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Nov-2024
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Overview
Market Insights Snapshot
Adults Only has shown varied performance across different provinces and product categories. In Alberta, the brand has maintained a consistent presence in the Concentrates category, holding steady at the 8th position from August to November 2024. This stability suggests a strong foothold in this segment. However, in the Vapor Pens category in Alberta, Adults Only has seen some fluctuations, moving from the 26th position in August to 24th in November, indicating a slight upward trajectory. In British Columbia, the brand's performance in Vapor Pens has been notable, climbing from 14th place in August to a peak of 7th in October before settling at 8th in November. This upward trend highlights a growing consumer preference for Adults Only's Vapor Pens in this region.
In Ontario, Adults Only has shown mixed results. While the brand improved its ranking in the Concentrates category, moving from 15th in August to 12th in November, it has struggled to rise above the 59th position in the Pre-Roll category, even dropping to 65th in September and November. This indicates potential challenges in gaining traction within the Pre-Roll market in Ontario. Meanwhile, in Saskatchewan, Adults Only experienced a decline in the Vapor Pens category, dropping from 12th in August to 20th in November. This downward movement suggests a need for strategic adjustments to regain market share in Saskatchewan's Vapor Pens segment.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Adults Only has experienced a noticeable shift in its market position over the past few months. Starting from a rank of 10 in August 2024, Adults Only saw a decline to 13 by November 2024. This downward trend in ranking is mirrored by a decrease in sales, suggesting a potential loss of market share. Meanwhile, Fuego Cannabis (Canada) has maintained a stable position, consistently ranking around 11, and even showed an increase in sales, indicating strong brand loyalty or effective marketing strategies. Kolab has been a notable competitor, climbing from rank 19 in August to 12 in November, with a significant spike in sales during October. This suggests that Kolab's strategies, possibly including product innovation or promotional activities, have resonated well with consumers. The consistent performance of Purple Hills and Good Supply further intensifies the competitive environment, as both brands have maintained steady ranks and sales figures. For Adults Only to regain its competitive edge, it may need to reassess its market strategies and explore new ways to engage with its target audience in this dynamic market.
Notable Products
In November 2024, Cheeky Cherry NSFW Liquid Diamond Cartridge (1g) maintained its position as the top-performing product for Adults Only, securing the number one rank consistently since August 2024, with sales reaching 12,999 units. Missionary Mango NSFW Liquid Diamond Cartridge (1g) also held steady in second place, illustrating consistent consumer demand. Bumpin' Blue Raspberry NSFW Liquid Diamond Cartridge (1g) continued its streak at the third position, showing stable popularity over the months. Notably, Cheeky Cherry NSFW Liquid Diamond Dispenser (1g) entered the rankings at fourth place, highlighting its emergence as a new favorite in the Concentrates category. Meanwhile, Missionary Mango NSFW Diamond Coated Infused Pre-Roll 3-Pack (1.5g) slightly dropped to fifth place from its previous fourth position in October, indicating a shift in consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
