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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Amnesia’s June 2026 mix is concentrated in Pre-Roll at 40.67% share with year-over-year growth of 64.32% and month-over-month growth of 5.83%, while Vapor Pens hold 31.31% share with 47.41% YoY and 16.97% MoM. Edible contributes 26.35% share but declines month-over-month by 15.33% despite a 95.95% YoY surge, and Concentrates remain a small 1.67% share with 35.37% YoY and 9.72% MoM. The combined effect—rising MoM in Pre-Roll and Vapor Pens against a MoM pullback in Edible—implies the June 2026 revenue uptick is being carried by inhalables, not by Edible, and that the brand is leaning into faster-cycling formats even as Edible provides the largest YoY tailwind.
Positionally, leading share in Pre-Roll plus a June 2026 rank of 18 in Michigan Pre-Roll suggests Amnesia’s visibility is anchored in that aisle, while Vapor Pens’ 16.97% MoM lift indicates incremental basket capture from repeatable, lower-ticket purchases. The 15.33% MoM drop in Edible, paired with a 9.11% YoY increase in average price across the brand, implies price-sensitive Edible buyers may be trading away in the short term, pushing Amnesia toward an inhalables-first identity where Pre-Roll scale and Vapor Pen velocity set the pace.
Competitive Landscape
Amnesia ranks #18 in MI Pre-Roll in June 2026, improving 19 positions from #37 year over year, but slipping 4 spots from its March 2026 peak at #14 to #18 by June 2026; in contrast, Jeeter held #1 year over year and in June 2026 while its sales fell 7.9%, and Mitten Extracts moved up from #8 to #4 alongside a 114.4% sales increase. The combination of a year-over-year climb of 19 ranks and a quarter-to-date drop of 4 ranks indicates momentum that is broadening but cooling, implying Amnesia’s trajectory is upward over 12 months yet vulnerable to recent competitive gains.
Notable Products
Zerds - Jungle Juice Hash Rosin Gummy (200mg) posted the steepest decline in June 2026 at -36.3% MoM while sitting at rank 7, and Zerds - Orange Soda Hash Rosin Gummy (200mg) also contracted -31.4% MoM despite holding rank 1. In contrast, Zerds - Strawberry Shortcake Hash Rosin Mega Gummy (200mg) rose 26.4% MoM to rank 3, and Zerds - Lemon Cheesecake Hash Rosin Gummy (200mg) grew 12.6% MoM at rank 2. Eight of the top ten are Zerds Edible SKUs, concentrating share in a single format even as single-serve flavors diverge between double‑digit declines and double‑digit gains. This pattern implies Amnesia is consolidating around Zerds Edibles while flavor rotation and pack-mix are driving volatility that could be steered by targeted promo and inventory timing.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
