.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Arizona, 22Red has demonstrated a consistent performance across multiple categories, particularly in Flower and Concentrates. For instance, in the Flower category, 22Red improved its ranking from 21st in September 2024 to 18th by December 2024, indicating a positive trend in consumer preference. In the Concentrates category, the brand also showed an upward movement, reaching the 19th position in November before settling at 20th in December. However, their performance in Vapor Pens was less remarkable, as they did not feature in the top 30 for September and December, highlighting a potential area for growth.
In Nevada, 22Red's presence in the Flower category saw a significant improvement, moving from not being in the top 30 in September to the 69th position by November. This suggests a growing recognition and consumer interest in their products in this state. Despite this progress, the absence of rankings in other categories such as Concentrates and Pre-Rolls in Nevada indicates that the brand still has considerable room for expansion and market penetration in these segments. Observing these trends, it is clear that while 22Red is making strides in certain areas, there are opportunities to enhance their market position further.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, 22Red has shown a consistent upward trend in rankings, moving from 21st in September 2024 to 18th by December 2024. This steady improvement indicates a positive reception in the market, despite facing formidable competition. Notably, Curaleaf, a major player, experienced significant fluctuations, peaking at 4th in October before dropping to 29th in November, and then recovering to 16th in December. This volatility could suggest opportunities for 22Red to capitalize on market instability. Meanwhile, Grassroots maintained a mid-tier position, slipping slightly from 13th to 19th, which may reflect a stable yet vulnerable market share. Sublime displayed a notable rise, climbing from 35th to 20th, potentially indicating increasing consumer interest. Savvy remained relatively stable around the 17th rank, suggesting a consistent market presence. For 22Red, the upward trend in rankings amidst these dynamics highlights its growing appeal and potential for further market penetration in Arizona's Flower category.
Notable Products
In December 2024, 22Red's top-performing product was Blueberry Shortcake Pre-Roll (1g) in the Pre-Roll category, which climbed to the first rank with notable sales of 3636 units. Power Purp Pre-Roll (1g) debuted at the second rank, showing strong entry performance. Z Pie (3.5g) in the Flower category maintained a consistent third rank from November to December. Brainfizz Pre-Roll (1g) entered the top five at fourth place, while Hippie Crasher Pre-Roll (1g) secured the fifth position. Compared to previous months, Blueberry Shortcake Pre-Roll (1g) showed significant upward momentum, rising from fifth in September to the top spot by December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
