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Nov-2024
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Overview
Market Insights Snapshot
In the state of California, 5G (530 Grower) has shown varied performance across different product categories. In the Beverage category, the brand has maintained a relatively stable presence, hovering around the 22nd to 25th rank over the past few months. While this indicates a consistent position within the top 30, the slight downward trend from August to October followed by a minor improvement in November suggests that there might be challenges in maintaining market share or possibly increased competition. On the other hand, the Concentrates category has seen significant improvement, with the brand climbing from 44th place in August to an impressive 23rd place by November. This upward movement could indicate successful strategies or product offerings that resonate well with consumers in this category.
Meanwhile, in the Flower category in California, 5G (530 Grower) has experienced fluctuations but with an overall positive trajectory. Starting at 66th place in August, the brand dipped to 77th in September but managed to recover to 62nd by November. This recovery, despite not yet breaking into the top 30, shows potential for growth and resilience in a highly competitive market. The brand's ability to improve its rank in both Concentrates and Flower categories might suggest a strategic focus on these areas, possibly at the expense of its Beverage offerings. This strategic shift could be a response to market demands or a reflection of operational strengths in those categories.
Competitive Landscape
In the competitive landscape of the California flower category, 5G (530 Grower) has demonstrated notable resilience and growth in recent months. Despite facing stiff competition, 5G (530 Grower) improved its rank from 77 in September 2024 to 62 in November 2024, indicating a positive trajectory in market presence. This upward movement is particularly significant when compared to brands like 710 Labs, which saw a decline from rank 32 in September to 60 in November, and Pure Beauty, which fluctuated but ultimately dropped to rank 74 in November. Meanwhile, Lights Out surged from rank 85 in September to 59 in November, slightly ahead of 5G (530 Grower). Despite these shifts, 5G (530 Grower) has managed to increase its sales from $352,780 in September to $494,634 in November, showcasing a robust recovery and positioning itself as a formidable player in the market. This trend suggests that 5G (530 Grower) is effectively capturing consumer interest and expanding its market share, setting a strong foundation for future growth.
Notable Products
In November 2024, Red Dragon Frosted Nugs (3.5g) emerged as the top-performing product for 5G (530 Grower), securing the number one rank in the Flower category with notable sales of 4,859 units. Wedding Cake x Gelato Badder (1g) maintained its strong presence in the Concentrates category, holding steady at the second rank, showing a significant increase from 2,084 to 3,216 units sold from October to November. Red Dragon (3.5g) experienced a slight drop, moving from first to third place, while Red Dragon Badder (1g) consistently held the fourth rank. Banana Macaroons Badder (1g) entered the top five for the first time in November, climbing from fourth in October to fifth in November. The shifts in rankings indicate a dynamic market where consumer preferences for certain products fluctuate monthly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
