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Oct-2024
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Overview
Market Insights Snapshot
Adults Only has demonstrated varied performance across different categories and provinces in the Canadian market. In the Alberta market, the brand has maintained a steady position in the Concentrates category, consistently holding the 7th rank from September to October 2024, with a noticeable increase in sales figures. However, in the Vapor Pens category, Adults Only experienced a slight dip, moving from 23rd to 26th place in October 2024, although it still managed to achieve a substantial sales volume. Meanwhile, in British Columbia, Adults Only improved its ranking in the Vapor Pens category, climbing from 11th in July to 7th in October 2024, with a significant upward trend in sales, indicating growing consumer preference.
In Ontario, Adults Only faced challenges in the Pre-Roll category, where it failed to break into the top 30, highlighting a potential area for improvement. Despite this, the brand maintained a strong presence in the Vapor Pens category, albeit with a gradual decline in ranking from 8th in July to 13th in October 2024. The Saskatchewan market also presented mixed results, with Adults Only dropping from the 11th to the 19th position in the Vapor Pens category by October 2024, suggesting a need for strategic adjustments. These movements across different provinces highlight the brand's varying degree of market penetration and the dynamic nature of consumer preferences in the cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Adults Only has experienced a notable shift in its market position over the past few months. Initially ranked 8th in July 2024, Adults Only has seen a gradual decline, settling at 13th by October 2024. This downward trend is contrasted by the performance of competitors such as Kolab, which climbed from 18th to 11th, showcasing a significant increase in sales momentum. Meanwhile, Fuego Cannabis (Canada) maintained a relatively stable position, only slightly dropping from 11th to 12th. The consistent presence of Purple Hills around the 13th and 14th ranks highlights a steady performance, while Good Supply experienced a decline, moving from 10th to 15th. These dynamics suggest that while Adults Only remains a key player, it faces increasing competition from brands like Kolab, which are gaining traction in the Ontario vapor pen market.
Notable Products
In October 2024, Cheeky Cherry Liquid Diamond Cartridge (1g) maintained its position as the top-performing product for Adults Only, consistently ranking first since July, with sales reaching 14,195 units. Missionary Mango NSFW Liquid Diamond Cartridge (1g) secured the second spot, showing a steady presence in this position across the months. Bumpin' Blue Raspberry NSFW Liquid Diamond Cartridge (1g) held onto the third rank, although its sales slightly decreased from September. Cheeky Cherry NSFW Liquid Diamond Dispenser (1g) debuted in the fourth position, a new entry since September. Cheeky Cherry NSFW Diamond Coated Infused Pre-Roll 3-Pack (1.5g) remained in the fifth position, having dropped from fourth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
