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Oct-2024
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Overview
Market Insights Snapshot
Alien Brainz has shown a notable performance in the Edible category within the state of Michigan. After starting at a rank of 34 in July 2024, the brand experienced a dip in August, falling to 46. However, it regained momentum in September, climbing back to 37, and made a significant leap to rank 25 by October. This upward trajectory is indicative of a successful strategy or product offering that resonated well with consumers, particularly in the last two months. The sales figures reflect this improvement, with October sales reaching $311,659, a substantial increase from previous months.
Despite the fluctuations in Michigan, Alien Brainz did not make it to the top 30 brands in other states or provinces for the Edible category during the same period. This absence could suggest either a focused market strategy primarily targeting Michigan or challenges in expanding brand recognition and distribution in other regions. The data highlights the potential for growth and expansion beyond Michigan, especially if the brand can replicate its recent success in other markets. Observing how Alien Brainz leverages its performance in Michigan to penetrate other states could provide insightful trends in the coming months.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Alien Brainz has shown a notable fluctuation in its ranking over the past few months, with a significant leap from 37th place in September 2024 to 25th in October 2024. This upward movement suggests a positive trend in sales performance, aligning with the brand's increased sales figures in October. In contrast, competitors such as Midnight Bar have also shown improvement, climbing from 28th to 24th place, indicating a competitive push in the market. Meanwhile, Mojo (Edibles) experienced a slight decline from 24th to 23rd, and Distro 10 dropped to 26th after a peak in September, reflecting volatility in consumer preferences. Additionally, Petra has maintained a relatively stable position, moving from 26th to 27th. These shifts highlight the dynamic nature of the market and suggest that Alien Brainz's recent strategies may be effectively capturing consumer interest, positioning it as a brand to watch in the coming months.
Notable Products
In October 2024, Astral Apple Gummies 4-Pack (200mg) maintained its top position as the best-selling product for Alien Brainz, with a notable sales figure of 15,633 units. ET Tangerine Gummies 4-Pack (200mg) followed closely in second place, showing consistent performance after previously holding the top spot in August. Treky Cherry Gummies 4-Pack (200mg) climbed to third place, demonstrating a recovery from its fourth position in September. Celestial Strawberry Galactic Gummies 10-Pack (200mg) secured the fourth rank, while Beamz of Blue Razz Gummies 4-Pack (200mg) remained consistent in fifth place. Overall, the rankings for October reflect some shifts from previous months, with Astral Apple Gummies showing significant growth in sales dominance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
