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Jan-2025
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Overview
Market Insights Snapshot
5G (530 Grower) has shown a notable upward trend in the California market, particularly in the beverage category. Over the past few months, the brand has climbed steadily from a rank of 25 in October 2024 to 21 by January 2025. This progression indicates a growing consumer interest and acceptance of their beverage offerings, aligning with an increase in sales, which peaked in January. In contrast, their performance in the flower category has been less consistent, with rankings fluctuating between 74 and 82 during the same period. This suggests potential challenges in sustaining consumer interest or competition from other brands in the flower segment.
In the concentrates category, 5G (530 Grower) has demonstrated a significant improvement, moving from 47th place in October to an impressive 23rd place by January in California. This upward movement may reflect successful marketing strategies or product innovations that resonate well with consumers. However, it is worth noting that while they have achieved a substantial jump in this category, they have not yet entered the top 30 in other states or provinces, indicating a potential area for expansion and growth. The absence of rankings in other regions highlights both an opportunity for market penetration and a challenge in establishing a broader geographic footprint.
Competitive Landscape
In the competitive landscape of the California flower category, 5G (530 Grower) has experienced notable fluctuations in its market position, reflecting the dynamic nature of the industry. From October 2024 to January 2025, 5G (530 Grower) saw its rank oscillate between 74th and 82nd, indicating a competitive pressure that has slightly hindered its upward momentum. Despite this, the brand has managed to maintain a relatively stable sales performance, unlike competitors such as Seed Junky Genetics, which has experienced a significant decline in rank from 55th to 79th over the same period, alongside a downward sales trend. Meanwhile, Revelry Herb Company and Halfpipe Cannabis have shown some resilience, with Revelry Herb Company improving its rank from 90th to 80th, suggesting a potential threat to 5G (530 Grower)'s market share if current trends continue. These dynamics highlight the importance for 5G (530 Grower) to leverage advanced market data to strategize effectively and enhance its competitive edge in the California flower market.
Notable Products
In January 2025, the top-performing product for 5G (530 Grower) was Wedding Cake x Gelato Badder (1g) in the Concentrates category, which rose to the number one rank with sales reaching 2842 units. Red Dragon Badder (1g) also showed a strong performance, securing the second position, an improvement from its third place in December 2024. Holy Grail x Og Badder (1g) made a notable entry into the rankings, achieving third place despite not being ranked in November and December 2024. Banana Macaroons Badder (1g) maintained a steady presence, ranking fourth, consistent with its position from the previous month. Meanwhile, Red Dragon (3.5g) in the Flower category saw a decline, dropping to fifth place from its top position in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
