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Oct-2024
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Overview
Market Insights Snapshot
AiroPro's performance in the Vapor Pens category has shown notable variances across several states over the past few months. In Colorado, the brand maintained a steady presence, consistently holding the 13th rank in both September and October 2024, despite a slight dip in sales in September. In contrast, Illinois saw a minor drop in ranking from 6th to 7th place from September to October, alongside a decrease in sales figures, indicating potential challenges in maintaining its market position. Meanwhile, Massachusetts showed a positive trend, with AiroPro climbing from the 30th rank in September to 27th in October, reflecting a growing acceptance among consumers in the state.
In Maryland, AiroPro experienced a slight fluctuation, moving from 6th to 7th place in October, yet this did not significantly impact overall sales, suggesting a stable consumer base. The situation in Missouri presented a different narrative, where the brand slid from 11th to 14th place by October, indicating a need to reassess strategies in this market. Notably, AiroPro did not feature in the top 30 in Michigan beyond July, which could be indicative of either a highly competitive market or a gap in their distribution strategy. Meanwhile, in Ohio and Washington, the brand showed resilience, maintaining a stable ranking with only minor shifts, which suggests a consistent performance in these regions.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, AiroPro has experienced a slight decline in its ranking from 6th place consistently from July to September 2024, to 7th place in October 2024. This shift is notable as it coincides with the rise of Rythm, which improved its rank from 10th in July to 6th in October, overtaking AiroPro. Despite this, AiroPro's sales figures remained robust, although they saw a downward trend from August to October. Meanwhile, Cresco Labs and Midweek Friday maintained relatively stable positions, with Cresco Labs showing a slight dip in October. The top performer, (the) Essence, consistently held a higher rank, although it also experienced a drop in October. These dynamics suggest a competitive market where AiroPro must strategize to regain its previous standing and counteract the upward momentum of competitors like Rythm.
Notable Products
In October 2024, AiroPro's top-performing product was the Artisan Series - Black Mamba BDT Distillate AiroPod Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from previous months with sales reaching 11,975 units. The Strain Series - Blue Dream BDT Distillate AiroPod Cartridge (1g) saw a significant rise, moving up to second place from fourth in September, indicating a strong increase in consumer preference. The Artisan Series - Midnight Moon Black & Blue Berry BDT Distillate Airopod Cartridge (1g) climbed back to third place after not ranking in September, showing a recovery in its sales momentum. Meanwhile, the Artisan Series - Bahama Breeze BDT Distillate AiroPod Cartridge (1g) dropped to fourth place from third in September, suggesting a slight decrease in its popularity. Lastly, the Strain Series - Northern Lights Distillate BDT AiroPod Cartridge (1g) entered the top five for the first time, securing the fifth position, which highlights its growing appeal among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
