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Aug-2024
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Overview
Market Insights Snapshot
5 Points Cannabis has shown varied performance across different states and categories in recent months. In British Columbia, the brand's ranking in the Flower category has seen some fluctuations, starting at 67th in May 2024 and moving to 58th by August 2024. This indicates a positive trend, although the brand did not break into the top 30. In Ontario, the brand's performance in the Pre-Roll category has been more consistent and strong, improving its ranking from 45th in May 2024 to 37th in August 2024, showcasing a steady upward movement. However, it is worth noting that in the Concentrates category in Ontario, 5 Points Cannabis did not make it into the top 30 until August 2024, which might suggest either a lack of focus or competitive challenges in that segment.
In Saskatchewan, 5 Points Cannabis had a mixed performance. In the Flower category, the brand's ranking improved from 57th in May 2024 to 36th in July 2024, before slipping to 45th in August 2024. This indicates some volatility in their performance. On the other hand, their performance in the Pre-Roll category has been more stable, with the brand consistently ranking within the top 30, improving from 31st in May 2024 to 20th in July 2024, before dropping slightly to 29th in August 2024. The brand's absence from the top 30 in certain months and categories highlights areas where there might be room for growth or increased competition.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, 5 Points Cannabis has shown a steady improvement in its rank over the past few months, climbing from 45th in May 2024 to 37th in August 2024. This upward trend indicates a positive reception in the market, although it still trails behind notable competitors. For instance, FIGR has maintained a relatively stable position, fluctuating between 30th and 36th place, suggesting a consistent consumer base. Similarly, Simply Bare has seen a gradual improvement, moving from 39th to 36th place. On the other hand, Weed Me has experienced a decline, dropping from 20th in May to 38th in August, which could indicate shifting consumer preferences or market dynamics. Additionally, Fleur De L'ile has shown some volatility, peaking at 35th in May and settling at 39th in August. These insights highlight the competitive nature of the market and the importance of strategic positioning for 5 Points Cannabis to continue its upward trajectory.
Notable Products
In August 2024, the top-performing product for 5 Points Cannabis was Zsweet Pre-Roll 10-Pack (3g), maintaining its first-place ranking for the fourth consecutive month with sales reaching 8,990 units. Blueberry Yum Yum Pre-Roll 10-Pack (3g) held steady in second place, mirroring its ranking from previous months with sales of 4,822 units. Zsweet (3.5g) continued to rank third, although its sales saw a slight decrease from July, totaling 4,174 units. The Assorted Multipack Pre-Roll 12-Pack (3.6g) remained in fourth place, with a modest decline in sales to 1,899 units. Notably, Mosa Orange Punch (3.5g) entered the rankings in July and maintained its fifth position in August with sales of 1,358 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
