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Oct-2024
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Overview
Market Insights Snapshot
The cannabis brand 1937 has shown varied performance across different product categories in Maryland. In the Concentrates category, 1937 has been gradually climbing the ranks, moving from 26th place in August 2024 to 24th place by October 2024. This consistent upward trend is a positive sign, especially when considering the brand was not even in the top 30 in July. In contrast, the Flower category has seen more fluctuations, with 1937 peaking at 19th place in August but then dropping back to 24th by October. Despite these shifts, the brand has maintained a presence in the top 30, indicating a stable demand for their flower products.
In the Pre-Roll category, 1937 has faced challenges, as they did not make it into the top 30 until August. Their ranking improved to 33rd in September but fell to 38th in October, suggesting a competitive market or potential issues with product offerings. Meanwhile, in the Vapor Pens category, 1937 has maintained a steady position, ranking 26th in both August and October, although they slipped to 31st in September. This stability suggests a consistent consumer base for their vapor pen products. Overall, while 1937 has shown potential for growth in some categories, there are areas that require strategic focus to improve their market standing further.
Competitive Landscape
In the Maryland flower category, 1937 has experienced fluctuations in its ranking over the past few months, indicating a dynamic competitive landscape. In July 2024, 1937 was ranked 27th but saw a significant improvement to 19th in August, driven by a notable increase in sales. However, the brand's rank slipped back to 27th in September before climbing slightly to 24th in October. This volatility suggests that while 1937 can achieve higher ranks, maintaining them is challenging amidst strong competition. Notably, JustFLOWR consistently outperformed 1937, maintaining a higher rank each month, although it also experienced a downward trend from 14th to 22nd. Cookies and Happy Eddie also present significant competition, with Cookies briefly entering the top 20 in September. These insights highlight the competitive pressures 1937 faces in maintaining and improving its market position in Maryland's flower category.
Notable Products
In October 2024, Glitterbomb Shake (7g) emerged as the top-performing product for 1937, climbing to the first rank with notable sales of 3017 units. Ultimate Purple Shake (7g) followed closely in second place, showing a significant rise from its previous first rank in September. Superboof (3.5g) moved up to the third rank from fifth in September, indicating a growing popularity. Pink Passionfruit (3.5g) made its debut in the rankings at fourth place, while Duct Tape (3.5g) secured the fifth position. Overall, the rankings reflect a dynamic shift in consumer preferences, with new entries and significant movements within the top five products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
