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Aug-2024
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Overview
Market Insights Snapshot
Alchemy Pure has shown notable performance in the New York market, particularly in the Flower category. Over the span from May to August 2024, the brand's ranking improved from 19th to a peak of 13th in July before slightly dipping to 15th in August. This upward trend is indicative of a strong market presence and increasing consumer preference. The sales figures reflect this positive movement, with a significant jump from $245,123 in May to $461,226 in July, although there was a slight decline to $389,809 in August. This fluctuation suggests a potential seasonal or market-driven variability that could be worth monitoring for future trends.
In the Pre-Roll category, Alchemy Pure's performance in New York has been more volatile. The brand started outside the top 30 in May but climbed to 25th in June and further to 18th in July before falling back to 29th in August. This inconsistency might indicate challenges in maintaining a steady market share in this category. Nevertheless, the sales data shows a substantial increase from $71,003 in May to $182,684 in July, followed by a decrease to $133,354 in August. This suggests that while Alchemy Pure can achieve significant sales spikes, sustaining those levels is an area that may need strategic focus.
Competitive Landscape
In the competitive landscape of the New York Flower category, Alchemy Pure has shown a dynamic performance over the past few months. Alchemy Pure's rank fluctuated from 19th in May 2024 to 15th in August 2024, indicating a competitive but steady presence in the market. Notably, brands like Aeterna and Leal have demonstrated significant upward trends, with Aeterna climbing from 22nd to 13th and Leal making a remarkable leap from 36th to 14th during the same period. This indicates that while Alchemy Pure has maintained a stable rank, competitors are rapidly gaining ground, potentially impacting Alchemy Pure's market share. Furthermore, Animal House and Ithaca Organics Cannabis Co. have also shown notable improvements, suggesting an increasingly competitive environment. For Alchemy Pure to sustain and improve its position, strategic marketing and product differentiation will be crucial in the coming months.
Notable Products
In August 2024, Brrberry OG Infused Pre-Roll 6-Pack (3g) retained its top position with sales reaching 1543 units. Catskill Blue Dream (3.5g) maintained its second-place ranking from the previous month with 1127 units sold. Trainwreck (3.5g) climbed up to third place from fifth in July, showing a sales increase to 707 units. Nectarine Jelly Pre-Roll (0.5g) made a notable entry into the rankings at fourth place, while Trainwreck Pre-Roll 6-Pack (3g) re-entered the top five, securing the fifth position. Overall, the rankings for Alchemy Pure products showed some shifts, particularly with Trainwreck (3.5g) and Nectarine Jelly Pre-Roll (0.5g) gaining prominence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
