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Dec-2024
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Overview
Market Insights Snapshot
AiroPro's performance in the Vapor Pens category displays notable fluctuations across various states. In Colorado, AiroPro experienced a decline in ranking, moving from 11th in October 2024 to 17th by December, alongside a decrease in sales during this period. Conversely, in Illinois, the brand maintained a strong presence, ranking consistently within the top ten, and even saw a resurgence in December with increased sales. Meanwhile, in Nevada, AiroPro's ranking improved to 7th place by December after a dip in October, indicating a positive rebound in this market. However, in Massachusetts, the brand's ranking fell out of the top 30 by December, suggesting challenges in maintaining market share in this state.
In the Edible category, AiroPro's presence is more limited, but it made a notable entry in Maryland, securing the 19th rank in both November and December 2024. This new entry into the top 30 indicates potential growth opportunities in this category for AiroPro. In Missouri, the brand showed a steady performance in the Vapor Pens category, holding its position at 9th place from November to December, with a consistent increase in sales. Meanwhile, in Ohio and Washington, AiroPro maintained a lower ranking, hovering around the 15th to 19th positions, suggesting a stable yet less dominant presence in these states. The varying performance across states highlights AiroPro's mixed success in different markets and categories, pointing to areas of both strength and potential improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, AiroPro has shown resilience and adaptability, maintaining a steady presence in the rankings from September to December 2024. While AiroPro's rank fluctuated slightly, moving from 5th to 6th place, it consistently stayed within the top 10, indicating strong brand loyalty and market penetration. Notably, Joos maintained a higher rank, oscillating between 3rd and 4th place, which suggests a strong competitive edge in terms of consumer preference. Meanwhile, (the) Essence also showcased competitive strength by consistently ranking in the top 5. AiroPro's sales figures reflect a positive trend, with a notable increase in December, suggesting effective marketing strategies or product offerings during this period. In contrast, Cresco Labs experienced a drop in rank from 8th to 10th in October but recovered by December, highlighting a volatile yet competitive market environment. Overall, AiroPro's consistent performance amidst strong competitors like Rythm and others underscores its robust market position and potential for growth in the Illinois vapor pen category.
Notable Products
In December 2024, AiroPro's top-performing product was the Artisan Series - Black Mamba BDT Distillate AiroPod Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from previous months with sales of 10,893 units. The Strain Series - Blue Dream BDT Distillate AiroPod Cartridge (1g) held the second position, showing a slight increase in sales compared to November. The Artisan Series - Midnight Moon Black & Blue Berry BDT Distillate AiroPod Cartridge (1g) remained steady at third place, indicating stable demand. The Artisan Series - Blackberry Cobbler Distillate AiroPod Cartridge (1g) improved its ranking to fourth in December, up from fifth in November. Meanwhile, the Artisan Series - Bahama Breeze BDT Distillate AiroPod Cartridge (1g) saw a decline, dropping to fifth place from its previous second position in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
