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Nov-2024
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Overview
Market Insights Snapshot
AiroPro has shown varying performance across different states and categories over the past few months. In the Vapor Pens category, the brand has maintained a strong presence in states like Illinois and Maryland, consistently ranking within the top 10. In Illinois, AiroPro held steady at 7th place in both October and November 2024, despite a noticeable decline in sales figures. Conversely, in Maryland, the brand improved its ranking from 8th in August to 5th in October, before settling at 6th in November, with sales showing a positive trend. However, in Massachusetts, AiroPro's performance has been more volatile, moving from 33rd in August to 27th in November, indicating some challenges in maintaining a top position.
In other states, AiroPro's presence is less dominant. For instance, in Colorado, the brand has consistently ranked around the 10th position in the Vapor Pens category, but it experienced a slight dip in sales from October to November. In Nevada, AiroPro's ranking fluctuated, dropping from 6th in August and September to 9th in November, reflecting a downward trend in sales. Notably, AiroPro did not make it into the top 30 Vapor Pen brands in Michigan after August, which could indicate a strategic shift or market challenges in that state. Additionally, AiroPro entered the Edible category in Maryland in November, debuting at 18th place, suggesting a potential expansion strategy into new product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, AiroPro has maintained a relatively stable position, ranking 6th in August 2024, climbing to 5th in September, and then settling at 7th for both October and November. This consistency in rank suggests a steady presence in the market, although it faces stiff competition from brands like Rythm, which improved its rank from 7th in August to 6th in both October and November, and Rove, which showed a notable upward trend, moving from 13th in August to 9th by November. Despite a slight decline in sales from August to November, AiroPro's ability to maintain its rank indicates resilience amidst fluctuating market dynamics. Meanwhile, (the) Essence consistently outperformed AiroPro, ranking as high as 3rd in September and only dropping to 5th by November, highlighting a competitive edge in the Illinois vapor pen market.
Notable Products
In November 2024, the top-performing product for AiroPro was the Artisan Series - Black Mamba BDT Distillate AiroPod Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank for four consecutive months with notable sales of 10,205 units. The Artisan Series - Bahama Breeze BDT Distillate AiroPod Cartridge (1g) climbed back to the second position, improving from third in October, with an increase in sales to 5,678 units. The Strain Series - Blue Dream BDT Distillate AiroPod Cartridge (1g) dropped to third place from its previous second-place standing, indicating a slight decline in sales performance. The Artisan Series - Midnight Moon Black & Blue Berry BDT Distillate Airopod Cartridge (1g) rose to fourth place, showing a recovery from an unranked position in September. Meanwhile, the Artisan Series - Blackberry Cobbler Distillate AiroPod Cartridge (1g) has consistently decreased in rank, falling to fifth place from second in August, suggesting a downward trend in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
