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Dec-2024
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Overview
Market Insights Snapshot
Alchemy Pure has shown a consistent presence in the New York market, particularly within the Flower category. Over the last few months of 2024, the brand has maintained a steady climb in rankings from 26th in September to 22nd in November, before slightly dropping to 24th in December. This fluctuation in ranking comes despite a notable increase in sales, particularly from October to November where sales jumped significantly. The brand's ability to remain within the top 30 in this competitive category highlights its growing influence and consumer acceptance in the New York market.
In contrast, Alchemy Pure's performance in the Pre-Roll category in New York presents a different narrative. The brand did not make it into the top 30 rankings across the months from September to December, with rankings hovering around the mid-60s. This indicates a challenging competitive landscape or potential areas for improvement in this category. Despite this, the brand saw a recovery in sales from a low in October to a more favorable position in November, before stabilizing in December. This suggests that while the brand may not yet be a leader in Pre-Rolls, there is potential for growth if strategic adjustments are made.
Competitive Landscape
In the competitive landscape of the New York flower category, Alchemy Pure has shown a consistent presence, maintaining a rank within the top 30 brands from September to December 2024. Despite a slight dip from 22nd to 24th place in December, Alchemy Pure's sales have remained relatively stable, indicating a loyal customer base. In contrast, The Botanist has experienced fluctuations, with a notable improvement in rank from 26th to 22nd in December, accompanied by a significant sales increase. Meanwhile, Hudson Cannabis has seen a decline, dropping from 12th to 25th place, reflecting a downward trend in sales. Bison Botanics has shown remarkable growth, climbing from 47th to 23rd place, suggesting an upward trajectory that could pose a future challenge to Alchemy Pure. Lastly, Dealer Cannabis Co. has faced volatility, with a dramatic drop to 46th place in October, before recovering to 26th in December. These dynamics highlight the competitive pressures Alchemy Pure faces, underscoring the importance of strategic positioning to maintain and improve its market standing.
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Notable Products
In December 2024, the top-performing product for Alchemy Pure was Trainwreck (3.5g) in the Flower category, which jumped to the number one spot with sales of 1020 units. Nectarine Jelly (3.5g), also in the Flower category, secured the second position, showing a consistent presence in the top three from October to December, although it slipped from first place in November. The Nectarine Jelly Pre-Roll 6-Pack (3g) maintained a strong performance, ranking third in December, consistent with its position in the previous months. Hooch (3.5g) returned to the rankings in December, tying with Star Fox (3.5g) for fourth place, both showing improvement from their absence in November. This analysis highlights Trainwreck's significant rise in popularity, while Nectarine Jelly products continue to perform steadily.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
