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Aug-2024
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Overview
Market Insights Snapshot
Afterglow has shown a notable performance in the Oregon market, particularly within the Concentrates category. The brand has consistently improved its ranking from 32nd in May 2024 to 21st by August 2024. This upward movement is indicative of a positive trend in consumer preference and market penetration. Despite not being in the top 30 in May, the brand's significant climb by August suggests strategic efforts in product quality or marketing that have resonated well with consumers. The sales figures also reflect this growth, with a substantial increase from $54,747 in May to $88,490 in August, highlighting a robust demand for their concentrates.
In the Vapor Pens category, Afterglow's performance has been more volatile but still shows a promising upward trend in Oregon. Starting at 37th place in May 2024, the brand experienced a dip in June but recovered to 27th by August. This fluctuation could be attributed to competitive market dynamics or seasonal variations in consumer preferences. However, the fact that Afterglow managed to break into the top 30 by August is a positive sign. The sales trajectory, moving from $103,011 in May to $172,378 in August, underscores a growing acceptance and popularity of their vapor pen products among consumers. This performance in both categories indicates that Afterglow is making significant strides in the Oregon market, with potential for further growth.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Afterglow has shown a notable upward trend in rankings and sales over the past few months. Afterglow's rank improved from 37th in May 2024 to 27th in August 2024, indicating a significant rise in market presence. This is particularly impressive when compared to Avitas, which fluctuated around the 30th position and Altered Alchemy, which saw a decline from 27th to 28th. Golden also experienced a rise, moving from 44th to 25th, suggesting a competitive push in the market. Meanwhile, Gem Carts saw a sharp decline from 8th to 26th, potentially opening opportunities for Afterglow to capture more market share. The increase in Afterglow's sales from $103,011 in May to $172,378 in August further underscores its growing popularity and competitive edge in the Oregon vapor pen market.
Notable Products
In August 2024, the top-performing product for Afterglow was Diesel Jam Sugar Wax (1g) in the Concentrates category, achieving the number one rank with sales of $2070. Juicy Mango Distillate Cartridge (1g) from the Vapor Pens category climbed to second place, showing a significant increase from its third-place ranking in July. Blueberry Glaze Flavored Distillate Cartridge (1g), also in Vapor Pens, maintained its third-place position from the previous month. Oregon Marionberry Sugar Wax (1g) in the Concentrates category secured fourth place, while Rainbow Clouds Sugar Wax (1g) followed closely in fifth place. Notably, Diesel Jam Sugar Wax (1g) and Oregon Marionberry Sugar Wax (1g) appeared in the rankings for the first time, indicating a strong debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
