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Dec-2024
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Overview
Market Insights Snapshot
Alien Brainz has demonstrated notable fluctuations in its performance across various categories and states. In the Edible category within Michigan, the brand has seen a significant improvement, moving from the 39th position in September 2024 to 26th by December 2024. This upward trend suggests a strengthening market presence and increased consumer interest, as evidenced by the substantial jump in sales from September to December. However, the brand did not appear in the top 30 rankings for some months, indicating potential volatility or competition challenges in certain periods.
Despite these fluctuations, Alien Brainz's trajectory suggests a positive growth trend in the Michigan market, particularly in the Edible category. The brand's ability to break into the top 30 in October and maintain a strong position through December is indicative of effective strategies or product offerings resonating with consumers. However, the absence from the top 30 in other categories or states could imply areas where the brand is either not focusing its efforts or facing stiff competition. The overall movement in rankings and sales figures highlights the dynamic nature of the cannabis market and the importance of strategic positioning for brands like Alien Brainz.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Alien Brainz has shown a dynamic shift in its rank and sales performance over the last few months of 2024. Starting from a rank of 39 in September, Alien Brainz made a significant leap to 27 in October, though it slightly dipped to 33 in November before climbing back to 26 in December. This fluctuation in rank is mirrored in its sales trajectory, with a notable increase from October to December, suggesting a positive reception to its product offerings or marketing strategies. In comparison, brands like Mischief and Shattered Thoughts maintained relatively stable ranks, with Mischief consistently staying within the top 25, indicating strong brand loyalty or market presence. Meanwhile, Treetown and Petra experienced fluctuations similar to Alien Brainz, though Treetown's rise to rank 28 in December suggests a competitive push. Overall, Alien Brainz's ability to rebound and improve its rank by the end of the year highlights its potential to further capitalize on market opportunities and consumer interest in the coming months.
Notable Products
In December 2024, Alien Brainz's top-performing product was the Celestial Strawberry Galactic Gummies 10-Pack (200mg), which climbed to the number one rank with sales of 16,523 units. This product improved from its consistent second-place position in September and November. The Astral Apple Gummies 4-Pack (200mg) maintained strong sales, slipping slightly to the second rank, despite being the top product from September through November. Treky Cherry Gummies 4-Pack (200mg) re-entered the rankings in third place, showcasing a notable resurgence from its absence in November. ET Tangerine Gummies 4-Pack (200mg) and Beamz of Blue Razz Gummies 4-Pack (200mg) rounded out the top five, with both products experiencing a slight decline in their rankings from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
