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Aug-2024
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Overview
Market Insights Snapshot
Aeterna has demonstrated notable performance across various categories and states, particularly in New York. In the Flower category, Aeterna showed a steady climb in the rankings, moving from 22nd place in May 2024 to an impressive 13th place by August 2024. This upward trend is indicative of growing consumer preference and market penetration in the state. The brand's ability to maintain a presence within the top 30 brands across these months highlights its competitive edge and consistency in the market.
However, Aeterna's performance is not uniformly strong across all states and categories. The absence of ranking data in certain states and categories suggests that the brand did not make it into the top 30, which could be a point of concern for its market strategy. For instance, if Aeterna is not listed in the top 30 for a particular state, it hints at potential areas for improvement or market expansion. Overall, while Aeterna has shown positive momentum in New York, the brand's performance in other regions may require strategic adjustments to achieve similar success.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Aeterna has shown notable fluctuations in rank and sales over the past few months. Aeterna's rank improved from 22nd in May 2024 to 13th by August 2024, indicating a positive trend in market penetration and consumer preference. This upward movement is significant when compared to competitors like Rythm, which saw a slight decline from 9th to 11th place, and Zizzle, which dropped from 9th to 12th place over the same period. Meanwhile, Leal experienced a dramatic rise from 36th to 14th, showcasing a rapid increase in market share that could pose a future threat to Aeterna. Additionally, Alchemy Pure maintained a relatively stable position, fluctuating between 13th and 19th. These dynamics suggest that while Aeterna is on an upward trajectory, it faces stiff competition from brands that are also making significant strides in the New York Flower market.
Notable Products
In August 2024, Aeterna's top-performing product was Apple Fritter (3.5g) in the Flower category, maintaining its number one rank with a notable sales figure of 1422 units. Following closely, Papaya Cake (3.5g) held the second position consistently over the months, reaching 1297 units in sales. Apple Fritter (14g) climbed to third place from its fourth position in July, indicating a rising trend. Apple Fritter (28g) improved its rank from fifth to fourth, while Papaya Cake (14g) dropped from third to fifth place. The rankings reveal a strong and stable performance for the Apple Fritter variants, with a noticeable upward shift in sales figures, especially for the 3.5g and 14g packages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
