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Oct-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Afterglow's performance in the Concentrates category has shown some stability, albeit at the lower end of the rankings. The brand maintained a position within the top 30 from July to October 2024, ranking 27th in July and August, and slightly dropping to 29th in September and October. This consistency, despite a decrease in sales from $73,278 in August to $51,515 in October, indicates a potential area for growth if Afterglow can address the sales decline. The ability to remain in the top 30 suggests a solid customer base, although the drop in sales might signal increased competition or market saturation in the Concentrates category.
Conversely, in the Vapor Pens category, Afterglow experienced a notable improvement by October 2024. Starting at 40th place in July, the brand climbed to 34th by October, showing a positive trend in rankings. This upward movement is accompanied by a significant increase in sales, from $74,197 in September to $119,828 in October, highlighting a growing consumer interest or successful marketing strategies in this category within Oregon. The brand's ability to break into the top 30 in Vapor Pens could mark a strategic opportunity for Afterglow to focus its resources and potentially replicate this success in other states or categories. However, the absence from the top 30 in earlier months underscores the competitive nature of this market segment.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Afterglow has demonstrated a notable upward trend in its ranking, moving from 41st place in September 2024 to 34th in October 2024. This improvement in rank reflects a positive shift in sales performance, with Afterglow experiencing a significant increase in sales from September to October. In contrast, Mana Extracts saw fluctuating rankings, dropping to 44th in both August and September before climbing to 38th in October, yet their sales remained lower than Afterglow's in October. Meanwhile, Altered Alchemy consistently maintained a higher rank than Afterglow but experienced a decline in sales from September to October. High Tech held a strong position in the rankings, although their sales showed a downward trend over the months. Disco Dabs also improved their rank, moving from 43rd in July to 36th in October, but their sales did not surpass Afterglow's in the latest month. These dynamics suggest that Afterglow's strategic efforts in the Oregon vapor pen market are yielding positive results, positioning them favorably against competitors.
Notable Products
In October 2024, Afterglow's top-performing product was the Cherry Bomb Distillate Flavored Cartridge (1g) in the Vapor Pens category, maintaining its rank from July with sales reaching 1,216 units. The Grape Alicious Distillate Cartridge (1g) emerged as the second-best seller, making a notable entry into the rankings. Juicy Mango Distillate Cartridge (1g) followed closely in third place, while the Blueberry Glaze Flavored Distillate Cartridge (1g) secured the fourth spot. The Golden Pineapple Flavored Distillate Cartridge (1g) experienced a slight drop, moving from third in September to fifth in October. Overall, the Vapor Pens category showed dynamic shifts in rankings, with new entries and reordering of top products from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
