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Nov-2024
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Overview
Market Insights Snapshot
Almora Farms has demonstrated a consistent performance in the Beverage category in California, maintaining a steady rank of 7th from August to November 2024. This stability suggests a strong foothold in this segment, despite a slight decline in sales from August to September. In contrast, their performance in the Concentrates category has seen a downward trajectory, falling from 18th place in August to 55th by November, indicating potential challenges or increased competition. The Flower category has shown some variability, with rankings fluctuating but ultimately returning to 41st place in November, which might suggest a recovery or stabilization after a dip in October.
Almora Farms' presence in the Edible category was noteworthy in August, where they ranked 52nd, but they did not maintain a top 30 position in subsequent months, which could indicate a strategic shift or market pressures. The Pre-Roll category also reflects a declining trend, with their rank dropping from 26th in August to 55th in November, accompanied by a significant decrease in sales. Meanwhile, in the Vapor Pens category, Almora Farms has maintained a relatively stable position, hovering around the 30th rank, although there is a slight downward movement over the months. This suggests that while Almora Farms is a significant player in certain categories, there are areas where they face challenges or opportunities for growth.
Competitive Landscape
In the competitive landscape of the California flower category, Almora Farms has experienced a relatively stable position, maintaining a rank around the low 40s from August to November 2024. This stability contrasts with the notable upward trajectory of Autumn Brands, which climbed from 64th in August to 42nd in November, indicating a significant increase in market presence. Meanwhile, Cream Of The Crop (COTC) showed a volatile pattern, dropping to 64th in October before rebounding to 38th in November, suggesting fluctuations in consumer demand or supply issues. Dime Industries, although starting strong at 24th in August, saw a decline to 40th by November, possibly indicating a loss in market share or competitive pressure. Finally, Time Machine showed consistent improvement, moving from 73rd to 53rd, which could signal a growing brand recognition or successful marketing strategies. For Almora Farms, these dynamics highlight the importance of strategic positioning and the potential need to adapt to the competitive shifts within the Californian flower market.
Notable Products
In November 2024, Almora Farms' top-performing product was Strawberry Lemonade Live Resin (100mg THC,12oz) within the Beverage category, maintaining its consistent rank of 1 throughout the past months with sales of 12,090 units. The OG Live Resin Lemonade (100mg) also held steady at rank 2, showing a slight increase in sales to 8,886 units. Iced Tea Live Resin Lemonade (100mg THC, 12oz) remained third, with sales remaining relatively stable. Lemon GMO (3.5g) made an entry at rank 4 in the Flower category, while Indica Ground (14g) slipped to rank 5 from its previous rank of 4 in October. The rankings for the top three beverages have shown remarkable stability, while the Flower category saw some shuffling in positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
