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Oct-2024
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Overview
Market Insights Snapshot
5 Points Cannabis has shown varied performance across different categories and provinces. In British Columbia, their presence in the flower category has been relatively unstable, with rankings fluctuating from 58th in July to 60th in October. This indicates a slight improvement from September but still places them outside the top 50. Meanwhile, in Ontario, their performance in the flower category has shown more consistency, maintaining a steady position around the high 60s. However, in concentrates, they only appeared in the rankings in October, securing the 50th spot, which might suggest a recent strategic push or a growing interest in this category.
In Saskatchewan, 5 Points Cannabis has had a notable presence in the pre-roll category, consistently ranking in the low 20s, indicating strong performance in this segment. However, their flower category performance was less stable, as they dropped out of the top 30 in September but managed to re-enter in October at the 52nd position. The fluctuations in flower rankings across provinces suggest potential challenges or shifts in consumer preferences that the brand might need to address. Despite these challenges, the pre-roll category in Ontario remains a stronghold for the brand, consistently ranking in the mid-30s, which highlights a robust demand for their products in this category.
Competitive Landscape
In the Ontario Pre-Roll category, 5 Points Cannabis has experienced a relatively stable position over the past few months, maintaining ranks between 36 and 39 from July to October 2024. While this indicates a consistent presence in the market, competitors like DEBUNK and The Loud Plug have shown more dynamic movements. Notably, DEBUNK improved its rank from 48 in July to 36 in October, surpassing 5 Points Cannabis in the process. Meanwhile, The Loud Plug, despite a slight decline from 31 to 35, continues to outpace 5 Points Cannabis in terms of sales volume. Additionally, brands such as 1964 Supply Co and Truro Cannabis Co. are also climbing the ranks, indicating a competitive landscape where 5 Points Cannabis must strategize to maintain and improve its market position amidst these upward trends.
Notable Products
In October 2024, the top-performing product for 5 Points Cannabis was Zsweet Pre-Roll 10-Pack (3g) in the Pre-Roll category, maintaining its number one rank consistently from July to October despite a slight decrease in sales to 8057 units. Blueberry Yum Yum Pre-Roll 10-Pack (3g) also held steady in the second position, showing an impressive increase in sales to 6223 units. Zsweet (3.5g) in the Flower category remained third, showing stability in its ranking but with minor fluctuations in sales figures over the months. Mosa Orange Punch Pre-Roll 10-Pack (3g) made a noticeable leap to the fourth position in October, having been absent from the rankings in August and September. Mosa Orange Punch (3.5g) secured the fifth spot, continuing its presence from September, indicating growing popularity in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
