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Jan-2025
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Overview
Market Insights Snapshot
Almora Farms has demonstrated a consistent performance in the California market, particularly in the Beverage category, where it maintained a steady rank of 7th place from October 2024 through January 2025. This consistency suggests a strong foothold in the beverage sector, with sales figures showing a slight increase from October to December before a small dip in January. On the other hand, the brand's performance in the Concentrates category has been more volatile, with rankings fluctuating significantly, indicating potential challenges in maintaining a stable market share in this segment.
In the Flower category, Almora Farms has shown a gradual improvement in rankings, moving from 56th place in October 2024 to 46th by January 2025, reflecting a positive trend in market position. However, the Pre-Roll category tells a different story, with the brand dropping out of the top 30 entirely after October, indicating a decline in competitive standing. The Vapor Pens category also saw a slight decline in rankings, moving from 30th to 33rd over the same period, which might suggest increasing competition or shifts in consumer preferences. These movements across various categories highlight both strengths and areas for potential growth for Almora Farms in the California cannabis market.
Competitive Landscape
In the competitive landscape of the California flower category, Almora Farms has shown a steady improvement in rank from October 2024 to January 2025, moving from 56th to 46th position. This upward trend indicates a positive reception in the market, although it remains outside the top 20 brands. Notably, Dab Daddy has consistently outperformed Almora Farms, climbing from 39th to 30th place during the same period, suggesting a stronger market presence and possibly more aggressive marketing or distribution strategies. Conversely, Lolo has experienced a decline, dropping from 34th to 52nd, which could present an opportunity for Almora Farms to capture some of Lolo's market share. Meanwhile, Henry's Original has maintained a relatively stable position, slightly improving from 43rd to 35th, indicating a consistent performance that Almora Farms might aim to emulate. Overall, while Almora Farms is making progress, the brand needs to continue its efforts to climb higher in the rankings and increase its sales to compete more effectively with these established brands.
Notable Products
In January 2025, Almora Farms' top-performing product was Strawberry Lemonade Live Resin with a consistent rank of 1 across the last four months, boasting a sales figure of $13,037. OG Live Resin Lemonade maintained its second position, although its sales slightly decreased from December 2024. Iced Tea Live Resin Lemonade also held a steady third position but saw a notable drop in sales compared to the previous month. Smackerz, a Flower category product, debuted in December and held its rank at 4 in January. Hash Burger, another Flower product, improved its ranking from 5 in November to 4 in December but settled back to 5 in January with a sales increase.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
