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Jan-2025
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Overview
Market Insights Snapshot
Adults Only has shown a varied performance across different categories and regions. In Alberta, the brand has maintained a consistent presence in the Concentrates category, holding a steady rank of 8th place in October and November 2024, before a slight dip to 9th by January 2025. This stability is mirrored in their Vapor Pens category, where they have improved from 25th to 20th over the same period, demonstrating a positive growth trajectory. However, the absence of a top 30 ranking in the Pre-Roll category until January 2025, where they debuted at 78th, indicates room for improvement in this segment. Meanwhile, in British Columbia, Adults Only has seen a decline in their Pre-Roll rankings from 45th in October to 70th by January, while their Vapor Pens have remained strong, consistently ranking within the top 10.
In Ontario, Adults Only has shown notable progress in the Concentrates category, climbing from 14th to 10th place by December 2024, with sales peaking in the same month. Their Vapor Pens have also seen significant success, moving from 13th to 10th place, reflecting a robust growth in sales by January 2025. However, the Pre-Roll category remains a challenge, with the brand not breaking into the top 30, highlighting a potential area for strategic focus. In Saskatchewan, the brand's performance in Vapor Pens saw a dip from 13th in October to 20th in November, before stabilizing at 18th place by January, suggesting a need for targeted efforts to regain footing in this market.
Competitive Landscape
In the Ontario vapor pens category, Adults Only has shown a promising upward trend in brand rank over the past few months, moving from 13th in October 2024 to 10th by January 2025. This improvement in rank is accompanied by a notable increase in sales, particularly in January 2025, where Adults Only surpassed its competitors like Endgame, which dropped from 9th to 11th place, despite Endgame's earlier higher sales figures. Meanwhile, Spinach and LITTI maintained relatively stable positions, with Spinach experiencing a slight dip from 5th to 8th, and LITTI holding steady at 9th. The consistent performance of Adults Only, coupled with its ability to climb the ranks, suggests a strengthening market presence, potentially driven by effective marketing strategies or product offerings that resonate well with consumers in Ontario.
Notable Products
In January 2025, the top-performing product from Adults Only was the Cheeky Cherry NSFW Liquid Diamond Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with sales of 15,721 units. Following closely, the Missionary Mango NSFW Liquid Diamond Cartridge (1g) also held its consistent second-place position across the same period. The Bumpin' Blue Raspberry NSFW Liquid Diamond Cartridge (1g) secured the third spot, showing a steady increase in sales month-over-month. Notably, the Promiscuous Peach NFSW Liquid Diamond Cartridge (1g) entered the rankings in January 2025 at fourth place. Meanwhile, the Cheeky Cherry NSFW Liquid Diamond Dispenser (1g) in the Concentrates category slightly dropped from fourth to fifth place over the last two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
