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Sep-2024
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Overview
Market Insights Snapshot
Aeterna's performance across various categories and states reveals a dynamic and fluctuating presence in the cannabis market. In New York, Aeterna's ranking in the Flower category has experienced some volatility, starting at 14th in June, dropping to 21st in July, climbing back to 18th in August, and then falling again to 23rd in September. This fluctuation suggests a competitive environment where Aeterna's position is subject to change, potentially influenced by market trends, consumer preferences, or competitor actions. Despite these changes in rank, the brand achieved a notable sales figure in June, indicating a strong start to the summer period in this category.
While Aeterna's presence in New York's Flower category is evident, the absence of rankings in other states or categories within the top 30 suggests areas where the brand may not have as strong a foothold. This absence could be seen as a challenge or an opportunity for Aeterna to explore potential growth strategies or market entry plans in other regions. The data underscores the importance of strategic positioning and adaptation to regional market dynamics to maintain or improve brand visibility and competitiveness. Overall, Aeterna's performance highlights both the challenges and opportunities in the cannabis industry, particularly in competitive markets like New York.
Competitive Landscape
In the competitive landscape of the New York Flower category, Aeterna has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting strong in June 2024 with a rank of 14, Aeterna saw a decline to 21 in July, a slight recovery to 18 in August, and then a dip to 23 in September. This volatility contrasts with competitors like Grassroots, which maintained a more stable position, consistently ranking around 22 from July to September. Meanwhile, Find. showed a positive trend, climbing to rank 21 in both August and September after missing the top 20 in July. Alchemy Pure also demonstrated a downward trend, slipping from rank 18 in July to 25 by September. Despite these shifts, Aeterna's sales figures reveal a robust performance, particularly in August, where it outperformed several competitors, although it faced a decline in September. This dynamic environment underscores the competitive pressure Aeterna faces and highlights the importance of strategic positioning to regain and sustain higher rankings in the market.
Notable Products
In September 2024, Aeterna's top-performing product was Papaya Cake (3.5g) in the Flower category, which climbed to the first rank with sales reaching 1046 units. Apple Fritter (3.5g), previously holding the top rank consistently from June to August, moved to the second position. Papaya Cake (14g) maintained a steady presence, ranking third after a brief absence in August. RS 11 (14g) entered the rankings for the first time in September, securing the fourth position. Gelato 33 (3.5g) held its ground at the fifth rank, consistent with its performance in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
