Nov-2024
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Overview
Market Insights Snapshot
5 Points Cannabis has shown varied performance across different categories and provinces, with notable shifts in their rankings. In British Columbia, the brand's presence in the Flower category has been inconsistent, as it moved from the 72nd position in August to 61st in October, only to fall back to 71st in November. This fluctuation could indicate a volatile market presence or changing consumer preferences. Meanwhile, in Ontario, 5 Points Cannabis has maintained a more stable position in the Pre-Roll category, consistently ranking between 37th and 40th over the months. This stability suggests a steady demand for their pre-roll products in this province.
Interestingly, in the Flower category in Ontario, 5 Points Cannabis made a significant leap from the 72nd position in October to 47th in November, indicating a potential increase in market share or popularity. However, their absence from the top 30 brands in the Concentrates category in the same province highlights a gap in their product reach or competition from other brands. In Saskatchewan, the brand's performance in the Pre-Roll category has been relatively strong, maintaining a position within the top 30, showing a consistent demand for their products. However, in the Flower category, their presence was only noted in August and November, suggesting challenges in maintaining a steady market presence.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, 5 Points Cannabis has experienced fluctuating rankings, moving from 37th in August 2024 to 40th by November 2024. This downward trend in rank, despite relatively stable sales figures, suggests increased competition. Notably, GREAZY has shown a positive trajectory, climbing from 55th to 39th, surpassing 5 Points Cannabis in November. Meanwhile, Truro Cannabis Co. has consistently improved its rank from 47th to 41st, indicating a potential threat if the trend continues. Common Ground and DEBUNK have also displayed competitive dynamics, with Common Ground maintaining a higher rank despite a dip in sales, and DEBUNK closely trailing 5 Points Cannabis. These shifts highlight the need for strategic adjustments by 5 Points Cannabis to regain its competitive edge in the Ontario Pre-Roll market.
Notable Products
In November 2024, the top-performing product for 5 Points Cannabis was the Zsweet Pre-Roll 10-Pack (3g) in the Pre-Roll category, maintaining its first-place ranking for four consecutive months despite a slight decrease in sales to 7181 units. The Blueberry Yum Yum Pre-Roll 10-Pack (3g) also held steady in second place, showing a slight increase in sales compared to October. The Zsweet (3.5g) in the Flower category remained consistently in third place over the past few months, indicating stable performance. The Mosa Orange Punch Pre-Roll 10-Pack (3g) improved its ranking from fifth in October to fourth in November, reflecting a positive trend in sales. Meanwhile, the Strawberry Kush (3.5g) entered the rankings in November, securing the fifth spot, suggesting a new interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.