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Oct-2024
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Overview
Market Insights Snapshot
In the state of Arizona, 22Red has shown a dynamic performance across various product categories. For Concentrates, the brand experienced a significant improvement in October 2024, climbing to 20th place from 25th in September, which is reflected in a notable increase in sales. In the Flower category, however, the brand's ranking fluctuated between 16th and 22nd place over the months, indicating a less stable market position. The Pre-Roll category saw a consistent ranking around the 13th position, suggesting a steady demand. On the other hand, Vapor Pens did not make it into the top 30 for two consecutive months, hinting at challenges in that segment.
In Nevada, 22Red's presence in the Flower category has been inconsistent, with the brand dropping out of the top 30 in September 2024, only to reappear at 80th place in October. This suggests a volatile market presence and potential difficulties in sustaining consumer interest. The fluctuations in ranking could be attributed to various market dynamics, such as competition and consumer preferences. The absence from the top 30 for a month might be seen as a setback, highlighting the need for strategic adjustments to regain market traction.
Competitive Landscape
In the competitive landscape of the Arizona flower category, 22Red has experienced fluctuations in its market position, reflecting a dynamic and competitive environment. In July 2024, 22Red held the 16th rank, but by October 2024, it had slipped to 22nd. This decline in rank coincides with a decrease in sales, suggesting challenges in maintaining market share. Notably, competitors like Seed & Strain Cannabis Co. showed a remarkable rise, jumping from 23rd in July to 8th in September, before settling at 21st in October, indicating a strong market presence that could be drawing customers away from 22Red. Meanwhile, Classix experienced a similar rank drop from 14th in September to 24th in October, suggesting volatility in consumer preferences. Interestingly, MADE improved its position from being outside the top 20 in July to 20th in October, highlighting potential emerging competition. These shifts underscore the importance for 22Red to innovate and adapt to regain its competitive edge in the Arizona flower market.
Notable Products
In October 2024, the top-performing product from 22Red was Zookies Pre-Roll (1g), which climbed to the first position with impressive sales of 4578 units. The Old Family Purple Pre-Roll (1g) dropped to second place after leading in September, while Ego Checker Pre-Roll (1g) made a notable debut at third position. Blueberry Shortcake Pre-Roll (1g) re-entered the rankings at fourth place, having previously been unranked in September. Lastly, BCC x Jealousy Pre-Roll (1g) secured the fifth spot, slightly decreasing from its September performance. The shifts in rankings indicate a dynamic market where Zookies Pre-Roll has gained significant traction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
