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Sep-2025
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Overview
Market Insights Snapshot
Amnesia's performance in the Michigan market shows a mix of promising growth and some challenges across different product categories. In the Edible category, Amnesia demonstrated a consistent upward trend, climbing from the 42nd position in June to 33rd in August, before slightly dropping to 34th in September. This steady performance is complemented by a robust increase in sales from June through August, highlighting a growing consumer interest in their edible products. Conversely, the Vapor Pens category saw a significant decline, with Amnesia dropping from 28th in June to 52nd in August, though they managed to recover to 41st by September. This fluctuation indicates potential volatility or shifting consumer preferences within this category, which could be a focal point for future strategic adjustments.
The Pre-Roll category has been a standout for Amnesia in Michigan, with a remarkable rise from 42nd place in June to breaking into the top 30 by September, ranking 26th. This upward trajectory suggests that Amnesia's pre-roll products are resonating well with consumers, possibly due to quality or competitive pricing. However, the absence of Amnesia in the top 30 for the Concentrates category during this period could be a cause for concern, indicating either a highly competitive landscape or a need for product innovation. The mixed results across categories highlight both opportunities for growth and areas needing attention, offering a nuanced view of Amnesia's market positioning in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Amnesia has demonstrated a notable upward trajectory in both rank and sales over the past few months. Starting from a rank of 42 in June 2025, Amnesia climbed to 26 by September 2025, showcasing a consistent improvement. This upward movement is paralleled by a steady increase in sales, culminating in a significant boost in September. In contrast, Element and Rocket (MI) have experienced fluctuations, with Element dropping out of the top 20 entirely, while Rocket (MI) maintained a relatively stable position. Meanwhile, Harbor Farmz made a remarkable leap from 42 to 24 in September, indicating a potential emerging threat. Similarly, Cheech & Chong's saw a rise in rank in August but slightly dipped in September. Amnesia's consistent growth amidst these dynamics suggests a strengthening market presence and an effective strategy in capturing consumer interest within the Michigan pre-roll segment.
Notable Products
In September 2025, the top-performing product from Amnesia was Zerds- Apple Burst Hash Rosin Gummy (200mg), maintaining its stronghold at the number one rank for four consecutive months with sales reaching 5,382 units. Following closely, Zerds- Pink Lemonade Hash Rosin Gummy (200mg) ranked second, debuting in September, showcasing significant demand. Zerds - Strawberry Shortcake Hash Rosin Mega Gummy (200mg) secured the third position, consistently appearing in the top five, although it dropped slightly from its August position. Meanwhile, Zerds- Blue Razz Hash Rosin Gummy (200mg) held the fourth spot, a slight decline from its third position in August. Lastly, Zerds- Strawberry Shortcake Hash Rosin Gummies 5-Pack (200mg) slipped to fifth place, reflecting a downward trend from its peak in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
