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Apr-2026
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Overview
Market Insights Snapshot
In the state of Michigan, Amnesia has shown a varied performance across different product categories. For instance, in the Edible category, Amnesia consistently maintained a strong presence, improving its rank from 19th in January to 14th in March, before slightly dropping back to 18th in April. This indicates a robust demand for their edible products, despite the slight fluctuation in ranking. On the other hand, the brand's performance in the Concentrates category was less notable, as it did not make it into the top 30 rankings during the first four months of 2026, suggesting a potential area for growth or increased marketing efforts.
Amnesia's performance in the Pre-Roll category in Michigan also displayed significant movements, with a notable rise to 14th place in March, although it settled back to 18th in April. This suggests a competitive landscape where consumer preferences might be shifting. Meanwhile, their Vapor Pens have consistently hovered around the lower end of the rankings, peaking at 32nd place in April. This consistent yet low ranking in Vapor Pens might indicate a niche but stable customer base, or it could highlight a need for product innovation to climb higher in the ranks. Overall, while Amnesia has shown strength in certain categories, there are opportunities for strategic improvements across others.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Amnesia has shown a dynamic performance from January to April 2026. Starting at rank 20 in January, Amnesia climbed to 14th place in March, before settling at 18th in April. This fluctuation in rank indicates a competitive market where brands like High Minded and Cheech & Chong's have also been vying for top positions. Notably, Amnesia's sales peaked in March, surpassing High Minded, which was ranked consistently higher in January and February. However, by April, Cheech & Chong's overtook Amnesia in both rank and sales, suggesting a need for Amnesia to strategize effectively to maintain its competitive edge. The data highlights the volatility and fierce competition in Michigan's Pre-Roll market, emphasizing the importance of strategic marketing and product differentiation for Amnesia to improve its standing and sales performance.
Notable Products
In April 2026, the top-performing product from Amnesia was Zerds - Orange Soda Hash Rosin Gummy (200mg), maintaining its number one position for the third consecutive month with sales of 10,812. Zerds- Pink Lemonade Hash Rosin Gummy (200mg) climbed to second place, showing a consistent performance improvement from its third position in March 2026. Zerds - Watermelon Freeze Hash Rosin Gummy (200mg) secured the third spot, continuing its upward trajectory from fifth place in February and fourth in March. Zerds - Lemon Cheesecake Hash Rosin Gummy (200mg) ranked fourth in April, having re-entered the top five after missing out in March. The Zerds- Banana Split Hash Rosin Gummy (200mg) debuted in fifth place, indicating a strong entry into the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
