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Nov-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Amnesia has shown varied performance across different product categories. The brand has managed to maintain a presence in the Vapor Pens category, with rankings fluctuating between 15th and 24th place over the past few months. This suggests a consistent demand for their vapor products despite some competition. In the Concentrates category, Amnesia has struggled to break into the top 30, which may indicate a need for strategic adjustments or increased marketing efforts to capture more market share. On the other hand, the Pre-Roll category has seen a more promising trend, with Amnesia jumping to 48th place in November from not being ranked in the top 30 in previous months, indicating a growing popularity of their pre-roll offerings.
Focusing on sales trends, Amnesia's Vapor Pens have experienced a decline in sales from August to October, but a slight recovery in November, hinting at potential market volatility or shifts in consumer preferences. This fluctuation could be due to seasonal changes or new product releases by competitors. Meanwhile, the Pre-Roll category has shown a significant increase in sales from October to November, suggesting that Amnesia's products are resonating well with consumers in this segment. The lack of presence in the top 30 for Concentrates remains a concern, highlighting an area where Amnesia might explore new strategies or product innovations to enhance their market positioning in Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Amnesia has experienced notable fluctuations in its market position over the past few months. Initially ranked 15th in August 2024, Amnesia saw a decline in rank to 21st in September and further to 24th in October, before slightly recovering to 22nd in November. This downward trend in rank coincides with a significant drop in sales from August to October, although November showed a promising rebound. In contrast, North Cannabis Co. maintained a steady presence, consistently ranking 21st from October to November, with a gradual increase in sales over the same period. Meanwhile, Terpene Tanks experienced a decline in rank from 11th in August to 20th in November, indicating potential market volatility. These dynamics suggest that while Amnesia faces challenges in maintaining its rank, there is potential for recovery, especially if it can capitalize on the sales momentum observed in November.
Notable Products
In November 2024, the top-performing product for Amnesia was the Apple Burst Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank from fourth in October with impressive sales of $4,141. The Fruity Pebbles Co2 Cartridge (1g) made its debut in the rankings, securing the second position. Banana Split Co2 Cartridge (1g) maintained a strong presence, moving up to third place from being unranked in October. Strawberry Cough Distillate Cartridge (1g) entered the rankings in fourth place, showcasing notable sales figures. Blueberry Pancake Distillate Cartridge (1g) slipped from first in October to fifth in November, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
