Data Snapshot: Aug 03, 2026
$1M+

Jul-2026

Sales

Neutral

Trend

6-Month

204

Product Count

SKUs

$7.71

Avg Price

28.4%

YoY Sales Change

24%

YoY Price Change

Amnesia

Where to Buy

Amnesia is stocked at 248 licensed dispensaries across Michigan and New York, 241 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Grand Rapids, and Inkster. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/11564.json?v=20260803
Amnesia Sales

Market Insights Snapshot

Amnesia Historical Sales by Category

Amnesia concentrated nearly two-thirds of July 2026 sales in inhalables, with Pre-Roll at 38.77% share and Vapor Pens at 34.84%, while Edible held 24.60% and Concentrates 1.80%; despite overall brand sales growing 28.39% year over year, Pre-Roll advanced only 12.07% YoY and fell 11.57% month over month, and Vapor Pens rose 46.73% YoY but slipped 11.24% MoM. Edible posted 32.99% YoY growth yet declined 16.59% MoM, and Concentrates surged 69.72% YoY with a marginal 0.35% MoM dip; average price increased 24.05% YoY to $7.71 alongside a Pre-Roll price point of $14.55, implying mix and pricing lifted annual revenue while July’s across-the-board MoM pullback signals demand softness after a pricing step-up.

Within Pre-Roll, a category where Amnesia ranks 24 in Michigan, the 12.07% YoY rise versus 46.73% YoY in Vapor Pens indicates relative momentum shifting toward devices, yet July’s double-digit MoM declines in Pre-Roll (11.57%) and Vapor Pens (11.24%) suggest elastic response to price or promotional cadence. With Edible expanding 32.99% YoY but retreating 16.59% MoM and Concentrates growing 69.72% YoY on just 1.80% share, the pattern implies Amnesia’s near-term positioning benefits from a diversified inhalables core complemented by faster-growing niches, but sustaining share likely requires stabilizing MoM volatility in top categories while leveraging higher-price Pre-Roll to offset Edible-led mix dilution.

Jul-2026 Rank
Edible
Pre-Roll
Vapor Pens
29
24
29
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Pre-Roll
38.8%
$14.55
+12.1%
-11.6%
Vapor Pens
34.8%
$7.67
+46.7%
-11.2%
Edible
24.6%
$4.39
+33.0%
-16.6%
Concentrates
1.8%
$11.22
+69.7%
-0.4%
Amnesia

Competitive Landscape

Amnesia sits at rank #24 in MI Pre-Roll in July 2026, improving 2 places year over year from #26 but dropping 5 spots since April 2026 when it was #19; that slide follows a peak of #14 in March 2026. In contrast, Mitten Extracts climbed from #7 to #4 with 68.5% YoY sales growth while Amnesia failed to convert its March high into sustained rank gains, and Goodlyfe Farms fell from #4 to #5 amid a 36.4% YoY sales decline that still leaves it ahead of Amnesia at #5 versus #24. With Jeeter locked at #1 and up 4.0% YoY, the juxtaposition of Amnesia’s 2-rank YoY improvement and 10-rank gap from its March 2026 peak implies a mid-pack brand losing momentum quarter-over-quarter while faster risers consolidate share above it.

Amnesia market ranking for MI Pre-Roll

Amnesia

Notable Products

Zerds -Orange Soda Hash Rosin Gummy (200mg) led the month despite a -12.4% MoM decline at rank 1, while Zerds - Jungle Juice Hash Rosin Gummy (200mg) fell -15.6% at rank 9, signaling softness in single-serve formats relative to multipacks. In contrast, Zerds - Strawberry Shortcake Hash Rosin Gummies 5-Pack (200mg) rose +14.5% to rank 2 and Cherry Pie Hash Rosin Zerds Gummies 5-Pack (200mg) gained +9.7% at rank 5, with four of the top ten as Zerds 5-Pack SKUs concentrating consumer preference toward multipack edibles. The 5-Pack orientation is consolidating share at the top ranks as single-serve SKUs cede momentum, implying a near-term tilt toward bundle sizing and flavor variety rather than one-off purchases.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Zerds -Orange Soda Hash Rosin Gummy (200mg)
Edible
1
1
1
1
1
-12.4%
Zerds - Strawberry Shortcake Hash Rosin Gummies 5-Pack (200mg)
Edible
>10
10
>10
4
2
+14.5%
Zerds- Jungle Juice Hash Rosin Gummies 5-Pack (200mg)
Edible
>10
>10
>10
>10
3
Zerds- Watermelon Freeze Hash Rosin Gummies 5-Pack (200mg)
Edible
>10
>10
>10
>10
4
Cherry Pie Hash Rosin Zerds Gummies 5-Pack (200mg)
Edible
9
>10
10
9
5
+9.7%
Zerds - Pink Lemonade Hash Rosin Gummies 5-Pack (200mg)
Edible
>10
>10
>10
5
6
+2.3%
Zerds - Lemon Cheesecake Hash Rosin Gummies 5-Pack (200mg)
Edible
>10
>10
>10
>10
7
Bliss Bites- Banana Split White Chocolate Shell Gummies 5-Pack (200mg)
Edible
>10
>10
>10
>10
8
Zerds - Jungle Juice Hash Rosin Gummy (200mg)
Edible
7
7
2
7
9
-15.6%
Zerds - Apple Burst Hash Rosin Gummies 5-Pack (200mg)
Edible
>10
>10
>10
>10
10
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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