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Oct-2024
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Overview
Market Insights Snapshot
The performance of 5G (530 Grower) in the California cannabis market presents a mixed picture across different categories. In the Beverage category, the brand maintained a consistent presence within the top 30 rankings in July and August 2024, placing at 22nd, but saw a slight decline to 23rd in September, before falling out of the top 30 entirely in October. This drop indicates a potential challenge in maintaining its competitive edge in the Beverage space. Meanwhile, in the Concentrates category, 5G (530 Grower) demonstrated a positive trend by improving its rank from 44th in August to 28th by October, suggesting a successful strategy in this segment. This upward movement, accompanied by a notable increase in sales from September to October, highlights a strengthening position in Concentrates.
Conversely, the Flower category has posed more of a challenge for 5G (530 Grower) in California. Starting at 45th place in July, the brand's ranking slipped to 73rd by September, before recovering slightly to 65th in October. Despite this fluctuation, the sales figures show a promising rebound in October, indicating potential for future growth if the brand can address the factors contributing to its earlier decline. Overall, while 5G (530 Grower) has shown resilience and growth in some categories, there remains room for improvement, particularly in maintaining its presence in the competitive Beverage market and stabilizing its position in the Flower category.
Competitive Landscape
In the competitive landscape of the California flower category, 5G (530 Grower) has experienced notable fluctuations in its market position, reflecting both challenges and opportunities. Over the past few months, 5G (530 Grower) saw a decline in rank from 45th in July 2024 to 65th by October 2024, indicating increased competition and potential market share loss. This downward trend contrasts with competitors like Autumn Brands, which maintained a steady rank of 58th from August to October 2024, and Pure Beauty, which improved its rank from 68th in September to 59th in October 2024. Meanwhile, White Label and Roll Bleezy also demonstrated resilience, with Roll Bleezy achieving a notable peak at 51st in September 2024. These dynamics suggest that while 5G (530 Grower) faces competitive pressures, there is room for strategic adjustments to regain its footing in this vibrant market.
Notable Products
In October 2024, the top-performing product for 5G (530 Grower) was Red Dragon (3.5g) in the Flower category, climbing to the number one rank with sales of 2595. Red Dragon (3.5g) saw a significant leap from its previous position, having ranked fifth in September. Wedding Cake x Gelato Badder (1g) maintained a strong presence in the Concentrates category, holding steady in second place for two consecutive months. Red Dragon Badder (1g) also performed well, securing the third spot in October, improving from its fourth-place ranking in September. Banana Macaroons Badder (1g) entered the top five for the first time, rounding out the list in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
