Oct-2024
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Overview
Market Insights Snapshot
In the state of Illinois, 93 Boyz has shown a varied performance across different product categories over the past few months. In the Flower category, the brand experienced a slight decline, moving from the 26th position in July 2024 to falling out of the top 30 by October 2024. This drop could indicate increased competition or shifting consumer preferences in Illinois. On the other hand, the Pre-Roll category has been a stronger area for 93 Boyz, maintaining a stable presence within the top 10 for most of the observed period, although it did drop to the 10th position in October 2024. This suggests a consistent demand for their pre-roll offerings despite minor fluctuations. The Vapor Pens category, however, has not seen 93 Boyz break into the top 30, which could imply a need for strategic adjustments or product innovation to capture more market share.
The performance of 93 Boyz in Illinois highlights interesting dynamics within the cannabis market. While their Flower category sales have seen a reduction, as evidenced by a decrease in sales from July to October, their Pre-Roll sales have remained relatively robust, even showing an increase from July to September before a slight decline in October. This indicates a potential area of focus for the brand to capitalize on its strengths. The Vapor Pens category remains a challenge, with rankings consistently outside the top 30, suggesting that 93 Boyz might need to reassess their approach or expand their offerings to better compete in this segment. Overall, the brand's performance across these categories provides insights into both opportunities and challenges within the Illinois market.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll category, 93 Boyz has experienced fluctuating rankings over the past few months, reflecting a dynamic market environment. Starting in July 2024, 93 Boyz held the 8th position, maintaining this rank in August before climbing to 7th in September. However, by October, the brand slipped back to the 10th spot. This decline coincides with a notable increase in sales for competitors such as Lowell Herb Co / Lowell Smokes, which improved its rank from 10th in July to 8th in October, and Interstate 420, which rose from 19th to 12th over the same period. Meanwhile, Nature's Grace and Wellness saw a decline from 3rd to 9th, indicating a potential shift in consumer preferences. The competitive pressures from these brands suggest that 93 Boyz may need to innovate or adjust its marketing strategies to regain its previous standing and capitalize on market opportunities.
Notable Products
In October 2024, 93 Boyz's top-performing product was Rellos - Jealousy Thin Mintz Kief Infused Blunt (1.5g) in the Pre-Roll category, maintaining its number one rank from September with sales of 9,100 units. Rellos - Peanut Butter Mintz Kief Infused Blunt (1.5g) climbed to the second position, showing a significant improvement from being unranked in September. Rellos - Jet Fuel Kief Infused Blunt (1.5g) dropped to third place, a decline from its previous second-place ranking. The Jet Fuel Pre-Roll (0.75g) entered the rankings for the first time in October, securing the fourth spot. Peanut Butter Mintz (3.5g) in the Flower category remained steady at fifth place, consistent with its August rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.