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Dec-2024
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Overview
Market Insights Snapshot
Almora Farms has shown a consistent performance in the Beverage category within California, maintaining a steady rank of 7th from September to December 2024. This stability is accompanied by a noticeable increase in sales, culminating in a December figure of $275,631, indicating a positive consumer reception and possibly effective market strategies. In contrast, the Concentrates category presents a more volatile picture. Almora Farms dropped from 27th in September to 67th in November, before recovering slightly to 34th in December. This fluctuation suggests challenges in maintaining a competitive edge, possibly due to market saturation or shifting consumer preferences within this category.
In the Flower category, Almora Farms experienced a modest improvement, moving from 53rd in October to 44th by December, hinting at a gradual strengthening in market presence. Meanwhile, the Pre-Roll category tells a different story, with a decline from 31st in September to 76th by December, reflecting a significant challenge in sustaining consumer interest or market share. The Vapor Pens category reveals a stable ranking around the 30th position, with a slight dip to 31st in November but quickly regaining its position by December. This stability, coupled with an upward sales trajectory, suggests a solid foothold in this segment, potentially due to consistent product offerings or effective branding strategies.
Competitive Landscape
In the competitive landscape of vapor pens in California, Almora Farms has shown resilience amidst fluctuating market dynamics. Over the last few months of 2024, Almora Farms maintained a relatively stable position, fluctuating slightly between the 30th and 31st ranks. This stability is noteworthy given the volatility experienced by other brands such as Sauce Essentials, which saw a significant drop from 16th to 28th place, and PAX, which consistently ranked lower than Almora Farms, dropping to 35th place in November. Meanwhile, Himalaya showed a gradual improvement, climbing from 32nd to 29th place by December, potentially posing a future threat. Despite these shifts, Almora Farms' sales figures remained robust, reflecting consumer loyalty and effective market strategies. This performance suggests that while Almora Farms faces stiff competition, its ability to maintain sales and rank indicates a strong market presence that could be further leveraged with strategic initiatives.
Notable Products
In December 2024, Almora Farms' Strawberry Lemonade Live Resin (100mg THC,12oz) maintained its top position in the Beverage category, achieving impressive sales of 14,355 units. The OG Live Resin Lemonade (100mg) also held steady in second place, showing consistent performance over the last four months. Iced Tea Live Resin Lemonade (100mg THC, 12oz) remained in third position with a slight increase in sales. A new entrant, Smackerz (3.5g) in the Flower category, debuted at fourth place, indicating strong market acceptance. Indica Ground (14g) held its fifth position, reflecting stable demand compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
