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Feb-2026
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Overview
Market Insights Snapshot
In the state of Michigan, Amnesia has demonstrated varied performance across different cannabis categories. The brand has shown a consistent upward trend in the Edible category, improving its rank from 22nd in November 2025 to 17th by February 2026, indicating a growing consumer preference for their edible products. This positive movement is also reflected in their sales figures, which have been on an upward trajectory. Conversely, in the Concentrates category, Amnesia has struggled to break into the top 30, as evidenced by its absence from the rankings for the months reviewed. This suggests potential challenges in market penetration or competition with other brands in this segment.
Amnesia's performance in the Pre-Roll category in Michigan has seen some fluctuations, with a slight downward trend from 21st in November 2025 to 24th in February 2026. This could indicate increased competition or shifting consumer preferences. Meanwhile, in the Vapor Pens category, Amnesia's ranking has remained relatively stable, hovering around the 40th position, but with a slight improvement to 34th in February 2026. Such stability might suggest a loyal customer base or consistent product offering, although it also highlights room for growth compared to other categories. Overall, while Amnesia has made strides in certain areas, there are opportunities to expand and strengthen its presence in others.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Amnesia has shown a promising upward trajectory in its rankings, moving from 22nd place in November 2025 to 17th by February 2026. This improvement in rank is indicative of a positive trend in sales, which increased from $301,372 in November 2025 to $356,128 in February 2026. In contrast, competitors like Cannalicious Labs and Banned Cannabis Edible Co. have experienced fluctuations, with Cannalicious Labs dropping from 13th to 16th place and Banned Cannabis Edible Co. falling from 12th to 18th over the same period. Meanwhile, Thunder Canna has seen a steady climb, surpassing Amnesia by reaching 15th place in February 2026. Despite these competitive pressures, Amnesia's consistent sales growth and improved ranking suggest a strengthening brand presence in the Michigan market.
Notable Products
In February 2026, the top-performing product from Amnesia was Zerds Orange Soda Hash Rosin Gummy, reclaiming its number one rank with sales of 9092 units. Following closely, Zerds Strawberry Shortcake Hash Rosin Mega Gummy moved up to the second position from third in January. Zerds Lemon Cheesecake Hash Rosin Gummy maintained a consistent presence, ranking third, as it did in November and December of the previous year. Zerds Pink Lemonade Hash Rosin Gummy dropped to fourth place after a second-place finish in January. Notably, Zerds Watermelon Freeze Hash Rosin Gummy entered the rankings for the first time in February, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
