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Oct-2024
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Overview
Market Insights Snapshot
Amnesia's performance in the Michigan market shows a mixed trajectory across different product categories. In the Vapor Pens category, Amnesia maintained a strong presence, with rankings fluctuating slightly from 20th in July to 23rd in October. This indicates a consistent demand, although there was a notable drop in sales from August to October. Conversely, the brand's presence in the Concentrates category appears to be emerging, as it only entered the top 100 in September, ranking 82nd, and improved to 74th by October. This upward trend in Concentrates could suggest a growing interest or strategic shifts in product offerings that are beginning to resonate with consumers.
However, Amnesia's performance in the Pre-Roll category in Michigan is less prominent, as the brand only appeared in the top rankings in October, positioned at 85th. This could be seen as a potential area for growth, but it also highlights the competitive nature of the Pre-Roll market. The absence of Amnesia in the top 30 for most of the months across these categories suggests that while the brand is making inroads, there is still significant room for improvement to enhance its market presence. These insights reflect the dynamic nature of the cannabis market in Michigan and the varying levels of competition across product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Amnesia has experienced notable fluctuations in its market position from July to October 2024. Starting at rank 20 in July, Amnesia climbed to 17 in August, indicating a strong sales performance, before slipping to 21 in September and further to 23 in October. This decline in rank coincides with a significant drop in sales, suggesting increased competition and potential market challenges. Notably, North Cannabis has shown an upward trajectory, improving from rank 30 in July to 21 in October, surpassing Amnesia. Similarly, Gelato maintained a steady presence, ending at rank 22 in October, just ahead of Amnesia. Meanwhile, Redbud Roots and Fluresh have seen varied performances, with Redbud Roots dropping out of the top 20 by October and Fluresh showing improvement. These dynamics underscore the competitive pressures faced by Amnesia, highlighting the need for strategic adjustments to regain its footing in the Michigan vapor pen market.
Notable Products
In October 2024, Blue Dream Distillate Cartridge (1g) emerged as the top-performing product for Amnesia, achieving the number one rank with sales of 2775 units. Blueberry Pancake Distillate Cartridge (1g) followed closely, securing the second position, a slight drop from its first rank in July. Bubble Gum Distillate Cartridge (1g) climbed to the third spot, showing consistent performance after ranking fourth in September. Apple Burst Distillate Cartridge (1g) improved its standing to fourth place from fifth in the previous month. Lemon Drop Co2 Cartridge (1g) rounded out the top five, experiencing a drop from its third-place ranking in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
