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Dec-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Amnesia has shown varying performance across different product categories over the final months of 2025. In the Edible category, the brand experienced a slight upward trajectory, moving from the 28th position in September to 23rd in November, before slipping back to 25th in December. This suggests a volatile but generally positive trend in consumer interest, despite the slight drop at the end of the year. Meanwhile, in the Vapor Pens category, Amnesia has struggled to maintain a strong foothold, never breaking into the top 30 brands, with rankings fluctuating between 36th and 45th. This indicates a challenging competitive landscape in this segment, where Amnesia has yet to establish a significant presence.
Conversely, Amnesia's performance in the Pre-Roll category in Michigan has been notably strong. The brand improved its ranking from 26th in September to 17th by December, reflecting a consistent increase in consumer preference and market penetration within this segment. This upward movement is indicative of successful market strategies or product offerings that resonate well with consumers. While specific sales figures are not disclosed here, it is evident from the rankings that Amnesia's Pre-Rolls have gained traction, marking it as a category where the brand is achieving notable success compared to others.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Amnesia has demonstrated a notable upward trajectory in its rankings, moving from 26th place in September 2025 to 17th by December 2025. This improvement in rank is indicative of a positive trend in sales performance, as evidenced by a steady increase in sales figures over the same period. In contrast, Seed Junky Genetics also saw an improvement, climbing from 20th to 15th, but with a more pronounced sales growth. Meanwhile, Michigander Fire experienced a decline, dropping from 11th to 19th, reflecting a significant decrease in sales. Cheech & Chong's and Swisher maintained relatively stable positions, with Swisher slightly improving its rank. These dynamics suggest that while Amnesia is gaining momentum, it faces stiff competition from brands like Seed Junky Genetics, which are also on an upward path, and must strategize to capitalize on its current growth to further enhance its market position.
Notable Products
In December 2025, the top-performing product from Amnesia was the Zerds - Orange Soda Hash Rosin Gummy (200mg), maintaining its position at rank 1 with sales of 8,970 units. The Zerds - Apple Burst Hash Rosin Gummy (200mg) re-entered the rankings in December at position 2, showing a strong comeback with notable sales. The Zerds - Pink Lemonade Hash Rosin Gummy (200mg) improved its rank to 3 from 5 in November, indicating a growing preference among consumers. The Zerds - Banana Split Hash Rosin Gummy (200mg) slightly dropped to rank 4 from 3 in November, despite consistent sales figures. New to the rankings, the Cherry Pie Hash Rosin Zerds Gummies 5-Pack (200mg) debuted at rank 5, suggesting a potential for growth in future months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
