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Oct-2024
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Overview
Market Insights Snapshot
Almora Farms has shown consistency in the Beverage category within California, maintaining a steady 7th place ranking from July to October 2024. This stability suggests a strong foothold in the beverage market, with sales figures hovering around the quarter-million mark. In contrast, their performance in the Concentrates category has seen a notable decline, dropping from 19th in July to 40th by October. This downward trend could be indicative of increased competition or shifting consumer preferences within the state, highlighting areas where Almora Farms might need to strategize for improvement.
The Flower category presents a mixed picture for Almora Farms in California. Despite experiencing a temporary rise to 37th place in September, the brand slipped to 49th by October, suggesting volatility in consumer demand or market competition. Meanwhile, their Pre-Roll category rankings have similarly declined, moving from 21st to 43rd over the same period, with sales sharply decreasing. In the Vapor Pens category, Almora Farms has managed to maintain a relatively stable position, though just outside the top 30, indicating room for growth but also a need for strategic adjustments to climb higher. These movements across categories underline the dynamic nature of the cannabis market and the need for brands to adapt swiftly to maintain competitive advantage.
Competitive Landscape
In the competitive landscape of the California flower category, Almora Farms has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 47 in July 2024, Almora Farms improved to 42 in August and further climbed to 37 in September, indicating a positive trend in market presence. However, by October, the brand's rank slipped to 49, suggesting a potential challenge in maintaining its upward momentum. In contrast, 710 Labs has seen a consistent decline in rank from 31 in July to 46 in October, which might indicate a decrease in consumer preference or market share. Meanwhile, Autumn Brands maintained a stable position at 58 from August to October, showing resilience amidst market changes. Pure Beauty and Time Machine have also shown varied performance, with Pure Beauty fluctuating between 58 and 68, and Time Machine making a notable leap from 67 in August to 45 in October. These dynamics highlight the competitive pressures Almora Farms faces, emphasizing the need for strategic marketing and product differentiation to sustain and enhance its market position.
Notable Products
In October 2024, the top-performing product for Almora Farms was Strawberry Lemonade Live Resin (100mg THC, 12oz) in the Beverage category, maintaining its number one ranking from previous months with sales of 11,853 units. OG Live Resin Lemonade (100mg) also held its consistent second place in the Beverage category, showing steady sales figures. Iced Tea Live Resin Lemonade (100mg THC, 12oz) remained in third place within the same category, although its sales have been gradually declining over the months. Hash Burger (3.5g), a new entry in the Flower category, debuted at fourth place, indicating a strong market introduction. Lastly, Indica Ground (14g) slipped to fifth place from its previous fourth place in September, suggesting a slight drop in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
