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Jan-2025
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Overview
Market Insights Snapshot
In the state of Illinois, 93 Boyz has shown varying performance across different cannabis categories. Notably, their presence in the Edible category has been on an upward trajectory, moving from a rank of 50 in October 2024 to 36 by January 2025. This improvement suggests a growing consumer preference or successful marketing efforts in this segment. However, their performance in the Vapor Pens category tells a different story, with a decline from rank 39 in October to 50 by January, indicating potential challenges in maintaining market share or competition from other brands. The Flower category remained relatively stable, with 93 Boyz holding onto the 21st and 22nd positions from November through January, showing consistency but also highlighting room for growth in this competitive space.
Conversely, the Pre-Roll category has seen some fluctuations, with 93 Boyz achieving a peak rank of 8 in November 2024 before dropping to 13 in December and then recovering slightly to 11 in January. This indicates a volatile yet promising market position that could benefit from strategic adjustments. Interestingly, the absence of 93 Boyz from the top 30 brands in any other state or province during this period underscores their concentrated efforts or challenges in expanding beyond Illinois. Such insights into their performance across categories and states/provinces provide a snapshot of their current market dynamics and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the Illinois flower category, 93 Boyz has shown a dynamic shift in rankings over the past few months, indicating a competitive presence but also highlighting areas for potential growth. Starting at rank 29 in October 2024, 93 Boyz improved to rank 21 in November and maintained this position through December, before slightly dropping to rank 22 in January 2025. This fluctuation suggests that while 93 Boyz is gaining traction, it faces stiff competition from brands like The Botanist, which consistently ranked higher, peaking at 17 in December before dropping to 21 in January. Meanwhile, UpNorth Humboldt remained in the top 20 throughout the period, albeit with a declining trend from rank 16 to 20, indicating a potential opportunity for 93 Boyz to capitalize on any further slippage. Additionally, Island and TwentyTwenty (IL) have shown upward trends, with Island moving from rank 38 to 23, suggesting an increasing competitive pressure. These insights underscore the need for 93 Boyz to strategize effectively to enhance its market position and capitalize on the evolving competitive dynamics in Illinois.
Notable Products
In January 2025, the top-performing product from 93 Boyz was Rellos - Jet Fuel Kief Infused Pre-Roll (1.5g) in the Pre-Roll category, maintaining its leading position from November 2024. Following closely, Rellos - Jealousy Thin Mintz Kief Infused Blunt (1.5g) ranked second, showing a strong presence despite lacking sales data for December 2024. Pineapple AK (3.5g) entered the rankings for the first time, securing the third position in the Flower category with sales of 2775 units. Jet Fuel Pre-Roll (0.75g) experienced a slight drop, moving from third to fourth place since December 2024. Peanut Butter Mintz (3.5g) saw a decline in performance, falling from second in December 2024 to fifth in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
