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Sep-2024
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Overview
Market Insights Snapshot
In the state of Illinois, 93 Boyz has shown varied performance across different cannabis categories. Their Flower category has experienced a decline in rankings, dropping from 26th in June 2024 to 34th by September 2024, indicating a significant decrease in sales and possibly market share in this segment. Conversely, the Pre-Roll category has seen an upward trajectory, improving from 10th to 7th place over the same period. This rise suggests a strong consumer preference or successful marketing strategies in the Pre-Roll segment, contrasting with the downward trend in Flower sales.
When examining the Vapor Pens category, 93 Boyz has made a modest yet notable climb from 40th in June to 34th in September. This positive movement, although not placing them in the top 30, indicates a gradual improvement and potential for future growth in this category. The increase in sales from July to September suggests that their efforts in this area might be gaining traction. However, the absence of a top 30 ranking highlights the competitive nature of this category and the challenges 93 Boyz faces in gaining a stronger foothold. Overall, while there are areas of concern, particularly with Flower, the brand's performance in Pre-Rolls provides a bright spot and potential area for expansion.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll category, 93 Boyz has demonstrated a notable upward trajectory in rankings from June to September 2024, moving from 10th to 7th place. This progression is indicative of a positive trend in sales performance, as evidenced by their consistent increase in sales figures over the same period. In contrast, Lowell Herb Co / Lowell Smokes experienced fluctuations, maintaining a steady rank but with varying sales, suggesting potential volatility in consumer preference. Meanwhile, Daze Off held a stable 6th position throughout, indicating a strong foothold in the market, albeit with a slight sales decline in September. Interestingly, Simply Herb showed a significant leap in rank from 9th to 5th, driven by a substantial increase in sales, which could pose a competitive threat to 93 Boyz if the trend continues. Additionally, (the) Essence saw a decline in rank to 9th place in September, reflecting a decrease in sales, which may provide an opportunity for 93 Boyz to solidify its position further. Overall, 93 Boyz's upward movement in rank and sales growth suggests a strengthening market presence in Illinois's pre-roll segment.
Notable Products
In September 2024, the top-performing product for 93 Boyz was Rellos - Jealousy Thin Mintz Kief Infused Blunt (1.5g) in the Pre-Roll category, maintaining its number one rank from the previous two months with a notable sales figure of 11,964 units. Rellos - Jet Fuel Kief Infused Blunt (1.5g) also held steady at second place, continuing its strong performance from August. Jet Fuel Pre-Roll (0.75g) re-entered the rankings at third place, having been absent in July and August. Jealousy Thin Mintz (3.5g) in the Flower category moved up to fourth place from fifth in August, indicating a slight improvement. Lastly, Rellos - Hot Chipz Kief Infused Blunt (1.5g) debuted in the rankings at fifth place, showing promise in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
