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Jan-2025
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Overview
Market Insights Snapshot
Alchemy (Ieso) has demonstrated notable performance in the Illinois market, especially within the Concentrates category. Over the span from October 2024 to January 2025, the brand has shown a consistent upward trajectory in its ranking, moving from 9th to 6th place, before slightly dipping to 7th in January. This movement coincides with a significant increase in sales, peaking in December 2024. However, the Vapor Pens category tells a different story, where Alchemy (Ieso) fluctuated in its rankings, managing to break into the top 30 by December. The brand's ability to climb to the 30th spot by January 2025 suggests a positive trend, though the competitive nature of this category remains evident.
In contrast, Alchemy (Ieso) faced challenges in the Edible category within Illinois, where it consistently ranked outside the top 30. Despite a temporary improvement in November and December 2024, the brand slipped again in January 2025, indicating a struggle to gain a foothold in this segment. This pattern might reflect market dynamics or consumer preferences that are not aligning with the brand's offerings in edibles. The contrasting performance across categories highlights the complexity and variability of market trends, showcasing areas of strength as well as opportunities for growth and adaptation.
Competitive Landscape
In the competitive landscape of concentrates in Illinois, Alchemy (Ieso) has shown a dynamic shift in its market positioning over recent months. Starting from a rank of 9th in October 2024, Alchemy (Ieso) improved to 6th place by December 2024, before slightly declining to 7th in January 2025. This fluctuation highlights the brand's resilience and potential for growth amidst strong competition. Notably, Ozone consistently maintained a higher rank, peaking at 4th in both October and December 2024, while Revolution Cannabis also showed a strong performance, climbing to 5th place by January 2025. Meanwhile, Nature's Grace and Wellness and Cresco Labs experienced more stable rankings, with Cresco Labs notably improving from 12th to 9th over the same period. These insights suggest that while Alchemy (Ieso) is making strides, it faces stiff competition from brands that are either maintaining or improving their market positions, emphasizing the need for strategic marketing and product innovation to capture a larger market share.
Notable Products
In January 2025, the top-performing product for Alchemy (Ieso) was the Outer Space Distillate Cartridge (1g) in the Vapor Pens category, securing the first rank with sales of 1710 units. Following closely in second place was the Blueberry Pancakes Cured Budder (1g) from the Concentrates category, which improved from its third-place position in November 2024. The Black Inferno Cured Resin (1g), also in the Concentrates category, maintained a consistent performance, holding the third rank from December 2024 to January 2025. The CBD/THC 8:1 Dragonfruit Gummies 20-Pack (800mg CBD, 100mg THC) ranked fourth in January 2025, showing a notable climb from fifth place in November 2024. Lastly, the CBD/CBG/THC 3:2:1 Cranberry Lime Gummies 20-Pack (300mg CBD, 200mg CBG, 100mg THC) slipped slightly to fifth place, down from fourth in both December and November 2024, indicating a slight decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
