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Sep-2024
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Overview
Market Insights Snapshot
Afterglow has shown varied performance across different product categories in Oregon. In the Concentrates category, Afterglow managed to make steady progress from June to August, climbing from rank 27 to 23, before slipping back to 28 in September. This fluctuation in ranking is accompanied by a notable increase in sales from July to August, suggesting a temporary boost in consumer interest or perhaps a successful promotional effort. However, the drop in September indicates a potential challenge in maintaining consistent performance in this category, which might require strategic adjustments to regain momentum.
In the Vapor Pens category, Afterglow's journey has been slightly different. Although they did not break into the top 30, they showed a commendable upward trend from June to August, moving from rank 43 to 37. This improvement was supported by a significant increase in sales during July and August, peaking at a high point in August. However, the brand experienced a decline in rank to 40 in September, along with a decrease in sales. This suggests that while Afterglow has the potential to improve its standing in the Vapor Pens market, sustaining that growth will require addressing the factors that led to the September downturn.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Afterglow has experienced notable shifts in its ranking and sales performance over the past few months. Afterglow's rank improved from 43rd in June 2024 to 37th in August 2024, before slightly dropping to 40th in September 2024. This upward trend in the middle months suggests a positive reception in the market, although the slight dip in September indicates potential challenges. In comparison, Willamette Valley Alchemy saw a consistent decline in rank, moving from 28th in June to 39th in September, which might indicate a loss of market share. Meanwhile, Mana Extracts experienced a similar downward trend, dropping from 33rd to 42nd over the same period. Disco Dabs showed a more volatile pattern, ranking 37th in June, dropping to 43rd in July, and then climbing back to 38th by September. Interestingly, Legends made a significant leap from 67th in August to 43rd in September, suggesting a strong market push. These dynamics highlight Afterglow's relatively stable position amidst fluctuating competitors, indicating potential opportunities for growth if they can capitalize on their mid-year momentum.
Notable Products
In September 2024, Afterglow's top-performing product was the Oregon Marionberry Sugar Wax (1g) in the Concentrates category, maintaining its top rank from August with sales of 834 units. The La Crasher Sugar Wax (2g), also in Concentrates, emerged as the second best-selling product. Outer Space Shatter (1g) climbed to third place, improving from its fifth position in August. Golden Pineapple Flavored Distillate Cartridge (1g) in the Vapor Pens category ranked fourth, a slight drop from its previous second and third positions in June and July, respectively. Sour Apple Distillate Cartridge (1g), another Vapor Pen, secured the fifth spot, marking its debut in the top five rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
