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Jan-2025
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Overview
Market Insights Snapshot
Amnesia has shown a varied performance across different product categories in Michigan. In the Vapor Pens category, Amnesia has demonstrated a strong upward trend, moving from 22nd place in October 2024 to 14th place by January 2025. This consistent climb suggests a growing popularity and market penetration in this segment. Conversely, their performance in the Concentrates category has been less impressive, with rankings fluctuating and dropping out of the top 30 by January 2025. This indicates potential challenges in maintaining a steady market presence in the Concentrates category, possibly due to increased competition or changing consumer preferences.
In the Edible category, Amnesia saw a significant leap in rankings from 80th place in October 2024 to 48th place by November, maintaining this position through January 2025. This improvement suggests effective strategies in either product development or marketing that resonated well with consumers. The Pre-Roll category also witnessed a notable advancement, moving from 58th to 25th place over the same period, highlighting a successful capture of consumer interest. The absence from the top 30 in certain months across categories could be indicative of areas where Amnesia might need to bolster its efforts to maintain relevance and competitiveness. Overall, while Amnesia faces challenges in some categories, its successes in others point to a dynamic brand with the potential for growth.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Amnesia has demonstrated a notable upward trajectory in recent months. Starting from a rank of 22 in October 2024, Amnesia climbed to 14 by January 2025, showcasing a significant improvement in its market position. This rise is indicative of a strategic shift or increased consumer preference, as reflected in its sales growth from October to January. Comparatively, Traphouse Cannabis Co. also experienced an upward trend, moving from rank 17 to 12, but with a slightly fluctuating sales pattern. Meanwhile, Ozone maintained a relatively stable rank around 12 and 13, though its sales showed a downward trend, which could suggest a plateau in consumer interest. Levitate and Sauce Essentials experienced more volatility, with Levitate dropping to 17 by January 2025, indicating potential challenges in maintaining market share. Amnesia's consistent climb in rank amidst these dynamics highlights its growing influence and potential to capture a larger share of the vapor pen market in Michigan.
Notable Products
In January 2025, the top-performing product for Amnesia was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from October 2024 and achieving sales of 6605 units. The Banana Split Co2 Cartridge (1g) rose significantly in the rankings, moving from fifth place in November 2024 to second place in January 2025. The Horchata Distillate Cartridge (1g) debuted in the third position, indicating strong sales performance upon its introduction. Jungle Juice Distillate Cartridge (1g) and Blue Razz Co2 Cartridge (1g) followed, securing fourth and fifth ranks, respectively, as new entries in January 2025. Overall, the Vapor Pens category saw dynamic changes with new products entering the top rankings, reflecting a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
