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Sep-2024
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Overview
Market Insights Snapshot
Amnesia has shown varied performance across different categories and states, with some notable trends. In the Michigan market, Amnesia's presence in the Pre-Roll category has been notably absent from the top 30 rankings from June through September 2024, indicating a potential area for improvement or a shift in market strategy. Conversely, in the Vapor Pens category, Amnesia has maintained a relatively stable presence, with rankings fluctuating slightly between 18th and 21st place from June to September 2024. This consistency suggests a stronger foothold in the Vapor Pens category, which could be a strategic focus for the brand moving forward.
Examining sales trends, Amnesia's Vapor Pens category experienced a notable peak in sales in August 2024, before witnessing a decline in September. This spike in sales during August could be attributed to a successful marketing campaign or seasonal demand, although further analysis would be required to pinpoint the exact cause. The absence from the top 30 in the Pre-Roll category across the same period highlights a potential gap in market penetration or consumer preference, suggesting that Amnesia may need to reassess its strategy or product offerings in this category to enhance its market presence. The variations in performance across these categories underscore the importance of targeted strategies tailored to specific market conditions and consumer preferences.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Amnesia has experienced notable fluctuations in its market position over recent months. As of June 2024, Amnesia held the 18th rank, but saw a slight dip to 20th in July, before rebounding to 18th in August, only to fall again to 21st by September. This fluctuation in rank suggests a volatile market presence, potentially impacted by the performance of competitors. For instance, Magic, which started at 11th in June, dropped to 17th and 22nd in the subsequent months, before climbing back to 19th in September, indicating a similar pattern of instability. Meanwhile, North Cannabis showed a steady improvement, moving from 30th in June to 20th by September, which could be a contributing factor to Amnesia's challenges in maintaining a higher rank. Additionally, Dragonfly Cannabis and Redbud Roots have shown varying degrees of rank stability, with Dragonfly Cannabis improving from 28th to 22nd and Redbud Roots experiencing a decline from 19th to 23rd over the same period. These dynamics highlight the competitive pressures Amnesia faces in the Michigan vapor pen market, emphasizing the need for strategic adjustments to enhance its market position and sales performance.
Notable Products
In September 2024, the top-performing product from Amnesia was the Grape Soda Distillate Cartridge (1g) in the Vapor Pens category, which achieved the number one rank with sales of 4135 units. The Banana Split Co2 Cartridge (1g) maintained a strong performance, securing the second rank, consistent with its rank in July 2024. The Cherry Pie Co2 Cartridge (1g) entered the rankings at the third position, showing a notable debut. The Bubble Gum Distillate Cartridge (1g) dropped to fourth place from its previous second rank in August 2024. Lastly, the Pineapple Express Distillate Cartridge (1g) rounded out the top five, marking its entry into the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
