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Nov-2024
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Overview
Market Insights Snapshot
In the New York market, Alchemy Pure has shown a consistent presence in the Flower category, maintaining a position within the top 30 brands over the past few months. Specifically, their ranking has hovered around the mid-20s, with a slight dip from August to November. Despite this, their sales figures have seen a gradual decline, indicating potential challenges in maintaining competitive sales volumes. This consistency in ranking, despite fluctuating sales, suggests a stable brand presence but highlights the need for strategic adjustments to regain momentum.
Conversely, the performance of Alchemy Pure in the Pre-Roll category in New York paints a different picture. The brand has struggled to break into the top 30, with rankings consistently outside this range over the observed months. This underperformance is coupled with a notable decline in sales from August to October, followed by a slight recovery in November. The inability to secure a top 30 position in a competitive category suggests potential areas for improvement, whether through product differentiation or enhanced marketing strategies.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Alchemy Pure has faced notable shifts in its market position from August to November 2024. Despite a consistent presence in the rankings, Alchemy Pure's rank has hovered around the mid-20s, indicating a stable but not leading position. In contrast, Hepworth experienced a significant decline from 13th to 24th place, suggesting a potential opportunity for Alchemy Pure to capture market share from a faltering competitor. Meanwhile, Tarot Tokes has shown an upward trajectory, moving from 36th to 25th, closely aligning with Alchemy Pure's rank, which could intensify competition. Additionally, Honest Pharm Co and Gypsy Weed have emerged as competitors with fluctuating ranks, with Gypsy Weed showing a notable rise from 60th to 27th, potentially challenging Alchemy Pure's market position. These dynamics highlight the need for Alchemy Pure to strategize effectively to maintain and improve its rank amidst evolving competition.
Notable Products
In November 2024, Nectarine Jelly Pre-Roll 6-Pack (3g) emerged as the top-performing product for Alchemy Pure, climbing from the second position in October to secure the number one spot. Trainwreck (28g) witnessed a significant rise, moving up to the second rank from the fifth position in the previous month, with sales reaching 432 units. Hooch (3.5g) maintained its third position from October, indicating consistent performance. Hooch (7g) made its debut in the rankings, entering at fourth place. Nectarine Jelly (3.5g) remained stable in its position at fifth, showing no change from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
