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Jan-2025
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Overview
Market Insights Snapshot
In Ontario, 5 Points Cannabis has shown significant momentum, particularly in the Flower category. The brand moved up from the 65th position in October 2024 to the 42nd position by January 2025, reflecting a strong upward trajectory. This improvement is mirrored by their sales figures, which peaked in December before seeing a slight dip in January. Meanwhile, the Pre-Roll category in Ontario has maintained a stable presence, consistently ranking within the top 50, and even reaching the 36th position by January 2025. However, their performance in the Concentrates category was less stellar, as they only appeared in the rankings in December, occupying the 52nd spot, indicating room for growth in this segment.
In British Columbia, 5 Points Cannabis has faced challenges in the Flower category, not breaking into the top 30 at any point from October 2024 to January 2025. Despite this, there was a positive trend as the brand improved its ranking from 80th in November to 61st by January, with sales steadily increasing during this period. In Saskatchewan, the brand has shown resilience in the Pre-Roll category, maintaining a position within the top 20 throughout the observed months. Their performance in the Flower category, however, fluctuated slightly, with a peak rank of 43rd in November and December before dropping to 47th in January. This mixed performance across categories and regions highlights areas of strength and opportunities for improvement for 5 Points Cannabis.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, 5 Points Cannabis has demonstrated a notable upward trajectory in recent months. While initially ranked at 41st place in October 2024, the brand has climbed to 36th by January 2025, indicating a positive shift in consumer preference and market penetration. This upward movement contrasts with competitors such as Simply Bare and Common Ground, both of which have experienced a decline in rankings over the same period. Notably, OHJA and Happy & Stoned also saw fluctuations, but neither matched the consistent upward trend of 5 Points Cannabis. This positive momentum for 5 Points Cannabis suggests a growing consumer base and effective market strategies, positioning it as a brand to watch in the Ontario pre-roll category.
Notable Products
In January 2025, the Zsweet Pre-Roll 10-Pack (3g) maintained its position as the top-performing product for 5 Points Cannabis, with sales reaching 7527 units. The Blueberry Yum Yum Pre-Roll 10-Pack (3g) consistently held the second spot, although its sales saw a decrease compared to previous months, dropping to 6035 units. Strawberry Kush (3.5g) ranked third, continuing its performance from December 2024. Mosa Orange Punch (3.5g) remained stable in fourth place, showing a slight decrease in sales from the previous month. The Assorted Multipack Pre-Roll 12-Pack (3.6g) entered the top five for the first time, indicating a growing interest in variety packs among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
