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Sep-2024
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Overview
Market Insights Snapshot
In the state of Arizona, 22Red has shown varying performance across different cannabis categories. Notably, their presence in the Flower category improved from a rank of 21 in June to 16 in July, before stabilizing at around 20 by September. This indicates a strong foothold in the Flower market, despite a slight dip in sales from July to August. In the Pre-Roll category, 22Red made significant strides, moving from the 18th position in June to reach the top 10 in July, although it experienced a slight decline to 13th place by September. Their performance in the Concentrates category, however, saw a downward trend, with the brand falling out of the top 30 in August, only to return at the 30th spot in September. Additionally, their brief appearance in the Vapor Pens category in July suggests challenges in maintaining a competitive position there.
Meanwhile, in Nevada, 22Red's performance in the Flower category has been less consistent. Starting at rank 62 in June, the brand improved to 49 in July, only to drop dramatically to 85 in August, and eventually falling out of the top 30 by September. This indicates potential volatility and challenges in maintaining market share in Nevada's Flower category. The absence of 22Red in other categories in Nevada highlights a possible focus on Flower products or challenges in penetrating other segments of the market. Such fluctuations and absences suggest that while 22Red has achieved notable successes, especially in Arizona, there remains room for growth and stabilization across different markets and product categories.
Competitive Landscape
In the Arizona flower category, 22Red experienced fluctuating rankings from June to September 2024, reflecting a competitive landscape that impacts its market positioning and sales performance. Notably, 22Red improved its rank from 21st in June to 16th in July, which coincided with a significant sales increase. However, the brand slipped back to 21st in August before recovering slightly to 20th in September. This volatility contrasts with competitors like Aeriz, which maintained a relatively stable presence in the top 20, only dropping to 19th in September, and Dr. Greenthumb's, which also showed fluctuations but managed to rank higher than 22Red in September. Meanwhile, Tru Infusion experienced a dramatic drop from 8th in June to 21st in September, indicating a potential opportunity for 22Red to capitalize on shifting consumer preferences. These dynamics highlight the importance for 22Red to leverage strategic marketing initiatives to stabilize and enhance its market position amidst fierce competition.
Notable Products
In September 2024, the top-performing product for 22Red was Old Family Purple Pre-Roll (1g) in the Pre-Roll category, which achieved the number one rank with a notable sales figure of 3462 units. Following closely, Zookies Pre-Roll (1g) secured the second position, moving up from third place in August. GMLS Pre-Roll (1g) made its debut in the rankings at the third position, showing strong initial sales. BCC x Jealousy Pre-Roll (1g), previously unranked, re-entered the list at fourth place, indicating a resurgence in popularity. The Flower category saw Wifi (3.5g) entering the rankings at fifth place, showcasing its growing demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
