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Dec-2024
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Overview
Market Insights Snapshot
Adults Only has demonstrated varied performance across different product categories and regions. In Alberta, the brand maintained a consistent presence in the Concentrates category, holding steady at the 8th position from October to December 2024. This stability suggests a loyal customer base or consistent market demand. However, their performance in Vapor Pens in the same region saw a more dynamic shift, with a notable improvement in December, moving up to the 21st rank from 24th in November. This upward movement aligns with a significant increase in sales for Vapor Pens, indicating potential growth in popularity or market penetration in this category.
In British Columbia, Adults Only experienced challenges in the Pre-Roll category, where they slipped from the 42nd position in September to 66th by December. This decline suggests potential market saturation or increased competition. Conversely, their Vapor Pens category showed resilience, maintaining strong positions, including a peak at the 7th spot in October and December. In Ontario, the brand's performance in Concentrates improved, reaching the 10th rank in December, up from 13th in October, reflecting a positive trend. Meanwhile, in Saskatchewan, the brand's Vapor Pens category faced a decline, dropping to the 20th position in November before recovering slightly to 18th in December, indicating fluctuating consumer preferences or market conditions.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Adults Only has experienced notable fluctuations in its market positioning over the last few months. Starting in September 2024, Adults Only was ranked 12th, but saw a slight decline to 13th in October and November, before rebounding to 11th place in December. This movement contrasts with competitors such as Kolab, which improved its rank from 14th to 10th in October and maintained a stable position thereafter, and LITTI, which consistently ranked higher, peaking at 7th in October. Despite the rank fluctuations, Adults Only's sales saw a resurgence in December, indicating a potential recovery in consumer demand. Meanwhile, Endgame maintained a strong presence in the top 10, suggesting a steady consumer preference. These dynamics highlight the competitive pressures Adults Only faces in maintaining and improving its market share amidst strong performances by other brands.
Notable Products
In December 2024, the top-performing product from Adults Only was the Cheeky Cherry NSFW Liquid Diamond Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place rank from the previous months with notable sales of 15,086 units. Following closely was the Missionary Mango NSFW Liquid Diamond Cartridge (1g), which also held its steady second-place position, showing a significant increase in sales compared to November. The Bumpin' Blue Raspberry NSFW Liquid Diamond Cartridge (1g) remained in third place, continuing its streak from prior months, while the Cheeky Cherry NSFW Liquid Diamond Dispenser (1g) in the Concentrates category held onto fourth place, slightly improving from fifth place in September and October. A new entry in December, Promicuous Peach NFSW Liquid Diamond Cartridge (1g), debuted at fifth place, indicating potential growth in the Vapor Pens category. This consistency in rankings suggests strong brand loyalty and product satisfaction among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
