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Mar-2025
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Overview
Market Insights Snapshot
Amnesia's performance across various categories in Michigan reveals some interesting dynamics. Within the Concentrates category, Amnesia has not managed to break into the top 30, consistently ranking outside this range from December 2024 to March 2025. This indicates a struggle to gain a significant foothold in this category. On the other hand, the Edible category shows a more promising trajectory, with Amnesia climbing from 54th in December 2024 to 41st by March 2025. This upward movement suggests growing consumer interest and possibly effective market strategies in this segment. The Pre-Roll category also reflects positive momentum, with Amnesia improving its rank from 43rd to 27th, highlighting a strong performance that could be indicative of a well-received product lineup or effective distribution tactics.
In the Vapor Pens category, Amnesia's performance has seen a notable decline, with its ranking dropping from 16th in December 2024 to 22nd by March 2025. This downward trend may suggest increased competition or a shift in consumer preferences. Despite this, the brand's sales figures in the Vapor Pens category remain substantial, indicating a robust presence even with the ranking drop. The overall analysis of Amnesia's performance across categories in Michigan suggests that while the brand faces challenges in certain areas, it is making significant strides in others, particularly in Edibles and Pre-Rolls. The varying dynamics across categories highlight the importance of targeted strategies to capitalize on growth opportunities and address areas of concern.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Amnesia has experienced notable fluctuations in its ranking and sales, reflecting a dynamic market environment. Starting from a solid 16th position in December 2024, Amnesia improved to 14th in January 2025, showcasing a brief upward trend. However, subsequent months saw a decline, with the brand dropping to 20th in February and further to 22nd in March 2025. This descent in rank corresponds with a decrease in sales, indicating potential challenges in maintaining market share. In contrast, brands like High Minded and Magic have shown resilience, with Magic climbing from 29th to 24th place by March 2025, and ErrlKing Concentrates making a significant leap from 41st to 23rd. These shifts highlight the competitive pressures that Amnesia faces, suggesting a need for strategic adjustments to regain its footing in the Michigan vapor pen market.
Notable Products
In March 2025, the top-performing product for Amnesia was the Fruity Pebbles Co2 Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from December 2024, with sales reaching 5306 units. The Zerds- Watermelon Freeze Hash Rosin Gummies 20-Pack (200mg) emerged as a strong contender, securing the second position in the Edible category. The Red Velvet Distillate Cartridge (1g) and Strawberry Shortcake Co2 Cartridge (1g) followed closely, ranking third and fourth, respectively, both in the Vapor Pens category. Notably, the Blue Dream Distillate Cartridge (1g) dropped to fifth place from its previous top position in January 2025. These shifts highlight the dynamic changes in consumer preferences within the product lineup for Amnesia.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
