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Nov-2024
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Overview
Market Insights Snapshot
Alchemy (Ieso) has shown a consistent performance in the Illinois market, particularly in the Concentrates category. Despite a slight dip in rankings from 7th to 8th place in November 2024, the brand has maintained a strong presence in the top 10. This is noteworthy considering the overall downward trend in sales from August to November, with figures decreasing from $424,524 to $325,770. The stability in rankings amidst declining sales suggests a competitive edge in maintaining market share. Meanwhile, in the Edible category, Alchemy (Ieso) has not broken into the top 30, with rankings fluctuating around the mid-30s and 40s, indicating room for growth in this segment.
In the Vapor Pens category, Alchemy (Ieso) has demonstrated positive momentum, climbing from 41st place in August to 33rd place by October, before settling slightly at 35th in November. This upward trajectory, despite a minor setback, reflects an increasing consumer interest and acceptance of their products within this category. The sales figures support this trend, showing a significant increase from $144,754 in August to $231,989 in October, before a slight drop in November. This movement highlights the brand's potential in capturing a larger share of the vapor pen market in Illinois, suggesting a strategic focus could be beneficial in this category moving forward.
Competitive Landscape
In the Illinois concentrates market, Alchemy (Ieso) has experienced a slight decline in its competitive standing over the past few months, moving from 7th place in August to 8th place by November 2024. This shift is notable as it coincides with a downward trend in sales, suggesting potential challenges in maintaining market share. Meanwhile, Nature's Grace and Wellness has shown resilience, consistently ranking within the top 10 and even climbing to 6th place in September, indicating a stable consumer base. Revolution Cannabis also poses a strong competitive threat, maintaining a steady 6th place rank in October and November, supported by robust sales figures. On the other hand, Shelby County Community Services and nuEra have shown upward momentum, with both brands improving their ranks and sales, potentially capturing market share from Alchemy (Ieso). These dynamics highlight the competitive pressures Alchemy (Ieso) faces in retaining its position within the Illinois concentrates category.
Notable Products
In November 2024, the top-performing product for Alchemy (Ieso) was the CBN/THC 5:1 Black Raspberry Gummies 20-Pack, maintaining its number one rank from October with a notable sales figure of 1915 units. Following closely, the CBD/THC 20:1 Orange Pineapple Healing Gummies 20-pack climbed to the second position from its previous fifth rank, indicating a significant increase in popularity. The Blueberry Pancakes Cured Budder, a concentrate, entered the rankings at third place, showcasing strong sales performance. The CBD/CBG/THC 3:2:1 Cranberry Lime Gummies and CBD/THC 8:1 Dragonfruit Gummies, both within the edible category, remained steady in their rankings at fourth and fifth, respectively. This shift in rankings highlights a growing consumer preference for diverse edible offerings from Alchemy (Ieso).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
