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Nov-2024
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Overview
Market Insights Snapshot
93 Boyz has shown varied performance across different categories in the state of Illinois. In the Flower category, they have experienced a notable fluctuation in rankings, dropping from 27th in August 2024 to 31st in October, before making a strong comeback to 23rd in November. This suggests a resurgence in popularity or possibly an effective marketing push or product launch. On the contrary, their performance in the Edible category has not been as prominent, with the brand not making it into the top 30 rankings for any of the months from August to November 2024, indicating potential areas for growth or improvement.
In the Pre-Roll category, 93 Boyz maintained a relatively strong position, starting at 8th in August and only slipping to 11th by November. This consistency highlights the brand's stable presence and consumer preference in this segment. However, the Vapor Pens category tells a different story, where the brand's ranking has hovered around the 40s, peaking at 37th in October before dropping back to 41st in November. This suggests a challenging market position that might require strategic adjustments. The varied performance across these categories highlights the dynamic nature of the cannabis market in Illinois, with 93 Boyz needing to leverage their strengths while addressing weaker spots to enhance their overall market presence.
Competitive Landscape
In the competitive landscape of the Illinois flower category, 93 Boyz has shown a notable improvement in its market position over the past few months. After starting at the 27th rank in August 2024, 93 Boyz climbed to the 23rd rank by November 2024, indicating a positive trajectory in its market presence. This upward trend is particularly significant given that other brands like Kaviar and Lula's experienced fluctuations and declines in their rankings during the same period. For instance, Kaviar dropped from the 18th rank in August to 25th in November, while Lula's fell from 15th to 24th. Meanwhile, The Essence maintained a relatively stable position, albeit slightly declining from 17th to 21st. The consistent improvement in 93 Boyz's ranking suggests a strengthening brand appeal and potential increase in consumer preference, positioning it as a rising competitor in the Illinois flower market.
Notable Products
In November 2024, the top-performing product from 93 Boyz was Rellos - Jet Fuel Kief Infused Pre-Roll (1.5g), which reclaimed the number one rank after slipping to third place in October. The Jet Fuel OG (3.5g) emerged as the second top product, marking its first appearance in the rankings. Rellos - Platinum Cookies Kief Infused Pre-Roll (1.5g) secured the third position, maintaining its presence in the top ranks. Rellos - Peanut Butter Mintz Kief Infused Blunt (1.5g) fell to fourth place from its previous second position. Notably, the Rellos - Jet Fuel Kief Infused Pre-Roll (1.5g) achieved sales of 4733 units, showing a decrease compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
