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Oct-2024
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Overview
Market Insights Snapshot
Alchemy (Ieso) has shown a consistent presence in the Illinois market, particularly within the Concentrates category. Over the past few months, the brand has maintained a steady rank, fluctuating slightly between the 6th and 7th positions. Despite this stability in ranking, there has been a noticeable decline in sales from July to October, indicating potential challenges in maintaining consumer interest or facing increased competition. While the brand has not broken into the top 30 for Edibles, it is worth noting that there has been a gradual improvement in their ranking, moving from 41st in July to 36th by October. This upward trend in Edibles suggests a growing acceptance or popularity of their products in this category.
In the Vapor Pens category, Alchemy (Ieso) has experienced a notable rise in its ranking within the Illinois market. Starting from the 41st position in July, the brand climbed to the 33rd position by September and maintained this rank through October. This upward movement aligns with an increase in sales, indicating a positive reception of their vapor pen offerings among consumers. However, the brand's absence from the top 30 in the Edibles category highlights an area for potential growth and strategic focus. The differential performance across categories underscores the varying consumer preferences and competitive dynamics that Alchemy (Ieso) must navigate to enhance its market footprint.
Competitive Landscape
In the competitive landscape of the concentrates category in Illinois, Alchemy (Ieso) has shown a consistent presence, maintaining its rank between 6th and 7th place from July to October 2024. This stability is notable, especially when compared to other brands such as Nature's Grace and Wellness, which experienced a decline from 4th to 9th place, and Grassroots, which fluctuated outside the top 10 before returning to 10th place in October. Meanwhile, Revolution Cannabis showed a positive trend, climbing from 11th to 6th place, indicating a potential threat to Alchemy's position. Lula's also demonstrated strong performance, peaking at 3rd place in August and maintaining a top 5 position thereafter. Despite these shifts, Alchemy's sales figures indicate a slight decline over the months, suggesting a need for strategic adjustments to maintain its competitive edge in a dynamic market.
Notable Products
In October 2024, the top-performing product for Alchemy (Ieso) was the Outer Space Distillate Cartridge (0.5g) in the Vapor Pens category, securing the first rank with sales of 1451 units. The CBN/THC 5:1 Black Raspberry Gummies 20-Pack maintained its second rank from September, indicating consistent popularity in the Edible category. Jet Fuel Cured Resin (1g) experienced a slight drop, moving from the first rank in September to the third rank in October, reflecting a shift in consumer preference. Meanwhile, the CBD/THC 20:1 Orange Pineapple Healing Gummies 20-pack debuted at the fourth rank, showcasing a growing interest in CBD-rich edibles. Blueberry Pancakes Cured Budder (1g) entered the top five, ranking fifth, suggesting an expanding market for concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
