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Jan-2025
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Overview
Market Insights Snapshot
AiroPro's performance in the Vapor Pens category reveals a dynamic landscape across various states. In Colorado, the brand saw a decline in rankings from 12th in October 2024 to 16th by January 2025, indicating a potential challenge in maintaining market share. In contrast, Missouri presented a more stable performance, with AiroPro improving its position from 11th to 8th during the same period, suggesting a stronger foothold. Notably, in Massachusetts, AiroPro slipped out of the top 30 by January 2025, highlighting a significant drop in market presence. This divergence in performance underscores the varying competitive pressures and consumer preferences across different states.
In Illinois, AiroPro maintained a relatively strong position, consistently ranking around 7th to 9th, although sales saw a dip in January 2025. Maryland also showed a steady performance, with the brand holding firm at 5th and 6th place, reflecting a solid consumer base. Meanwhile, in Nevada, AiroPro experienced minor fluctuations, peaking at 7th in December before settling at 9th in January. The situation in Washington was less favorable, with a consistent ranking around 18th to 20th, indicating room for growth. These trends reveal AiroPro's varying degrees of market penetration and highlight areas for potential strategic focus.
Competitive Landscape
In the Illinois Vapor Pens category, AiroPro has shown a dynamic performance over the past few months, with its rank fluctuating between 7th and 9th place. Despite a slight dip in December 2024, AiroPro managed to regain the 8th position by January 2025, indicating resilience amidst competitive pressures. Notably, Rythm consistently held the 6th rank, showcasing a stable market presence, while Cresco Labs improved its position from 10th in October to 7th by December, maintaining it into January 2025. Meanwhile, Rove experienced a decline, dropping from 7th in November to 9th in January. These shifts highlight the competitive landscape AiroPro faces, where maintaining or improving rank requires strategic maneuvers to counter the steady performance of brands like Rythm and the upward momentum of Cresco Labs.
Notable Products
In January 2025, AiroPro's top-performing product was the Artisan Series - Black Mamba BDT Distillate AiroPod Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank consistently from October 2024 with a notable sales figure of 10,784. The Artisan Series - Bahama Breeze BDT Distillate AiroPod Cartridge (1g) climbed back to second place, showing a steady increase in sales compared to previous months. The Strain Series - Blue Dream BDT Distillate AiroPod Cartridge (1g) held the third spot, dropping from its second-place rank in December 2024. The Artisan Series - Blackberry Cobbler Distillate AiroPod Cartridge (1g) remained stable at fourth place, following its rise in December 2024. Notably, the Strain Series - Northern Lights Distillate AiroPod Cartridge (1g) entered the top five in January 2025, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
