lastly, PC Nursery Brand showed a positive trend, improving its rank from 32nd in June to 28th in September, potentially benefiting from strategic initiatives or product offerings. These competitive dynamics highlight the challenges and opportunities for 1937 in maintaining its market position amidst shifting consumer preferences and competitive pressures.
Notable Products
In September 2024, the top-performing product from 1937 was Gary Payton (3.5g) in the Flower category, maintaining its first-place ranking from July with notable sales of 1125 units. Strawberry Cough Pre-Roll 2-Pack (1g) emerged strongly in the Pre-Roll category, securing the second position. Strawberry Cough (3.5g) in the Flower category ranked third, showing a slight drop from its second position in June but an improvement from fifth in July. Duct Tape (3.5g) also made a significant entry at fourth place in the Flower category. Cheetah Piss (28g) rounded out the top five, indicating a robust performance in the Flower category for 1937.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
