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Jan-2025
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Overview
Market Insights Snapshot
In Arizona, 22Red has shown a consistent presence in the Concentrates category, maintaining a steady rank in the low twenties from October 2024 to January 2025. While their rank improved slightly from 23rd to 20th between October and November, it showed minor fluctuations thereafter. In the Flower category, 22Red held a position just within the top 20 in October and November but slipped to 22nd by January 2025. Their performance in the Pre-Roll category remained stable at 13th rank in both October and January, despite a dip in November. However, the Vapor Pens category revealed a less favorable trend, with 22Red not making the top 30 in December, indicating a potential challenge in this segment.
In Nevada, 22Red's presence was limited to the Flower category, where they experienced a notable improvement from 80th in October to 71st in November before disappearing from the top 30 rankings in December and January. This suggests a significant challenge in maintaining a competitive edge in Nevada's market. The absence from the top 30 in the latter months could point towards increased competition or shifts in consumer preferences. Such movements indicate that while 22Red has a foothold in certain categories and markets, there are areas where they might need to strategize further to enhance their market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, 22Red has experienced a slight fluctuation in its rankings from October 2024 to January 2025, moving from 20th to 22nd place. Despite maintaining relatively stable sales figures, this subtle decline in rank suggests increased competition from brands like TRIP, which saw a significant rise in rank from 29th to 15th in November 2024 before settling at 24th in January 2025. Meanwhile, MADE consistently outperformed 22Red, peaking at 16th place in December 2024. Sublime also showed a competitive edge, surpassing 22Red in December 2024 with a rank of 20th. The data indicates that while 22Red's sales remain robust, the brand faces stiff competition, particularly from brands that have shown more dynamic rank improvements, potentially impacting its market share and necessitating strategic adjustments to regain a competitive edge.
Notable Products
In January 2025, 22Red's top-performing product was the Hippie Crasher Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one position with sales reaching 3,462 units. The Hippie Crasher (3.5g) in the Flower category secured the second spot, marking its debut in the rankings. BCC x Jealousy Pre-Roll (1g) rose to third place from its previous fifth position in October 2024, showing a notable improvement in its market performance. Power Purp Pre-Roll (1g) fell from its second-place position to fourth, indicating a slight decline in sales momentum. Lastly, Sherbanger Pre-Roll (1g) entered the rankings at fifth place, suggesting a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
